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- Title
- Ayer's Sarsaparilla: the Discovery of America
- Description
- Trade card advertising Ayer's Sarsaparilla featuring five men aboard a sailboat passing a land mass on which there is a large sign that reads "Ayer's Sarsaparilla." Text on the bottom of the card reads "The Discovery of America." The men are in various stages of interacting with one another. From left to right, the first man is looking out at the sea; the second man is holding a book and looks like he is about to speak; the third man is kneeling on one knee and holding out a golden cross; the fourth man is speaking to the fifth man and gesturing toward the land mass; while the fifth man is kneeling with one knee on a pile of rope, his hands on the edge of the boat, and is listening to the fourth. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
- Conditions Cured (LC)
- Asthenia, Scrofula
- Subjects (LC)
- Advertising—Medicine, America, America—Discovery And Exploration, Boats And Boating, Clothing And Dress, Crosses—Cult, Hats, Holy Cross, Islands, Land Settlement, Men, Rope, Sailboats, Sailing Ships, Sea Life, Swords
- ID
- WH123
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- The Talking Well [from verso]
- Description
- Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young lady reclining on the edge of a water pail that is attached to a well's pulley system. Behind her is a stone wall over which a young man is peering. They are both in formal dress. There is a castle in the background. The back lists the ailments the advertised medicines can cure.
- Conditions Cured (LC)
- Asthma, Cold (Disease), Cough, Helminths, Indigestion, Throats—Diseases
- Subjects (LC)
- Advertising—Medicine, Castles, Clothing And Dress, Costume, Ethnic Costume, Feathers, Grasses, Hair Ornaments, Hats, Leaves, Men's Hats, Nature, Pails, Stone Walls, Trees, Wells
- ID
- WH287
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Seasonable Suggestions [from verso]
- Description
- Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a nymph-like woman standing on a large leaf sipping something out of a flower blossom. She is wearing a white, flowing dress and has long, curly hair with leaves in it. She is framed by foliage and flowers. The back lists the ailments the advertised medicines cure.
- Conditions Cured (LC)
- Asthma, Bronchitis, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
- Subjects (LC)
- Advertising—Medicine, Flowers, Hair Ornaments, Leaves, Nature, Plants, Portraits, Women
- ID
- WH285
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Friendship is constant in all other things, save in the office and affairs of love ...
- Description
- Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young girl leaning on a sign and a young boy who is seemingly courting her with a bunch of grapes. He is holding a blue box or book and is wearing an ornate hat with a long feather in it. She is wearing a flowing dress. Behind them is a tree with foliage. The back lists the ailments the advertised medicines cure.
- Conditions Cured (LC)
- Asthma, Bronchitis, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
- Subjects (LC)
- Advertising—Medicine, Children, Children's Hats, Costume, Feathers, Gifts, Hats, Leaves, Trees
- ID
- WH286
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Pond's Extract Co.
- Description
- Trade card advertising Pond's Extract featuring two autumnal-colored leaves. The back warns against counterfeits and lists the ailments Pond's Extract can cure.
- Conditions Cured (LC)
- Asthma, Bruises, Burns And Scalds, Catarrh, Diphtheria, Furuncle, Headache, Hemorrhage, Hoarseness, Inflammation, Neuralgia, Peptic Ulcer, Rheumatism, Sprains, Throat—Diseases, Toothache
- Subjects (LC)
- Advertising—Medicine, Leaves, Nature
- ID
- WH333
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Hood's Sarsaparilla Purifies the blood, creates an appetite, makes the weak strong, and builds up the system
- Description
- Trade card advertising Hood's Sarsaparilla featuring a cupid-like boy with small wings and a blue garment around his waist. He is marching while playing a golden horn and holding a yellow box of Hood's Sarsaparilla. The back lists the health benefits of blood purification, as well as the ingredients Hood's Sarsaparilla.
- Conditions Cured (LC)
- Asthenia, Body Fluids, Constipation, Furuncle, Headache, Indigestion, Salt Rheum, Scrofula, Syphilis
- Subjects (LC)
- Advertising—Medicine, Angels, Cherubs, Folklore, Musical Instruments, Mythology
- ID
- WH144
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Who Said Hood's Sarsaparilla?
- Description
- Trade card advertising Hood's Sarsaparilla featuring three babies in white frocks crawling towards the customer. A quote on the bottom reads "Who said Hood's Sarsaparilla?" The back explains the benefits and curative properties of Hood's Sarsaparilla.
