Items

Title: Milk: What Milk to Buy and How to Care for it in the Home
Description: Photographs of healthy, well-nourished infants and young children adorn this educational circular produced by the New York Milk Commitee. Aimed at parents and caretakers, the circular contains guidelines for the purchase, storage, and preparation of milk as part of a child's healthy diet.
Subjects (LC): Milk, Infants, Children, Nutrition, Bottle feeding
ID: mk1e042
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left, is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH119
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring a young girl holding hands with two boys on either side of her. The three figures are ice skating. In the lower, right corner is a dog who also seems to be ice skating. There is a leafless tree on the right of the card with a thermometer overlayed on top of it. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Inflammation, Neuralgia, Pneumonia, Rheumatism, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Children's Hats, Costume, Dogs, Dress And Clothing, Ice Skating, Thermometers, Trees, Winter
ID: WH339
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cathartic Pills: the Country Doctor
Description: Trade card advertising Ayer's Cathartic Pills featuring an African-American man sitting with a little girl on his knee and a little boy sitting on the ground by his feet. The man is in formal attire, including a hat and eyeglasses, and is holding a pill box with the word Ayer's on it in his left hand and a pill in his right hand. The little girl is in a red-and-white, polka-dot dress and is holding a leaflet titled Ayer's Pills. The boy is looking up at them and holds something in his right hand. At the man's feet and the boy's knees is an open medicine case filled with Ayer's products. The back has an image of a bottle with name of the manufacturer on it: J.C. Ayer and lists what ailments Ayer's Cathartic Pills cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Diarrhea, Dizziness, Dysentery, Edema, Gout, Headache, Heartburn, Hemorrhoids, Indigestion, Jaundice, Nausea, Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, African American Children, African American Men, African Americans, Children, Children's Clothing, Clothing And Dress, Eyeglasses, Families, Men's Clothing, Old Age
ID: WH120
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla: 100 Doses One Dollar
Description: Trade card advertising Hood's Sarsaparilla featuring an image of a child surrounded by large dogs. The child wears a riding hat and an oversized red coat and carries a whip. "Take Hood's Sarsaparilla. 100 Doses One Dollar" is printed on the floor near the child's feet. The back has testimonial and text describing the composition of Hood's Sarsaparilla.
Conditions Cured (LC): Catarrh, Indigestion, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Costume, Dogs, Portraits, Whips
ID: WH147
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: I Don't
Description: Trade card printed on two sides advertising un-named medicine [laxative?]. Poem on verso.
Subjects (LC): Children, Children crying
Manufacturer: Dr. Harter Medicine Co. (St. Louis (Mo.))
Language: English
ID: WH273
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left,is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH118
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Les Veillées—La Soirée Musicale
Description: Trade card featuring druggist John H. Sheehan & Co. featuring five formally-dressed figures playing music in a well-furnished house. One girl is playing the piano while another figure plays a stringed instrument. There are flowers in blue vases atop the piano. The back lists the company advertised and its address.
Subjects (LC): Advertising, Bows, Children, Children's Clothing, Costume, Domestic Scenes, Ethnic Costume, Fans, Flower Vases, Flowers, Girls, Musical Instruments, Piano Ensembles, Ribbons, Rugs, Stringed Instruments
ID: WH210
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Naughty Puss!: Jayne's Tonic Vermifuge [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Tonic Vermifuge featuring a young girl inspecting a scratch her cat, to her left, seemingly just gave her. She is wearing a blue, frilled dress. There is a ball on the floor by her right foot, and she is surrounded by ornate home decorations, such as a rug, tablecloth, and vase on a table filled with pink flowers. She has a blue bow in her hair, and the cat has a yellow ribbon around its neck. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Croup, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Balls—Sporting Goods, Bouquets, Bows, Carpets, Cats, Children, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Flower Vases, Flowers, Infants—Wounds And Injuries, Ribbons, Rugs, Skin—Wounds And Injuries, Textile Fabrics
Language: English
ID: WH166
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a young girl sitting in a field with a dog. The girl is holding a snack in her right hand. The dog, on her left, is facing her. The girl is in a blue-and-white dress and is wearing a crown of blue flowers. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Clothing And Dress, Dogs, Flowers, Food, Grasses, Hair Ornaments, Nature, Wreaths
ID: WH306
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Vegetine: The Great Blood Purifier
Description: Trade card advertising Vegetine featuring two young children and a basket of animals. Within the basket are a lobster, who is pinching the left-most child's clothing, and a duck or goose. The right-most child is liftng the top off of the basket that contains the animals. The back has testimony from a satisfied customer.
