Items

Title: Dr. Thomas' Eclectric Oil
Description: Trade card advertising Dr. Thomas' Eclectric Oil featuring an image of a woman in three-quarter profile facing left. She is wearing an elaborate hat. The title of the card is printed on her bodice. The back of the card lists the benefits of the Eclectric Oil as well as testimony from satisfied customers.
Conditions Cured (LC): Asthma, Backache, Bruises, Burns And Scalds, Catarrh, Cold (Disease), Cough, Diphtheria, Earache, Headache, Neuralgia, Rheumatism, Sprains, Toothache
Subjects (LC): Advertising—Medicine, Bows, Clothing And Dress, Costume, Gold Jewelry, Hair Ornaments, Lace And Lacemaking, Portraits, Ribbons, Women, Women's Hats
ID: WH182
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Wheat Bitters
Description: Trade card advertising Wheat Bitters featuring an exhausted-looking man in a shroud reclining in a chair reaching out his hand towards another man who is carrying an oversized bottle of Wheat Bitters towards him. The back explains how Wheat Bitters works and how it can cure various illnesses.
Conditions Cured (LC): Fever, Malaria
Subjects (LC): Advertising—Medicine, Bottles, Costume, Domestic Scenes
ID: WH195
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Cures Neuralgia, Diptheria, Rheumatism &c.
Description: Trade card advertising Sapanule featuring a scene reminiscent of classical Chinese art. On the right side is a traditionally-dressed man with walking sticks and wooden sandals. In the left, bottom corner is a traditional Chinese fan. Beyond the man's head is a tree with creepy branches and scarce leaves. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Eczema, Erysipelas, Neuralgia, Pneumonia, Rheumatism, Salt Rheum
Subjects (LC): Advertising—Medicine, China, Clothing And Dress—Chinese Influences, Clouds, Ethnic Costume, Fans, Grasslands, Nature, Trees
ID: WH345
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla: the Discovery of America
Description: Trade card advertising Ayer's Sarsaparilla featuring five men aboard a sailboat passing a land mass on which there is a large sign that reads "Ayer's Sarsaparilla." Text on the bottom of the card reads "The Discovery of America." The men are in various stages of interacting with one another. From left to right, the first man is looking out at the sea; the second man is holding a book and looks like he is about to speak; the third man is kneeling on one knee and holding out a golden cross; the fourth man is speaking to the fifth man and gesturing toward the land mass; while the fifth man is kneeling with one knee on a pile of rope, his hands on the edge of the boat, and is listening to the fourth. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Asthenia, Scrofula
Subjects (LC): Advertising—Medicine, America, America—Discovery And Exploration, Boats And Boating, Clothing And Dress, Crosses—Cult, Hats, Holy Cross, Islands, Land Settlement, Men, Rope, Sailboats, Sailing Ships, Sea Life, Swords
ID: WH123
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Talking Well [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young lady reclining on the edge of a water pail that is attached to a well's pulley system. Behind her is a stone wall over which a young man is peering. They are both in formal dress. There is a castle in the background. The back lists the ailments the advertised medicines can cure.
Conditions Cured (LC): Asthma, Cold (Disease), Cough, Helminths, Indigestion, Throats—Diseases
Subjects (LC): Advertising—Medicine, Castles, Clothing And Dress, Costume, Ethnic Costume, Feathers, Grasses, Hair Ornaments, Hats, Leaves, Men's Hats, Nature, Pails, Stone Walls, Trees, Wells
ID: WH287
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Friendship is constant in all other things, save in the office and affairs of love ...
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young girl leaning on a sign and a young boy who is seemingly courting her with a bunch of grapes. He is holding a blue box or book and is wearing an ornate hat with a long feather in it. She is wearing a flowing dress. Behind them is a tree with foliage. The back lists the ailments the advertised medicines cure.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Children, Children's Hats, Costume, Feathers, Gifts, Hats, Leaves, Trees
ID: WH286
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Le Petit Berger
Description: Trade card featuring druggists John H. Sheehan & Co. featuring five figures and a dog in a country landscape. There are sheep in a fenced-in field behind them, and one of the figures is standing and playing a horn. He holds a staff and has a bag on his back. There is a path in the field and a body of water and a town in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Animals, Baby Bonnets, Children, Children's Clothing, Clothing And Dress, Dogs, Grasslands, Hats, Hats, Nature, Scarves, Sheep, Staffs (Sticks, Canes, Etc.), Trails, Trees, Water, Wooden Fences
ID: WH213
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Pond's Extract Co.
Description: Trade card advertising Pond's Extract featuring two autumnal-colored leaves. The back warns against counterfeits and lists the ailments Pond's Extract can cure.
