Items

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH388
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The House with the Blue Front: Babies' Pure Milk Stations
Description: A four-sided circular containing the reprinted text of the article, "The House With the Blue Front," published by the New York Times on Sunday, May 14, 1911. The article highlights and justifies the educational outreach program instituted by the New York Milk Committee as a facet of their fight against infant mortality. This program includes maternal education programs conducted both at milk stations and in the home by visiting nurses. Photographs illustrating these "consultation classes" accompany the text.
Subjects (LC): Milk depots, Infants, Mothers, Education
ID: mk1e016
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Perfumed with Austen's Forest Flower Cologne
Description: Trade card advertising Austen's Forest Flower Cologne featuring a clothed, barefooted, Cupid-esque figure carrying a basket of purple flowers. The back lists the unique properties of the Cologne.
Subjects (LC): Advertising, Angels, Bouquets, Bows, Cherubs, Clothing And Dress, Costume, Flowers, Folklore, Grasslands, Hats, Mythology, Nature, Necklaces
ID: WH222
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH282
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mrs. Winslow's Soothing Syrup
Description: Trade card printed on two sides advertising Mrs. Winslow's soothing syrup, a painkiller in syrup form for infants.
Subjects (LC): Interiors, Mothers and children
Language: English, French, German
ID: WH382
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Morning Prayer [from verso]
Description: Trade card advertising Dr. D. Jayne's Carminative Balsam, Dr.Jayne's Tonic Vermifuge, and Dr. Jayne's Sanative Pills featuring an elderly woman with a male toddler on her lap and a young girl standing by her right side. There is a cat playing with a shoe by her left foot. She seems to be in a sewing room of sorts, teaching the two children how to position their hands in prayer. The back features the curative properties of the items advertised.
Conditions Cured (LC): Cholera, Diarrhea, Dysentery, Fever, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Babies, Cats, Children, Children—Prayers And Devotions, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Families, Morning Prayer, Older People—Prayers And Devotion, Prayer, Scissors And Shears, Women's Hats
ID: WH162
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Pix Liquida Compound [from verso]
Description: Trade card printed on two sides advertising Pix Liquida Compound, a cough remedy.
Subjects (LC): Birds, Flowers, Vines
Manufacturer: Auburn Drug and Chemical Co., [s.l.]
Language: English
ID: WH331
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: What Happened in ___ During the Hot Spell?
Description: This blank postcard, labeled "Efficient Citizenship No. 454," promotes the achievements of the New York Milk Committee and allied agencies in their fight against infant mortality from July 1 -15, 1911. Statistics from thirteen American cities are provided, as is the reason for the campaign's success: access to, and use of, "good milk." The postcard verso includes a chart of "baby deaths for one year" -- tracking seasonal changes in mortality rates -- and asks the reader to consider, "When does the spurt come in your city?" Contact information for the New York Milk Committee is also provided.
Subjects (LC): Mortality, Milk, Summer, Infants, Hygiene, Health
ID: mk1e010
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Put Upon Their Feet [from verso]
Description: Trade card printed on two sides, advertising Burdock Blood Bitters.
Subjects (LC): Collars, Feathers, Hats, Women
Language: English
ID: WH131
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral
Description: Trade card printed on two sides advertising Ayer's Cherry Pectoral, a syrup for colds and coughs.
Subjects (LC): Cherries, Hats, Women
Manufacturer: J.C. Ayer & Co. (Lowell (Mass.))
Language: English
ID: WH225
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Out of Town
Description: Within this folded circular produced by the New York Milk Committee is a sentimental poem contrasting the summer holidays of wealthy city dwellers with the fate of working-class infants struck down by disease. Opposing phtographs of healthy children, poor children, country life, and city life emphasize the poem's theme. The back side of the circular lists milk stations where city parents can find care and relief for their children.
Subjects (LC): Milk, Infants, Mothers, Summer, Death, Poetry, Funeral processions, Mortality, Mortality
ID: mk1e001
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Red Star Cough Cure
Description: Trade card printed on two sides advertising Red Star brand cough remedy.
Subjects (LC): Actors, Daggers and swords
Manufacturer: Red Star Cough Cure
Language: English
ID: WH335
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH283
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla 100 Doses One Dollar: First Lesson
Description: Trade card advertising Hood's Sarsaparilla featuring a dog, three puppies, and a rat in a straw-filled, indoor scene. There are a broom and a dog house in the background. In the foreground, the dog is pinning a scared-looking rat to the ground while the three puppies look on. The back describes the disease catarrh and how Hood's Sarsaparilla can help with it. The back also includes testimony from satisfied customers.
Conditions Cured (LC): Catarrh
Subjects (LC): Advertising—Medicine, Animals, Brooms And Brushes, Dogs, Hay, Puppies, Rats
ID: WH148
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Mettaur's Headache Pills
Description: Trade card advertising Dr. Mettaur's Headache Pills featuring a young girl who seems to be praying on a bed. She is barefoot and wearing a nightgown. There is a pillow by her knees. The back has testimony from satisfied customers.
Conditions Cured (LC): Headache
Subjects (LC): Advertising—Medicine, Children, Children—Prayers And Devotions, Pillows, Portraits
ID: WH303
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Compliments of H. D. Thatcher & Co. Wholesale Druggists
Description: Trade card advertising Dr. C. McLane's Liver Pills and Vermifuge featuring a bunch of pansies tied together with a red string. The back is obscured, but contains a customer testimony.
Subjects (LC): Advertising—Medicine, Bouquets, Bows, Flowers, Pansies, Ribbons
ID: WH296
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dundas Dick & Co.'s Compliments of the Season, 1875
Description: Trade card from Dundas Dick & Co. featuring a greeting card with writing that reads: "Dundas Dick & Co.'s Compliments of the season, 1875." Surrounding this card are autumnal leaves. The back features a nineteenth-century calendar.
Subjects (LC): Acorns, Advertising—Medicine, Leaves, Nature
ID: WH261
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. White's Specialty for Diphtheria & Sore Throat
Description: Trade card for Dr. White's Speciality for Diphtheria and Sore Throat featuring a bird holding a stem with pansies on it. The back has a stamp that reads: "Dr. White's Specialty for Diphtheria & Sore Throat. Sold by all Druggists. Price fifty cents."
Conditions Cured (LC): Diphtheria, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Birds, Flowers, Nature, Pansies
ID: WH377
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hood's Sarsaparilla Purifies the blood, creates an appetite, makes the weak strong, and builds up the system
Description: Trade card advertising Hood's Sarsaparilla featuring a cupid-like boy with small wings and a blue garment around his waist. He is marching while playing a golden horn and holding a yellow box of Hood's Sarsaparilla. The back lists the health benefits of blood purification, as well as the ingredients in Hood's Sarsaparilla.
Conditions Cured (LC): Asthenia, Body Fluids, Constipation, Furuncle, Headache, Indigestion, Salt Rheum, Scrofula, Syphilis
Subjects (LC): Advertising—Medicine, Angels, Cherubs, Folklore, Musical Instruments, Mythology
ID: WH143
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Ingham's Nervine Pain Extractor
Description: Trade card printed on two sides advertising Dr. Ingham's Nervine Pain Extractor, a general purpose painkiller recommended for gastroenterological diseases.
Subjects (LC): Fans, Kissing, Vines
Manufacturer: Dr. H.A. Ingham and Co. (Vergennes (Vt.))
Language: English
ID: WH280
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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