Items

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a portrait of a woman in elegant dress with a red, feathered hat that is adorned with a large B pin of sorts on which is written Burdock Blood Bitters. She is wearing gold jewelry, including a choker with a B on it. Her dress is blue with lilies on it, and she has a small rose pinned to the front of her dress. The back has testimony from satisfied users.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Croup, Hemorrhoids, Rheumatism
Subjects (LC): Advertising—Medicine, Clothing And Dress, Feathers, Flowers, Gold Jewelry, Portraits, Women's Hats
ID: WH241
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Yours for Health Lydia E. Pinkham
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring the portrait of an elderly woman gazing into the distance towards the left-hand side of the card. She has a lace shawl pinned around her shoulders and neck. The back lists the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Biliary Tract—Diseases, Constipation, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Brooches, Clothing And Dress, Lace And Lacemaking, Portraits, Shawls
ID: WH188
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: We Always Keep in Our Drug Store a Supply of Boschee's German Syrup & Green's August Flower [from verso]
Description: Trade card advertising Boschee's German Syrup and Green's August Flower featuring a space in which there is some writing. This space is surrounded by various blue, red, and pink flowers. The back lists the ailments the Syrup and the Flower can cure.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Constipation, Cough, Croup, Headache, Heartburn, Indigestion, Palpitation, Tuberculosis
Subjects (LC): Advertising—Medicine, Bouquets, Flowers
ID: WH231
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring a young girl holding hands with two boys on either side of her. The three figures are ice skating. In the lower, right corner is a dog who also seems to be ice skating. There is a leafless tree on the right of the card with a thermometer overlayed on top of it. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Inflammation, Neuralgia, Pneumonia, Rheumatism, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Children's Hats, Costume, Dogs, Dress And Clothing, Ice Skating, Thermometers, Trees, Winter
ID: WH339
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cathartic Pills: the Country Doctor
Description: Trade card advertising Ayer's Cathartic Pills featuring an African-American man sitting with a little girl on his knee and a little boy sitting on the ground by his feet. The man is in formal attire, including a hat and eyeglasses, and is holding a pill box with the word Ayer's on it in his left hand and a pill in his right hand. The little girl is in a red-and-white, polka-dot dress and is holding a leaflet titled Ayer's Pills. The boy is looking up at them and holds something in his right hand. At the man's feet and the boy's knees is an open medicine case filled with Ayer's products. The back has an image of a bottle with name of the manufacturer on it: J.C. Ayer and lists what ailments Ayer's Cathartic Pills cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Diarrhea, Dizziness, Dysentery, Edema, Gout, Headache, Heartburn, Hemorrhoids, Indigestion, Jaundice, Nausea, Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, African American Children, African American Men, African Americans, Children, Children's Clothing, Clothing And Dress, Eyeglasses, Families, Men's Clothing, Old Age
ID: WH120
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Toll Gate
Description: Trade card advertising a book titled "The Sexual System and its Derangements" featuring an image of a donkey in a barn. A man's head peeks out from a window overlooking the donkey from within the barn. There is a fence between the viewer and the donkey that seems to read "Buffalo NY." There are various hidden images in the leafless trees that surround the barn. The back praises the book being advertised.
Conditions Cured (LC): Asthenia, Depression, Dizziness, Fatigue
Subjects (LC): Advertising—Medicine, Animals, Donkeys, Hats, Trails, Trees, Wooden Fences
ID: WH254
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Morse Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring text explaining why potential customers should take them. The back is blank save for linear designs on the top and bottom.
Subjects (LC): Advertising—Medicine
ID: WH305
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Coughs Colds &c: Penn's Treaty
Description: Trade card advertising Ayer's Cherry Pectoral featuring an image of a meeting between seven colonists (William Penn and others) and seven Native Americans. The Native Americans sit and stand to the left, and the colonists on the right present two scrolls that read "Ayer's Cherry Pectoral and Cures Colds, Coughs, &c." William Penn is holding a medicine bottle. The image is loosely based on Benjamin West's oil painting "The Treaty of Penn with the Indians." The back has an image of hands pouring medicine into a spoon in the upper left and text listing the curative properties of Ayer's Cherry Pectoral.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Ethnic Costume, Hats, Indians Of North America, Indigenous Peoples, Men, Treaties
ID: WH117
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla: 100 Doses One Dollar
Description: Trade card advertising Hood's Sarsaparilla featuring an image of a child surrounded by large dogs. The child wears a riding hat and an oversized red coat and carries a whip. "Take Hood's Sarsaparilla. 100 Doses One Dollar" is printed on the floor near the child's feet. The back has testimonial and text describing the composition of Hood's Sarsaparilla.
Conditions Cured (LC): Catarrh, Indigestion, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Costume, Dogs, Portraits, Whips
ID: WH147
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Catarrh, Neuralgia & Headache No More! Cushman's Menthol Inhaler Cures Diseases of the Head Including Hay-Fever, Colds & Bronchitis
Description: Trade card advertising Cushman's Menthol Inhaler featuring a young woman smoking. She is wearing a feathered hat with long-sleeved shirt or dress with ruffled sleeves, a bodice, and a wrapped garment around her bosom and neck. The back explains what the inhaler is, its price, and has an illustration of a woman looking over her back, right shoulder at the buyer while she smokes. The card is tinted brown.
Conditions Cured (LC): Bronchitis, Catarrh, Cold (Disease), Hay Fever, Headache, Neuralgia
Subjects (LC): Advertising—Medicine, Clothing And Dress, Inhalers, Portraits, Women's Clothing, Women's Hats
ID: WH136
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Words of Comfort [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant and Dr. Jayne's Tonic Vermifuge featuring three women and one man sitting around a table. The man is reading a book and is in formal dress and wearing eyeglasses. The three women seem interested in and puzzled by what he is reading. There is a vase on the table, and the backdrop seems to resemble some sort of living room or study area. The back lists the benefits of the Expectorant and the Tonic Vermifuge.
