A double-sided postcard promoting healty diets for inants and children aged 18 months to three years, including sample breakfast, lunch, and dinner menus. The abilities of science and common sense to reduce infant mortality are also touted. On the back, photos depicting a plump, healthy baby and a guant, distressed baby are contrasted. "A Story" accompanies the images, as does the New York Milk Committee's address, where care givers can find more information to "make mother knowing."