Items

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left, is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH119
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cathartic Pills: the Country Doctor
Description: Trade card advertising Ayer's Cathartic Pills featuring an African-American man sitting with a little girl on his knee and a little boy sitting on the ground by his feet. The man is in formal attire, including a hat and eyeglasses, and is holding a pill box with the word Ayer's on it in his left hand and a pill in his right hand. The little girl is in a red-and-white, polka-dot dress and is holding a leaflet titled Ayer's Pills. The boy is looking up at them and holds something in his right hand. At the man's feet and the boy's knees is an open medicine case filled with Ayer's products. The back has an image of a bottle with name of the manufacturer on it: J.C. Ayer and lists what ailments Ayer's Cathartic Pills cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Diarrhea, Dizziness, Dysentery, Edema, Gout, Headache, Heartburn, Hemorrhoids, Indigestion, Jaundice, Nausea, Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, African American Children, African American Men, African Americans, Children, Children's Clothing, Clothing And Dress, Eyeglasses, Families, Men's Clothing, Old Age
ID: WH120
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left,is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH118
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: I's All Right Now!: In Constant Use Since 1795
Description: Trade card advertising Dr. Isaac Thompson's Eye Water featuring two girls in a red armchair. The older of the two is holding a bottle of what seems to be Dr. Isaac Thompson's Eye Water in her right hand. Her left hand is around the shoulders of the younger girl who is holding a tissue. They are both in dresses and have brown-blond hair. The back describes the meritous reputation of the Eye Water.
Subjects (LC): Advertising—Medicine, Bottles, Chairs, Children, Children's Clothing, Clothing And Dress
ID: WH368
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla Gives Health and Sunny Hours
Description: Trade card advertising Ayer's Sarsaparilla featuringan image of a woman in an elegant pink gown standing in a sunny field and balancing a young child on her shoulder. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Lymph Node, Tuberculosis
Subjects (LC): Children, Children's Clothing, Clothing And Dress, Nature, Sarsaparilla, Toddlers, Women, Women's Clothing
ID: WH110
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a young boy sitting on a pedestal, smiling largely. He is holding a bottle of Burdock Blood Bitters, and is dressed in an exuberant outfit with a white, fanned collar, a blue tunic with a yellow-and-red-striped sash, and pink socks with black boots. The back cautions against doing various activities while suffering from various ailments that Burdock Blood Bitters helps cure.
Conditions Cured (LC): Asthenia, Biliary Tract—Diseases, Constipation, Indigestion
Subjects (LC): Advertising—Medicine, Bottles, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH129
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Marée Montante, Au Secours!!
Description: Trade card featuring druggists John H. Sheehan & Co. featuring four figures playing on a shore. There are two boys and two girls. The boys seem to be helping the girls get to and from a large boulder without getting their clothes wet. There are sailboats in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Boats And Boating, Bows, Boys, Children, Children's Clothing, Girls, Marine Algae, Nature, Ocean, Ribbons, Rocks, Sailboats, Water
ID: WH211
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Little Red-Riding-Hood [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Sanative Pills featuring a young girl who is wearing a long, red cloak with a red bow at the top. She is facing the audience on the threshold of a door. Behind her is a snowy scene of pine trees, and to her right is a basket resting by her feet. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Biliary Tract—Diseases, Bronchitis, Cold (Disease), Cough, Croup, Headache, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Baskets, Bows, Children, Children's Clothing, Costume, Doorways, Dress And Clothing, Folklore, Forests And Forestry, Nature, Ribbons, Snow, Trees, Winter
ID: WH161
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Our Boy: Compliments of Scott & Bowne Manufacturers of Scott's Emulsion
Description: Trade card advertising Scott's Emulsion featuring a portrait of a young boy in a nautical outfit. He has brown, curly hair, blue eyes, and flushed cheeks. The back lists the ailments the Emulsion can cure.
Conditions Cured (LC): Anemia, Cold (Disease), Cough, Scrofula, Tuberculosis
Subjects (LC): Advertising—Medicine, Boys, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH349
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hood's Sarsaparilla Purifies the Blood, Makes the Weak Strong, Creates an Appetite
Description: Trade card advertising Hood's Sarsaparilla featuring a young girl resting her chin in her hands on a pink-colored ledge with Hood's Sarsaparilla written on it. She is wearing a blue dress with white frills at the cuffs and a white garment on her head. She has a gold ring on the ring-finger of her right hand and short, dark-brown bangs. The back is an advertisement for a concert and variety program.