Subjects (LC): Advertising—Medicine, Animals, Baskets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Ducks, Hats, Lobsters
ID: WH371
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hunt's Remedy [from verso]
Description: Trade card printed on two sides advertising Hunt's remedy, "the best kidney and liver medicine."
Subjects (LC): Children
Manufacturer: Hunt's Remedy Co. (Providence (R.I.))
Language: English
ID: WH279
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring three figures and a dog. Towards the left is a boy courting a girl with a flower. In his right hand is a discus-type object. Between them is a dog holding a flower in its mouth. Towards the right is a boy lying down reading a book. He is wearing glasses and a small hat with a decoration on top. On the far right side of the card is a wreath of flowers and leaves. To its left is a thermometer. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Inflammation, Neuralgia, Pneumonia, Rheumatism, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Books And Reading, Children, Children's Clothing, Children's Hats, Costume, Dogs, Dress And Clothing, Eyeglasses, Flowers, Flying Discs (Game), Hats, Thermometers
ID: WH340
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: I's All Right Now!: In Constant Use Since 1795
Description: Trade card advertising Dr. Isaac Thompson's Eye Water featuring two girls in a red armchair. The older of the two is holding a bottle of what seems to be Dr. Isaac Thompson's Eye Water in her right hand. Her left hand is around the shoulders of the younger girl who is holding a tissue. They are both in dresses and have brown-blond hair. The back describes the meritous reputation of the Eye Water.
Subjects (LC): Advertising—Medicine, Bottles, Chairs, Children, Children's Clothing, Clothing And Dress
ID: WH368
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla Gives Health and Sunny Hours
Description: Trade card advertising Ayer's Sarsaparilla featuringan image of a woman in an elegant pink gown standing in a sunny field and balancing a young child on her shoulder. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Lymph Node, Tuberculosis
Subjects (LC): Children, Children's Clothing, Clothing And Dress, Nature, Sarsaparilla, Toddlers, Women, Women's Clothing
ID: WH110
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a young boy sitting on a pedestal, smiling largely. He is holding a bottle of Burdock Blood Bitters, and is dressed in an exuberant outfit with a white, fanned collar, a blue tunic with a yellow-and-red-striped sash, and pink socks with black boots. The back cautions against doing various activities while suffering from various ailments that Burdock Blood Bitters helps cure.
Conditions Cured (LC): Asthenia, Biliary Tract—Diseases, Constipation, Indigestion
Subjects (LC): Advertising—Medicine, Bottles, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH129
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Morning Prayer [from verso]
Description: Trade card advertising Dr. D. Jayne's Carminative Balsam, Dr.Jayne's Tonic Vermifuge, and Dr. Jayne's Sanative Pills featuring an elderly woman with a male toddler on her lap and a young girl standing by her right side. There is a cat playing with a shoe by her left foot. She seems to be in a sewing room of sorts, teaching the two children how to position their hands in prayer. The back features the curative properties of the items advertised.
Conditions Cured (LC): Cholera, Diarrhea, Dysentery, Fever, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Babies, Cats, Children, Children—Prayers And Devotions, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Families, Morning Prayer, Older People—Prayers And Devotion, Prayer, Scissors And Shears, Women's Hats
ID: WH162
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Mettaur's Headache Pills
Description: Trade card advertising Dr. Mettaur's Headache Pills featuring a young girl who seems to be praying on a bed. She is barefoot and wearing a nightgown. There is a pillow by her knees. The back has testimony from satisfied customers.
Conditions Cured (LC): Headache
Subjects (LC): Advertising—Medicine, Children, Children—Prayers And Devotions, Pillows, Portraits
ID: WH303
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Headache Cured. Dr. Mettaur's Headache Pills, a Certain Relief
Description: Trade card advertising Dr. Mettaur's Headache Pills featuring a baby sleeping in a basket and a dog sitting erect in a chair next to it. By the end of the basket are various dishes and a jug. There is a rag of some sort by the foot of the chair draped over these items. The back lists the ailments Dr. Mettaur's Headache Pills can cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Headache
Subjects (LC): Advertising—Medicine, Animals, Blankets, Chairs, Children, Dogs, Domestic Space, Infants, Pitchers, Sleep, Sleep Positions
ID: WH304
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Little Red-Riding-Hood [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Sanative Pills featuring a young girl who is wearing a long, red cloak with a red bow at the top. She is facing the audience on the threshold of a door. Behind her is a snowy scene of pine trees, and to her right is a basket resting by her feet. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Biliary Tract—Diseases, Bronchitis, Cold (Disease), Cough, Croup, Headache, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Baskets, Bows, Children, Children's Clothing, Costume, Doorways, Dress And Clothing, Folklore, Forests And Forestry, Nature, Ribbons, Snow, Trees, Winter
ID: WH161
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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