- Conditions Cured (LC)
- Body Fluids, Headache, Salt Rheum, Scrofula
- Subjects (LC)
- Advertising—Medicine, Babies, Portraits
- ID
- WH151
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Hood's Sarsaparilla
- Description
- Trade card advertising Hood's Sarsaparilla featuring the face of a young woman bursting through a newspaper titled "Hood's Latest." She has rosy cheeks and short, curly hair. The back outlines Hood's Sarsaparilla's ingredients and curative properties. The back also contains quotes from satisfied customers.
- Conditions Cured (LC)
- Bad Breath, Biliary Tract—Diseases, Body Fluids, Catarrh, Headache, Indigestion, Rheumatism, Salt Rheum, Scrofula
- Subjects (LC)
- Advertising—Medicine, Newspaper Layout And Typography
- ID
- WH141
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- The Little Favorites: Ayer's Pills Sugar Coated
- Description
- Trade card advertising Ayer's Pills and Ayer's Sarsaparilla featuring eight children holding up a sign that reads: "'The Little Favorites' Ayer's Pills. Sugar Coated." Most are casually dressed save for the child farthest in the background on the right-hand side who is wearing a peach-colored headwrap of some sort. In front of her is a boy holding a white cat. There is a girl wearing a flowered wreath in her hair towards the front of the group. The girl next to her is holding a red item in her left hand. Behind the group are grasses and leaves. The back has a poem and describes the curative properties for the Ayer's products advertised.
- Subjects (LC)
- Advertising—Medicine, Animals, Bows, Cats, Children, Children's Hats, Clothing And Dress, Girls, Hair Ornaments, Hats, Leaves, Nature, Plants, Scarves, Water, Wreaths
- ID
- WH393
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Lydia E. Pinkham's Vegetable Compound
- Description
- Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a sailboat wreathed by flowers. There are two red figures on the sailboat, and the wreath of flowers includes blue, white, red, and purple blossoms. The back lists the benefits of the items advertised.
- Conditions Cured (LC)
- Asthenia, Backache, Body Fluids, Depression, Mental, Erysipelas, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Rheumatism, Salt Rheum, Scrofula, Tumors
- Subjects (LC)
- Advertising—Medicine, Boats And Boating, Flowers, Sailboats, Sailing Ships
- ID
- WH185
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Morse's Yellow Dock the Great Blood Purifier and Kidney Remedy
- Description
- Trade card advertising Morse's Yellow Dock featuring a kitten's head turned to the right. Around its neck is a blue bow with some red in it. The back has a dataset for countries around the world.
- Subjects (LC)
- Advertising—Medicine, Animals, Bows, Cats
- ID
- WH309
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Toll Gate No. 4 [from verso]
- Description
- Trade card advertising a book titled "The Sexual System and its Derangements" and the medicine Cutavaco featuring a landscape with various hidden images in it. The obvious things the picture presents are a man walking on a path with a dog; a bridge over water with a figure rowing a boat beneath it; a house at the entrance to the bridge with a figure leaning against its side; and a town on a mountain in the distance. The back praises the book being advertised and also lists the ailments Cutavaco can cure.
- Conditions Cured (LC)
- Acne, Bad Breath, Baldness, Bites And Stings, Catarrh, Cholera, Ear Infection, Eczema, Edema, Erythema, Helminths, Leucorrhea, Measles, Pediculosis, Poison Ivy, Ringworm, Salt Rheum, Scarlatina, Scars, Shingles (Disease), Smallpox, Throat—Diseases, Typhoid Fever, Urticaria
- Subjects (LC)
- Advertising—Medicine, Alligators, Animals, Birds, Bridges, Camels, Cows, Dogs, Flies, Geese, Goats, Horses, Housing, Insects, Monkeys, Nature, Peacocks, Rabbits, Rodents, Snails, Swans, Trails, Trees, Water
- ID
- WH252
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Ayer's Sarsaparilla
- Description
- Trade card advertising Ayer's Sarsaparilla featuring an image of a man in a dressing gown holding a bottle of Ayer's Sarsaparilla and reading a paper advertising the medicine. A woman wearing a bonnet and a dress with lace cuffs and collar reads over his shoulder and clasps his arm. The back explains the product's health benefits and has an image of an animal intertwined with the word "MIND."