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Portraits
Language: English
ID: WH142
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: What Came from the Newspaper Hat [from verso]
Description: Trade card advertising Hires' Cough Cure and Hires' Root Beer featuring a young girl wearing a hat made of newspaper. She is wearing gold bangles around her wrists and a white dress. The back is a short story about Hires' Root Beer.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Bracelets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Gold Jewelry, Hats, Newspaper Layout And Typography, Portraits
ID: WH391
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
Description: Trade card advertising Horsford's Acid Phosphate featuring the face of a young girl in a red bonnet with medium-length, curly hair. She is wearing a lettered necklace whose beads read "Horsford's Acid Phosphate." The back lists the ailments Horsford's Acid Phospate cures.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Jewelry
ID: WH158
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
Description: Trade card advertising Horsford's Acid Phosphate featuring a young girl dancing in front of an elderly man who is seated on an armchair. He is playing an acordion. The back lists the ailments Horsford's Acid Phosphate can cure.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Costume, Dance, Dress And Clothing, Families, Hats, Musical Instruments, Old Age, Shoes
ID: WH157
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla to Purify Your Blood: 100 Doses $1.00
Description: Trade card advertising Hood's Sarsaparilla featuring five children at a show of some sort with a spotlight that shows the words "Take Hood's Sarsaparilla to Purify Your Blood 100 Doses $1.00." There is a girl in a blue dress with a white bonnet watching the spotlight while a boy climbs up the back of her chair. To her left is a boy in a dark blue shirt looking to the right. To her right is a girl in a red dress looking to the lower, left-hand corner. Finally, there is a toddler looking straight at the customer wearing a blue-and-red outfit eating a candy-cane and holding a treat. The back advertises a concert performance.
Conditions Cured (LC): Catarrh, Headache, Indigestion, Rheumatism, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Baby Bonnets, Candy Canes, Children, Children's Clothing, Dress And Clothing, Snack Foods
ID: WH150
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Our Boy: Compliments of Scott & Bowne Manufacturers of Scott's Emulsion
Description: Trade card advertising Scott's Emulsion featuring a portrait of a young boy in a nautical outfit. He has brown, curly hair, blue eyes, and flushed cheeks. The back lists the ailments the Emulsion can cure.
Conditions Cured (LC): Anemia, Cold (Disease), Cough, Scrofula, Tuberculosis
Subjects (LC): Advertising—Medicine, Boys, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH350
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Grandchildren
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, and Lydia E. Pinkham's Blood Purifier featuring two little girls in white, ruffled dresses standing in front of some rocks. They are both wearing brown hats. The left-most girl's hat has a red ribbon on it, and she holds flowers in her right hand. The right-most girl's hat has a blue ribbon on it. Behind them is a grass field with trees. The back lists the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Body Fluids, Depression, Erysipelas, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Rheumatism, Salt Rheum, Scrofula, Tumors
Subjects (LC): Advertising—Medicine, Bows, Children, Children's Clothing, Children's Hats, Dress And Clothing, Grasslands, Lace And Lacemaking, Nature, Portraits, Trees, Water
ID: WH192
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy in formal dress presenting an oversized envelope with his head bowed.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Dress And Clothing, Letters, Necklaces
ID: WH172
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Compound Syrup of Yellow Dock Root the Blood Purifier Cures Constipation and Biliousness: The Great Kidney Remedy
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy peering into a jeweled, egg-shaped, over-sized box. His dress resembles a formal military officer's.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Costume, Dress And Clothing
ID: WH173
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy filling up a pail of water on his lap. He is wearing casual clothing and a hat. Water is splashing out of the pail, and he seems to be holding a stick or ladle that is resting within the pail with his left hand.
Conditions Cured (LC): Body Fluids
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Pails
ID: WH174
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy riding a toy horse's saddle. He is wearing traditional horse-riding garb with a riding crop in his right hand.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Malaria
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Horses, Toys
ID: WH175
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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