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Title: The Baby and the Budget
Description: Headlines from the New York Evening Post, the New York Tribune, and the NY Times are reproduced on this 1911 postcard created by the New York Milk Committee. They read: "The Baby and the Budget," "Why More Doctors, Nurses, and Inspectors Are Needed," and "The 'Cops' Spread the News." That "News" is the promotion of the work of milk stations in preventing infant deaths and advocacy for the full budgetary allocation by the NYC Department of Health towards the summer time reduction of infant mortality. A portrait of a healthy baby and a list of "Babies' Rights,"almost all of which deal with milk, are found on the postcard verso.
Subjects (LC): Milk, Milk hygiene, Infants, Nutrition, Public welfare, Administrative agencies
ID: mk1e012
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Should Midsummer Urgency Be Met By Midsummer Appeal?
Description: Articles from the NY Times and the New York Press are reproduced on this 1911 postcard printed by the New York Milk Committee's Bureau of Municipal Research. "Asks $10,000 To Aid Babies," from the Times, highlights the efforts of Commissioner Lederle to increase city appropriations for the service of milk depots. "Why Milk Stations Are Worth While," from the NY Press, compares infant mortality statistics from 1911 to those of the previous year, noting the crucial role played by milk stations in the current year's reduction of deaths. A portrait of a healthy baby and a list of "Babies' Rights,"almost all of which deal with milk, are found on the postcard verso.
Subjects (LC): Milk, Health, Mortality, Law and legislation
ID: mk1e011
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Does Fact-Recording Help Your Baby-Saving?
Description: This blank postcard promotes the achievements of the New York Milk Committee in its fight against infant mortality up to and including the week of July 29th, 1911. All statistics provided are for children under two years of age. The postcard verso includes a chart of "baby deaths for one year" -- tracking seasonal changes in mortality rates -- and asks the reader to consider, "When does the spurt come in your city?" Contact information for the New York Milk Committee is also provided.
Subjects (LC): Milk, Infants, Hygiene, Health, Mortality
ID: mk1e009
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: How Many Babies Did Die? (2)
Description: A double-sided postcard commending the efforts of Montclair, New Jersey to reduce the number of infants succumbing to diarrheal disease during the hot spell of July 1911. What the mortality rate could have been in other cities, had they followed Montclair's example, is explored. On the back, parents are urged to dress their children for comfort, not looks, during hot summer months.
Subjects (LC): Child rearing, Infants' clothing, Children's clothing, Infants, Mortality, Nutrition, Statistics, Milk, Milk, Milk hygiene
ID: mk1e014m002
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: What Happened in ___ During the Hot Spell?
Description: This blank postcard, labeled "Efficient Citizenship No. 454," promotes the achievements of the New York Milk Committee and allied agencies in their fight against infant mortality from July 1 -15, 1911. Statistics from thirteen American cities are provided, as is the reason for the campaign's success: access to, and use of, "good milk." The postcard verso includes a chart of "baby deaths for one year" -- tracking seasonal changes in mortality rates -- and asks the reader to consider, "When does the spurt come in your city?" Contact information for the New York Milk Committee is also provided.
Subjects (LC): Mortality, Milk, Summer, Infants, Hygiene, Health
ID: mk1e010
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Dirt in Loose Milk Shops
Description: This postcard produced by the New York Milk Committe's Committee for the Reduction of Infant Mortality reprints a July 26, 1911 NY Evening Post article entitled, "Dirt in Loose-Milk Shops." The article recounts the findings of the Committee's investigations, in coordination with the New York City Department of Health, into the bacterial contamination of milk sold in bulk. On the postcard verso a photo of sickly baby fed on contaminated milk is contrasted with the photo of a healthy baby under the question,"Is It Worth the Difference?"
Subjects (LC): Milk, Food adulteration and inspection, Infants, Milk hygiene, Food contamination, Food spoilage
ID: mk1e013
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: One Month Doesn't Make a Summer
Description: This postcard states that "731 babies [were] saved in July," and reproduces excerpts from the August 2, 1911 editions of the New York Globe, the New York Herald, the New York American, and the New York World to remind readers that the reduction in infant mortality must be continued in August. On the back, an illustration of a healthy baby accompanies quotations advising readers about "what can be done" to help babies and reminding them that "while there's care there's hope."
Subjects (LC): Infants, Mortality, Summer, Nutrition, Weather, Health, Municipal government, Statistics, Statistics, Milk
ID: mk1e008
Collection: New York Milk Committee Ephemera Collection

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