- Conditions Cured (LC)
- Asthenia, Body Fluids, Catarrh, Eczema, Furuncle, Indigestion, Lymph Node, Rheumatism, Tuberculosis
- Subjects (LC)
- Advertising—Medicine, Bottles, Clothing And Dress, Lace And Lacemaking, Men, Men's Clothing, Sarsaparilla, Women, Women's Clothing, Women's Hats
- ID
- WH112
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Dr. Thomas' Eclectric Oil
- Description
- Trade card advertising Dr. Thomas' Eclectric Oil featuring a Russian flag. The flag is yellow and contains a symmetrical image of a brown eagle wearing a red crown and holding one scroll in its beak and one scroll in its talon. The back lists the times it takes Dr. Thomas' Eclectric Oil to cure various ailments.
- Conditions Cured (LC)
- Backache, Burns And Scalds, Cold (Disease), Cough, Croup, Deafness, Earache, Throat—Diseases, Toothache
- Subjects (LC)
- Advertising—Medicine, Flags, Russia
- ID
- WH181
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Lydia E. Pinkham's Vegetable Compound
- Description
- Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a coastal landscape of a house whose chimney is letting out smoke in the distance. A body of water is in the foreground, and there is a group of trees on the left-hand side. The image is framed by branches and pink and white blossoms. The back lists the benefits of the items advertised.
- Conditions Cured (LC)
- Asthenia, Backache, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
- Subjects (LC)
- Advertising—Medicine, Chimneys, Flowers, Nature, Smoke Plumes, Trees, Water, Water And Architecture
- ID
- WH186
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Cas-car-ria is worth its weight in gold [from verso]
- Description
- Trade card advertising Cas-car-ria featuring a young girl and a dog chasing devil-esque creatures, labeled as various ailments, into a body of water. The girl is wearing a bright pink dress and holds a switch in her hand. The dog is large and brown and white. The back quotes a piece by Izaak Walton.
- Conditions Cured (LC)
- Asthenia, Rheumatism
- Subjects (LC)
- Advertising—Medicine, Animals, Children, Cliffs, Demonology, Devil, Dogs, Folklore, Grasslands, Mythology, Staffs (Sticks, Canes, Etc.), Trees, Water
- ID
- WH245
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Ayer's Cathartic Pills, a safe, pleasant and reliable Family Medicine
- Description
- Trade card advertising Ayer's Cathartic Pills featuring seven cherubic, naked babies handling oversized pill boxes and such with the words Ayer's Pills on them. Some babies are wrapping the items, some are pasting labels onto them, and some are filling them with pills. The back has an image of a bottle with name of the manufacturer on it: J.C. Ayer and lists what ailments Ayer's Cathartic Pills cure.
- Conditions Cured (LC)
- Biliary Tract—Diseases, Constipation, Dizziness, Headache, Indigestion, Jaundice
- Subjects (LC)
- Advertising—Medicine, Babies
- ID
- WH122
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Brown's Iron Bitters
- Description
- Trade card advertising Brown's Iron Bitters featuring a woman peering out from behind a column with text that reads: "Brown's Iron Bitters." She is wearing a blue and white dress and a pink bonnet. Behind her is a tall, flowering bush. On the top left corner is an overlaid trade mark.
- Subjects (LC)
- Advertising—Medicine, Clothing And Dress, Flowers, Hats, Nature, Women's Hats
- ID
- WH236
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Greens August Flower. Boschee's German Syrup
- Description
- Trade card advertising Boschee's German Syrup and Green's August Flower featuring a landscape filled with men driving horse-drawn carriages; two bridges, one of which has a train going over it; and infrastructure in the background. The landscape is filled with rocks, fields, and trees. The back lists the ailments Boschee's German Syrup can cure.
- Conditions Cured (LC)
- Bronchitis, Cold (Disease), Indigestion, Pneumonia, Tuberculosis
- Subjects (LC)
- Advertising—Medicine, Animals, Bridges, Carriages And Carts, Horses, Nature, Railroad Trains, Rocks, Smoke Plumes, Trails, Trees
- ID
- WH229
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Brown's Iron Bitters the Best Tonic
- Description
- Trade card advertising Brown's Iron Bitters featuring a woman, described as Mrs Langtry, The Jersey Lily, sitting by a wooden wheel holding a wooden bucket. She is surrounded by a bed of hay. She is wearing a pink, flowered dress with a white apron. She stares to the left. The back details how the Iron Bitters works to cure ailments.
- Conditions Cured (LC)
- Depression, Fever, Indigestion, Malaria, Neuralgia
- Subjects (LC)
- Advertising—Medicine, Clothing And Dress, Hay, Nature, Pails, Plants, Portraits, Trees, Women
- ID
- WH237
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards