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Title: Seeing New York
Description: Addressed to students attending summer school at Columbia University and NYU, this folded circular produced by the New York Milk Committee asks students to pay attention to a novel New York attraction -- the successful reduction of summertime infant mortality. From July 1-29, 1911 ,the Committee's efforts were bolstered by educational outreach, the cleanliness of milkmen, nurses, applied hygene, and the activities of the "Little Mother's League." Statistical data and a range of photographs accompany an assesment of the goals and accomplishments of the Committee's infant mortality reduction program. Information pertaining to the location of educational seminars and the methodology employed when recording facts is also provided. Labeled "Efficient Citizenship No. 460" on the final page.
Subjects (LC): Milk, Mothers, Infants, Health, Summer, Poetry, Health, Hygiene, Hygiene, Girls
ID: mk1e007
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Does Fact-Recording Help Your Baby-Saving?
Description: This blank postcard promotes the achievements of the New York Milk Committee in its fight against infant mortality up to and including the week of July 29th, 1911. All statistics provided are for children under two years of age. The postcard verso includes a chart of "baby deaths for one year" -- tracking seasonal changes in mortality rates -- and asks the reader to consider, "When does the spurt come in your city?" Contact information for the New York Milk Committee is also provided.
Subjects (LC): Milk, Infants, Hygiene, Health, Mortality
ID: mk1e009
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Are Clean Milk Producers Benefited?
Description: "Milk is no longer 'Just Milk," states this leaflet. Reproducing an excerpt form "The Milk Reporter," the case is made that the highest quality of milk will recieve the highest level of montary gain, benefiting clean milk producers. Grades for milk (A, B, C) and the equivalent price set for each, are also included.
Subjects (LC): Milk hygiene, Dairying, Milk--Grading
ID: mk1e004
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: What Happened in ___ During the Hot Spell?
Description: This blank postcard, labeled "Efficient Citizenship No. 454," promotes the achievements of the New York Milk Committee and allied agencies in their fight against infant mortality from July 1 -15, 1911. Statistics from thirteen American cities are provided, as is the reason for the campaign's success: access to, and use of, "good milk." The postcard verso includes a chart of "baby deaths for one year" -- tracking seasonal changes in mortality rates -- and asks the reader to consider, "When does the spurt come in your city?" Contact information for the New York Milk Committee is also provided.
Subjects (LC): Mortality, Milk, Summer, Infants, Hygiene, Health
ID: mk1e010
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: A 6% Dividend Paid in 1912
Description: A single sheet folded leaflet stating that "8,643 children under 5 years of age" were saved in 1912 thanks to a 6 percent reduction in the infant mortality rate from 1911. This "6% dividend" was paid as a result of the increased availablity of clean milk provided by the New York Milk Committee. The inside provides a bar graph displaying the continously falling infant mortality rate from 1901 to 1905, and asks the reader to consider what the record for 1913 will be if this trend can be continued.
Subjects (LC): Infants, Mortality, Milk hygiene, Nutrition, Statistics
ID: mk1e003
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: The Baby and the Budget
Description: Headlines from the New York Evening Post, the New York Tribune, and the NY Times are reproduced on this 1911 postcard created by the New York Milk Committee. They read: "The Baby and the Budget," "Why More Doctors, Nurses, and Inspectors Are Needed," and "The 'Cops' Spread the News." That "News" is the promotion of the work of milk stations in preventing infant deaths and advocacy for the full budgetary allocation by the NYC Department of Health towards the summer time reduction of infant mortality. A portrait of a healthy baby and a list of "Babies' Rights,"almost all of which deal with milk, are found on the postcard verso.
Subjects (LC): Milk, Milk hygiene, Infants, Nutrition, Public welfare, Administrative agencies
ID: mk1e012
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Dirt in Loose Milk Shops
Description: This postcard produced by the New York Milk Committe's Committee for the Reduction of Infant Mortality reprints a July 26, 1911 NY Evening Post article entitled, "Dirt in Loose-Milk Shops." The article recounts the findings of the Committee's investigations, in coordination with the New York City Department of Health, into the bacterial contamination of milk sold in bulk. On the postcard verso a photo of sickly baby fed on contaminated milk is contrasted with the photo of a healthy baby under the question,"Is It Worth the Difference?"
Subjects (LC): Milk, Food adulteration and inspection, Infants, Milk hygiene, Food contamination, Food spoilage
ID: mk1e013
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: How Many Babies Did Die? (2)
Description: A double-sided postcard commending the efforts of Montclair, New Jersey to reduce the number of infants succumbing to diarrheal disease during the hot spell of July 1911. What the mortality rate could have been in other cities, had they followed Montclair's example, is explored. On the back, parents are urged to dress their children for comfort, not looks, during hot summer months.
Subjects (LC): Child rearing, Infants' clothing, Children's clothing, Infants, Mortality, Nutrition, Statistics, Milk, Milk, Milk hygiene
ID: mk1e014m002
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Record of Accomplishments and Prospectus
Description: This leaflet documents the Record of Acomplishments and Prospectus of the New York Milk Committee from 1906 to 1910. Areas highlighted include research, education, the promotion of clean milk, and the initiation of legislation designed to raise the standards and quality of the milk supply. A program for fututre action in 1911 is outlined in reference to these four facets of the Committee's activities. The names of board and committee members are included on the back.
Subjects (LC): Milk, Milk depots, Milk hygiene, Infants, Mortality, Education, Legislation, Publicity, Publicity, Mothers, Tuberculosis, Dairy farming, Economic policy, Physicians
ID: mk1e002
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: An Accomplishment (1911) and an Expectation (1912)
Description: This single folded sheet leaflet provides a summary of the New York Milk Committee's 1911 accomplishments and a prescription for future action in 1912. Among the triumphs touted are a reduction in infant mortality, the completion of a study of national milk standards, and the apportionment of a grant for the creation of 55 new Municipal Milk Stations. On the back, a reproduced still image from "Care of the Baby," a motion picture filmed for the New York Milk Committee by Thomas A. Edison, depicts mothers, infants, and nurses at a milk station.
Subjects (LC): Milk, Infants, Mortality, Milk depots, Milk hygiene, Food adulteration and inspection, Food contamination, Food spoilage, Food spoilage, Motion pictures
ID: mk1e002
Collection: New York Milk Committee Ephemera Collection

Title: Ayer's Hair Vigor for the Toilet: Restores Gray Hair to its Natural Vitality and Color
Description: Trade card advertising Ayer's Hair Vigor featuring five mermaids, four of whom arein the forefront in various stages of using Ayer's Hair Vigor. The fifth is swimming off to a ship that seems to be capsizing in the background. The back has an image of an Ayer's Hair Vigor bottle and two brushes. It also lists the ailments Ayer's Hair Vigor helps combat.
Conditions Cured (LC): Baldness, Dandruff
Subjects (LC): Advertising—Medicine, Boats And Boating, Bottles, Flowers, Hair, Hair—Care And Hygiene, Hairbrushes, Mermaids, Ocean, Ocean—Folklore, Ocean—Mythology, Plant-Water Relationships, Sailboats, Sailing Ships, Women
ID: WH125
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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