Items

Title: Milk: What Milk to Buy and How to Care for it in the Home
Description: Photographs of healthy, well-nourished infants and young children adorn this educational circular produced by the New York Milk Commitee. Aimed at parents and caretakers, the circular contains guidelines for the purchase, storage, and preparation of milk as part of a child's healthy diet.
Subjects (LC): Milk, Infants, Children, Nutrition, Bottle feeding
ID: mk1e042
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Chocolat de l'Abbaye d'Igny
Description: Trade card printed on two sides advertising chocolate manufactured in France.
Subjects (LC): Surgery
Manufacturer: Chocolat de l'Abbaye d'Igny
Language: French
ID: WH219
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lawrence and Martin's Tolu
Manufacturer: [Lawrence and Martin], [s.l.]
Language: English
ID: WH293
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Everybody says the Botanical Preparations are the Best
Description: Trade card printed on two sides advertising herbal remedies produced by the Excelsior Botanical Company.
Subjects (LC): Children playing
Manufacturer: Excelsior Botanical Co. (Boonville (N.Y.))
Language: English
ID: WH263
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: A Simple Catechism [from verso]
Description: Trade card printed on two sides advertising Slaven's Effervescent Fruit Salt, a remedy for digestive ailments.
Subjects (LC): Dolls, Monocles, Top hats
Language: English
ID: WH353
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: H.R. Steven's Family Balsam
Description: Trade card printed on two sides advertising Familine, a cure-all remedy.
Subjects (LC): Roses
Manufacturer: H.R. Stevens (Boston (Mass.))
Language: English
ID: WH265
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Milk: Its Value to the Home, Its Care in the Home
Description: An eight-page pamphlet (a single sheet folded into eight pages) produced by the New York Milk Committee, emphasizing milk's importance as a "family food." Images of healthy children, cows in verdant fields, and milk surrounded by produce reinforce the central message of milk's vital role in maintaining and promoting children's health. Nutritional comparisons between milk and other foods are provided, as are instructions for the proper selection, storage, and use of milk. Members of the Milk Committee's Standing Committee on Milk Consumers are listed at the top of the last page.
Subjects (LC): Milk, Infants, Nutrition, Education, Child rearing
ID: mk1e043
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Nature's Pleasant Laxative
Description: Folded trade card printed on two sides advertising Syrup as Figs as a laxative. Edges are decoratively trimmed.
Subjects (LC): Fig trees, Harvesting, Orchards
Manufacturer: California Fig Syrup Co (San Francisco (Calif.))
Language: English
ID: WH242
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsford's Acid Phosphate
Description: Trade card printed on two sides advertising Horsford's Acid Phosphate "for mental and physical exhaustion, dyspepsia, etc."
Subjects (LC): Accordions, Children dancing
Manufacturer: Rumford Chemical Works (Providence (R.I.))
Language: English
ID: WH276
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This Brief Notice May Save Long Illness, Suffering, and Expense [from verso]
Description: Illustration of religious edifice near bridge; floral nosegay at border.
Subjects (LC): Birds, Castles and palaces, Flowers, Snow, Winter
Manufacturer: E. Hartshorn & Sons, [s.l.]
Language: English
ID: WH274
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: One Month Doesn't Make a Summer
Description: This postcard states that "731 babies [were] saved in July," and reproduces excerpts from the August 2, 1911 editions of the New York Globe, the New York Herald, the New York American, and the New York World to remind readers that the reduction in infant mortality must be continued in August. On the back, an illustration of a healthy baby accompanies quotations advising readers about "what can be done" to help babies and reminding them that "while there's care there's hope."
Subjects (LC): Infants, Mortality, Summer, Nutrition, Weather, Health, Municipal government, Statistics, Statistics, Milk
ID: mk1e008
Collection: New York Milk Committee Ephemera Collection

Title: Invalid Ladies This Is For You [from verso]
Description: Trade card printed on two sides advertising Burdock Blood Bitters as a remedy for diseases of womanhood.
Subjects (LC): Boats, Bridges, Rivers
Manufacturer: Foster, Milburn & Co. (Buffalo (N.Y.))
