This New York Milk Committee leaflet depicts a baby drinking milk from a bottle and advises parents to "keep baby well by keeping the milk clean, covered, and cold." The leaflet encourages the substitution of foods necessary for the war effort with dairy products. The back page includes portraits of 18 healthy babies and reminds parents that "The Nation That Has The Babies Has The Future...Save Them and Nourish Them Well." The front image was provided by the New York Evening Journal.