Items

Title: Dr. A.C. Hoxsie's Certain Croup Cure
Description: Trade card printed on two sides advertising Dr. A.C. Hoxsie's Certain Croup Cure, a remedy for coughs and colds.
Subjects (LC): Bouquets, Girls, Hats
Manufacturer: Dr. A.C. Hoxsie
Language: English
ID: WH277
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla Gives Health and Sunny Hours
Description: Trade card advertising Ayer's Sarsaparilla featuringan image of a woman in an elegant pink gown standing in a sunny field and balancing a young child on her shoulder. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Lymph Node, Tuberculosis
Subjects (LC): Children, Children's Clothing, Clothing And Dress, Nature, Sarsaparilla, Toddlers, Women, Women's Clothing
ID: WH110
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title

Description

Forty lectures on medicine and society that NYAM produced and WNYC-FM broadcast in the 1950s. Digitized from the original lacquer disks.

EXPLORE COLLECTION ON WNYC →

Title: The Little Pets [from verso]
Description: Trade card printed on two sides advertising Scott's Emulsion, a remedy for the "wasting diseases" of adults and children.
Subjects (LC): Children and animals
Manufacturer: Scott & Bowne (New York (N.Y.))
Language: English
ID: WH351
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a portrait of an extravagantly-dressed woman with gold jewelry, flowers adorning her headdress and dress, and a tambourine. The back lists the benefits of taking Burdock Blood Bitters.
Conditions Cured (LC): Asthenia
Subjects (LC): Advertising—Medicine, Clothing And Dress, Embroidery, Flowers, Gold Jewelry, Musical Instruments, Portraits, Shawls, Tambourine
ID: WH127
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. White's Celebrated Cough Drops [from verso]
Description: Trade card advertising Dr. White's Cough Drops featuring a group of four people in a row boat rowing towards a sailboat. In the background is another sailboat and a cloudy sky. At the top of the card is a bunch of orange and pink flowers. The back lists the ailments the Cough Drops can cure.
Conditions Cured (LC): Cold (Disease), Cough, Hoarseness
Subjects (LC): Advertising—Medicine, Boats And Boating, Clouds, Flowers, Nature, Ocean, Sailboats, Water, Water Waves
ID: WH378
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title

Defense Against the Dark Arts

Description

Harry’s scar serves as a constant reminder that it is a dangerous world out there, with powerful wizards capable of great destruction. Familiarize yourself with these Defense-Against-the-Dark-Arts protections, and you’ll feel a little more confident about facing He-Who-Must-Not-Be-Named…or at least develop some strategies for making it through class unscathed.

Disclaimer: This exhibition is not licensed or endorsed by Warner Bros. or J.K. Rowling.

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring a bouquet of red flowers with greenery. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Biliary Tract—Diseases, Constipation, Depression, Headache, Indigestion, Inflammation, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Bouquets, Flowers, Nature
ID: WH323
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a young boy sitting on a pedestal, smiling largely. He is holding a bottle of Burdock Blood Bitters, and is dressed in an exuberant outfit with a white, fanned collar, a blue tunic with a yellow-and-red-striped sash, and pink socks with black boots. The back cautions against doing various activities while suffering from various ailments that Burdock Blood Bitters helps cure.
Conditions Cured (LC): Asthenia, Biliary Tract—Diseases, Constipation, Indigestion
Subjects (LC): Advertising—Medicine, Bottles, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH129
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Marée Montante, Au Secours!!
Description: Trade card featuring druggists John H. Sheehan & Co. featuring four figures playing on a shore. There are two boys and two girls. The boys seem to be helping the girls get to and from a large boulder without getting their clothes wet. There are sailboats in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Boats And Boating, Bows, Boys, Children, Children's Clothing, Girls, Marine Algae, Nature, Ocean, Ribbons, Rocks, Sailboats, Water
ID: WH211
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. J. H. Schenck & Son's Family Medicines
Description: Trade card advertising Schenck's Pulmonic Syrup, Schenck's Seaweed Tonic, and Schenck's Mandrake Pills featuring a bouquet of roses on a black background. Back lists the products the card is advertising.
Conditions Cured (LC): Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Bouquets, Flowers, Nature, Roses
ID: WH346
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring a bouquet of orange, red, and white flowers with greenery. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Biliary Tract—Diseases, Constipation, Depression, Headache, Indigestion, Inflammation, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Bouquets, Flowers, Nature, Roses
ID: WH322
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Malena is the best remedy on Earth [from verso]
Description: Back of trade card advertising Malena, a remedy for skin disorders and joint diseases. Text provides instructions on use for various ailments.
Manufacturer: Malena Co. (Warriors Mark (Pa.: Township))
Language: English
ID: WH300
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH388
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Bronx

Title

Divination

Description

Advanced wizards eager to answer the question “Where do you see yourself in ten years?” may enjoy reading up on the fundamentals of divination, devoted to strategies for forecasting the future. In case you’re wondering if J.K. Rowling’s centaurs had a monopoly on the art, early modern natural philosophers like Robert Fludd were very much engaged in questions related to astrology and how the planets governed human outcomes.

Disclaimer: This exhibition is not licensed or endorsed by Warner Bros. or J.K. Rowling.

Title: The House with the Blue Front: Babies' Pure Milk Stations
Description: A four-sided circular containing the reprinted text of the article, "The House With the Blue Front," published by the New York Times on Sunday, May 14, 1911. The article highlights and justifies the educational outreach program instituted by the New York Milk Committee as a facet of their fight against infant mortality. This program includes maternal education programs conducted both at milk stations and in the home by visiting nurses. Photographs illustrating these "consultation classes" accompany the text.
Subjects (LC): Milk depots, Infants, Mothers, Education
ID: mk1e016
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Perfumed with Austen's Forest Flower Cologne
Description: Trade card advertising Austen's Forest Flower Cologne featuring a clothed, barefooted, Cupid-esque figure carrying a basket of purple flowers. The back lists the unique properties of the Cologne.
Subjects (LC): Advertising, Angels, Bouquets, Bows, Cherubs, Clothing And Dress, Costume, Flowers, Folklore, Grasslands, Hats, Mythology, Nature, Necklaces
ID: WH222
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH282
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mrs. Winslow's Soothing Syrup
Description: Trade card printed on two sides advertising Mrs. Winslow's soothing syrup, a painkiller in syrup form for infants.
Subjects (LC): Interiors, Mothers and children
Language: English, French, German
ID: WH382
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

LIBRARY DIGITAL COLLECTIONS & EXHIBITS

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