Trade card advertising Wampole's Preparation featuring three charts with average weights on them as well as a box and bottle of Preparation. Behind the latter two is an illustration of wintry elements that reads: "Wind. Rain. Sleet. Snow." These elements are anthropomorphized above a group of people.
This postcard states that "731 babies [were] saved in July," and reproduces excerpts from the August 2, 1911 editions of the New York Globe, the New York Herald, the New York American, and the New York World to remind readers that the reduction in infant mortality must be continued in August. On the back, an illustration of a healthy baby accompanies quotations advising readers about "what can be done" to help babies and reminding them that "while there's care there's hope."