Conditions Cured (LC): Bad Breath, Cold (Disease), Cough, Fever, Headache, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Books, Costume, Domestic Space, Dress And Clothing, Dwellings, Ethnic Costume, Eyeglasses, Families, Men, Men's Clothing, Women, Women's Clothing, Women's Hats
ID: WH159
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Parker's Ginger Tonic: the Best Health and Strength Restorer
Description: Trade card advertising Parker's Ginger Tonic, Parker's Hair Balsam, and Floreston Cologne featuring a text-based panel flanked by two images of men. The one on the left features a man bending over in what seems to be a coughing fit. The one on the right features a man at peace who seems to have just taken the Tonic being advertised. The back lists the benefits of each item advertised.
Conditions Cured (LC): Cough, Dandruff, Indigestion, Rheumatism
Subjects (LC): Advertising—Medicine, Clothing And Dress, Men, Men's Clothing, Men's Hats
ID: WH180
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Boyd's Miniature Galvanic Battery, For the effectual cure of nearly all diseases [from verso]
Description: Trade card advertising Boyd's Miniature Galvanic Battery featuring a blank card where one might presumably write an address. Tucked into the card is a bouquet of small, blue-and-pink flowers with one, larger red flower. The back details how to get more illuminated cards by purchasing Boyd's products.
Subjects (LC): Advertising—Medicine, Bouquets, Flowers
ID: WH232
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mother Swan's Worm Syrup
Description: Trade card advertising Mother Swan's Worm Syrup, Wells' Complete Cure, Wells' May Apple Pills, Wells' Health Renewer, and Buchu-Paiba featuring various illustrations related to the different items advertised. There is a picture of a swan with its children, a picture of a dead rat, and a picture of a man leaning his head back and opening his mouth. The back is a blank template for a postcard.
Conditions Cured (LC): Agitation (Psychology), Biliary Tract—Diseases, Constipation, Fever, Helminths, Impotence, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Rats, Swans, Water
ID: WH376
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Les Veillées—La Soirée Musicale
Description: Trade card featuring druggist John H. Sheehan & Co. featuring five formally-dressed figures playing music in a well-furnished house. One girl is playing the piano while another figure plays a stringed instrument. There are flowers in blue vases atop the piano. The back lists the company advertised and its address.
Subjects (LC): Advertising, Bows, Children, Children's Clothing, Costume, Domestic Scenes, Ethnic Costume, Fans, Flower Vases, Flowers, Girls, Musical Instruments, Piano Ensembles, Ribbons, Rugs, Stringed Instruments
ID: WH210
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Parker's Ginger Tonic
Description: Trade card advertising Parker's Hair Balsam and Parker's Ginger Tonic featuring a formally-dressed man sitting in an armchair defending himself against devilish creatures with an oversized box of Parker's Ginger Tonic. On the creatures' wings are written various ailments the Tonic cures. There is a broken crutch by the man's feet. The back describes the ailments the Balsam and the Tonic cure.
Conditions Cured (LC): Body Fluids, Cold (Disease), Cough, Dandruff, Diarrhea, Heartburn, Indigestion, Itching, Neuralgia, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Clothing And Dress, Costume, Crutches, Demonology, Devil, Domestic Space, Folklore, Men, Mythology
ID: WH318
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Compliments of John S. Shaffer & Co., Druggists, Dealers in Dr. C. McLean's Liver Pills and Vermifuge
Description: Trade card advertising Dr. C. McLane's Liver Pills and Vermifuge featuring a bunch of pansies tied together with a red string. The back contains a customer testimony.
Conditions Cured (LC): Helminths
Subjects (LC): Advertising—Medicine, Bouquets, Bows, Flowers, Pansies, Ribbons
ID: WH297
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Hair Vigor for the Toilet: Restores Gray Hair to its Natural Vitality and Color
Description: Trade card advertising Ayer's Hair Vigor featuring five mermaids, four of whom arein the forefront in various stages of using Ayer's Hair Vigor. The fifth is swimming off to a ship that seems to be capsizing in the background. The back has an image of an Ayer's Hair Vigor bottle and two brushes. It also lists the ailments Ayer's Hair Vigor helps combat.
Conditions Cured (LC): Baldness, Dandruff
Subjects (LC): Advertising—Medicine, Boats And Boating, Bottles, Flowers, Hair, Hair—Care And Hygiene, Hairbrushes, Mermaids, Ocean, Ocean—Folklore, Ocean—Mythology, Plant-Water Relationships, Sailboats, Sailing Ships, Women
ID: WH125
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hanson's Magic Corn Salve
Description: Trade card advertising Hanson's Magic Corn Salve featuring a man in a three-piece suit holding a bouquet of flowers. His mustache is pointed at the ends, and he is framed by flowers that resemble Morning Glories. The back warns customers against counterfeit products.
Conditions Cured (LC): Bunion
Subjects (LC): Advertising—Medicine, Bouquets, Clothes And Dress, Costume, Eyeglasses, Flowers, Mustaches
ID: WH271
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Vegetine: The Great Blood Purifier
Description: Trade card advertising Vegetine featuring two young children and a basket of animals. Within the basket are a lobster, who is pinching the left-most child's clothing, and a duck or goose. The right-most child is liftng the top off of the basket that contains the animals. The back has testimony from a satisfied customer.
Subjects (LC): Advertising—Medicine, Animals, Baskets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Ducks, Hats, Lobsters
ID: WH371
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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