Language: English
ID: WH239
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: I Don't
Description: Trade card printed on two sides advertising un-named medicine [laxative?]. Poem on verso.
Subjects (LC): Children, Children crying
Manufacturer: Dr. Harter Medicine Co. (St. Louis (Mo.))
Language: English
ID: WH273
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Milk and Human Kindness
Description: This New York Milk Committee leaflet depicts a baby drinking milk from a bottle and advises parents to "keep baby well by keeping the milk clean, covered, and cold." The leaflet encourages the substitution of foods necessary for the war effort with dairy products. The back page includes portraits of 18 healthy babies and reminds parents that "The Nation That Has The Babies Has The Future...Save Them and Nourish Them Well." The front image was provided by the New York Evening Journal.
Subjects (LC): Milk, Infants, War--Economic aspects
ID: mk1e044m001
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: La Tisane Cisbey [from verso]
Description: Trade card printed on two sides advertising Tisane Cisbey as a remedy for digestive ailments and skin disease.
Subjects (LC): Castles and palaces
Manufacturer: Laboratoire Cisbey (Paris (France))
Language: French
ID: WH248
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dirt in Loose Milk Shops
Description: This postcard produced by the New York Milk Committe's Committee for the Reduction of Infant Mortality reprints a July 26, 1911 NY Evening Post article entitled, "Dirt in Loose-Milk Shops." The article recounts the findings of the Committee's investigations, in coordination with the New York City Department of Health, into the bacterial contamination of milk sold in bulk. On the postcard verso a photo of sickly baby fed on contaminated milk is contrasted with the photo of a healthy baby under the question,"Is It Worth the Difference?"
Subjects (LC): Milk, Food adulteration and inspection, Infants, Milk hygiene, Food contamination, Food spoilage
ID: mk1e013
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Les Veillées—La Soirée Musicale
Description: Trade card featuring druggist John H. Sheehan & Co. featuring five formally-dressed figures playing music in a well-furnished house. One girl is playing the piano while another figure plays a stringed instrument. There are flowers in blue vases atop the piano. The back lists the company advertised and its address.
Subjects (LC): Advertising, Bows, Children, Children's Clothing, Costume, Domestic Scenes, Ethnic Costume, Fans, Flower Vases, Flowers, Girls, Musical Instruments, Piano Ensembles, Ribbons, Rugs, Stringed Instruments
ID: WH210
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Seeing New York
Description: Addressed to students attending summer school at Columbia University and NYU, this folded circular produced by the New York Milk Committee asks students to pay attention to a novel New York attraction -- the successful reduction of summertime infant mortality. From July 1-29, 1911 ,the Committee's efforts were bolstered by educational outreach, the cleanliness of milkmen, nurses, applied hygene, and the activities of the "Little Mother's League." Statistical data and a range of photographs accompany an assesment of the goals and accomplishments of the Committee's infant mortality reduction program. Information pertaining to the location of educational seminars and the methodology employed when recording facts is also provided. Labeled "Efficient Citizenship No. 460" on the final page.
Subjects (LC): Milk, Mothers, Infants, Health, Summer, Poetry, Health, Hygiene, Hygiene, Girls
ID: mk1e007
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Should Midsummer Urgency Be Met By Midsummer Appeal?
Description: Articles from the NY Times and the New York Press are reproduced on this 1911 postcard printed by the New York Milk Committee's Bureau of Municipal Research. "Asks $10,000 To Aid Babies," from the Times, highlights the efforts of Commissioner Lederle to increase city appropriations for the service of milk depots. "Why Milk Stations Are Worth While," from the NY Press, compares infant mortality statistics from 1911 to those of the previous year, noting the crucial role played by milk stations in the current year's reduction of deaths. A portrait of a healthy baby and a list of "Babies' Rights,"almost all of which deal with milk, are found on the postcard verso.
Subjects (LC): Milk, Health, Mortality, Law and legislation
ID: mk1e011
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: If you are Weak, Languid, Nervous or Suffer from Dyspepsia
Description: Trade card printed on two sides advertising Iron Bitters for the treatment of digestive ailments.
Subjects (LC): Care giving, Couples
Language: English
ID: WH281
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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