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Title: Does Fact-Recording Help Your Baby-Saving?
Description: This blank postcard promotes the achievements of the New York Milk Committee in its fight against infant mortality up to and including the week of July 29th, 1911. All statistics provided are for children under two years of age. The postcard verso includes a chart of "baby deaths for one year" -- tracking seasonal changes in mortality rates -- and asks the reader to consider, "When does the spurt come in your city?" Contact information for the New York Milk Committee is also provided.
Subjects (LC): Milk, Infants, Hygiene, Health, Mortality
ID: mk1e009
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Are Clean Milk Producers Benefited?
Description: "Milk is no longer 'Just Milk," states this leaflet. Reproducing an excerpt form "The Milk Reporter," the case is made that the highest quality of milk will recieve the highest level of montary gain, benefiting clean milk producers. Grades for milk (A, B, C) and the equivalent price set for each, are also included.
Subjects (LC): Milk hygiene, Dairying, Milk--Grading
ID: mk1e004
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: What Happened in ___ During the Hot Spell?
Description: This blank postcard, labeled "Efficient Citizenship No. 454," promotes the achievements of the New York Milk Committee and allied agencies in their fight against infant mortality from July 1 -15, 1911. Statistics from thirteen American cities are provided, as is the reason for the campaign's success: access to, and use of, "good milk." The postcard verso includes a chart of "baby deaths for one year" -- tracking seasonal changes in mortality rates -- and asks the reader to consider, "When does the spurt come in your city?" Contact information for the New York Milk Committee is also provided.
Subjects (LC): Mortality, Milk, Summer, Infants, Hygiene, Health
ID: mk1e010
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: The Baby and the Budget
Description: Headlines from the New York Evening Post, the New York Tribune, and the NY Times are reproduced on this 1911 postcard created by the New York Milk Committee. They read: "The Baby and the Budget," "Why More Doctors, Nurses, and Inspectors Are Needed," and "The 'Cops' Spread the News." That "News" is the promotion of the work of milk stations in preventing infant deaths and advocacy for the full budgetary allocation by the NYC Department of Health towards the summer time reduction of infant mortality. A portrait of a healthy baby and a list of "Babies' Rights,"almost all of which deal with milk, are found on the postcard verso.
Subjects (LC): Milk, Milk hygiene, Infants, Nutrition, Public welfare, Administrative agencies
ID: mk1e012
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Dirt in Loose Milk Shops
Description: This postcard produced by the New York Milk Committe's Committee for the Reduction of Infant Mortality reprints a July 26, 1911 NY Evening Post article entitled, "Dirt in Loose-Milk Shops." The article recounts the findings of the Committee's investigations, in coordination with the New York City Department of Health, into the bacterial contamination of milk sold in bulk. On the postcard verso a photo of sickly baby fed on contaminated milk is contrasted with the photo of a healthy baby under the question,"Is It Worth the Difference?"
Subjects (LC): Milk, Food adulteration and inspection, Infants, Milk hygiene, Food contamination, Food spoilage
ID: mk1e013
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: How Many Babies Did Die? (2)
Description: A double-sided postcard commending the efforts of Montclair, New Jersey to reduce the number of infants succumbing to diarrheal disease during the hot spell of July 1911. What the mortality rate could have been in other cities, had they followed Montclair's example, is explored. On the back, parents are urged to dress their children for comfort, not looks, during hot summer months.
Subjects (LC): Child rearing, Infants' clothing, Children's clothing, Infants, Mortality, Nutrition, Statistics, Milk, Milk, Milk hygiene
ID: mk1e014m002
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Ayer's Hair Vigor for the Toilet: Restores Gray Hair to its Natural Vitality and Color
Description: Trade card advertising Ayer's Hair Vigor featuring five mermaids, four of whom arein the forefront in various stages of using Ayer's Hair Vigor. The fifth is swimming off to a ship that seems to be capsizing in the background. The back has an image of an Ayer's Hair Vigor bottle and two brushes. It also lists the ailments Ayer's Hair Vigor helps combat.
Conditions Cured (LC): Baldness, Dandruff
Subjects (LC): Advertising—Medicine, Boats And Boating, Bottles, Flowers, Hair, Hair—Care And Hygiene, Hairbrushes, Mermaids, Ocean, Ocean—Folklore, Ocean—Mythology, Plant-Water Relationships, Sailboats, Sailing Ships, Women
ID: WH125
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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