Conditions Cured (LC): Asthma, Bruises, Burns And Scalds, Catarrh, Diphtheria, Furuncle, Headache, Hemorrhage, Hoarseness, Inflammation, Neuralgia, Peptic Ulcer, Rheumatism, Sprains, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Leaves, Nature
ID: WH333
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hood's Sarsaparilla Purifies the blood, creates an appetite, makes the weak strong, and builds up the system
Description: Trade card advertising Hood's Sarsaparilla featuring a cupid-like boy with small wings and a blue garment around his waist. He is marching while playing a golden horn and holding a yellow box of Hood's Sarsaparilla. The back lists the health benefits of blood purification, as well as the ingredients Hood's Sarsaparilla.
Conditions Cured (LC): Asthenia, Body Fluids, Constipation, Furuncle, Headache, Indigestion, Salt Rheum, Scrofula, Syphilis
Subjects (LC): Advertising—Medicine, Angels, Cherubs, Folklore, Musical Instruments, Mythology
ID: WH144
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Who Said Hood's Sarsaparilla?
Description: Trade card advertising Hood's Sarsaparilla featuring three babies in white frocks crawling towards the customer. A quote on the bottom reads "Who said Hood's Sarsaparilla?" The back explains the benefits and curative properties of Hood's Sarsaparilla.
Conditions Cured (LC): Body Fluids, Headache, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Babies, Portraits
ID: WH151
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring a young girl holding hands with two boys on either side of her. The three figures are ice skating. In the lower, right corner is a dog who also seems to be ice skating. There is a leafless tree on the right of the card with a thermometer overlayed on top of it. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Neuralgia, Pneumonia, Rheumatism, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Children's Hats, Costume, Dogs, Dress And Clothing, Ice Skating, Thermometers, Trees, Winter
ID: WH199
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hood's Sarsaparilla
Description: Trade card advertising Hood's Sarsaparilla featuring the face of a young woman bursting through a newspaper titled "Hood's Latest." She has rosy cheeks and short, curly hair. The back outlines Hood's Sarsaparilla's ingredients and curative properties. The back also contains quotes from satisfied customers.
Conditions Cured (LC): Bad Breath, Biliary Tract—Diseases, Body Fluids, Catarrh, Headache, Indigestion, Rheumatism, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Newspaper Layout And Typography
ID: WH141
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Little Favorites: Ayer's Pills Sugar Coated
Description: Trade card advertising Ayer's Pills and Ayer's Sarsaparilla featuring eight children holding up a sign that reads: "'The Little Favorites' Ayer's Pills. Sugar Coated." Most are casually dressed save for the child farthest in the background on the right-hand side who is wearing a peach-colored headwrap of some sort. In front of her is a boy holding a white cat. There is a girl wearing a flowered wreath in her hair towards the front of the group. The girl next to her is holding a red item in her left hand. Behind the group are grasses and leaves. The back has a poem and describes the curative properties for the Ayer's products advertised.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats, Children, Children's Hats, Clothing And Dress, Girls, Hair Ornaments, Hats, Leaves, Nature, Plants, Scarves, Water, Wreaths
ID: WH393
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Morse's Yellow Dock the Great Blood Purifier and Kidney Remedy
Description: Trade card advertising Morse's Yellow Dock featuring a kitten's head turned to the right. Around its neck is a blue bow with some red in it. The back has a dataset for countries around the world.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats
ID: WH309
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hood's Sarsaparilla Purifies the Blood, Makes the Weak Strong, Creates an Appetite
Description: Trade card advertising Hood's Sarsaparilla featuring a young girl resting her chin in her hands on a pink-colored ledge with Hood's Sarsaparilla written on it. She is wearing a blue dress with white frills at the cuffs and a white garment on her head. She has a gold ring on the ring-finger of her right hand and short, dark-brown bangs. The back is an advertisement for a concert and variety program.
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Portraits
Language: English
ID: WH142
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla: 100 Doses One Dollar
Description: Trade card advertising Hood's Sarsaparilla featuring an image of a child surrounded by large dogs. The child wears a riding hat and an oversized red coat and carries a whip. "Take Hood's Sarsaparilla. 100 Doses One Dollar" is printed on the floor near the child's feet. The back has testimonial and text describing the composition of Hood's Sarsaparilla.
Conditions Cured (LC): Catarrh, Indigestion, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Costume, Dogs, Portraits
ID: WH146
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Toll Gate No. 4 [from verso]
Description: Trade card advertising a book titled "The Sexual System and its Derangements" and the medicine Cutavaco featuring a landscape with various hidden images in it. The obvious things the picture presents are a man walking on a path with a dog; a bridge over water with a figure rowing a boat beneath it; a house at the entrance to the bridge with a figure leaning against its side; and a town on a mountain in the distance. The back praises the book being advertised and also lists the ailments Cutavaco can cure.
Conditions Cured (LC): Acne, Bad Breath, Baldness, Bites And Stings, Catarrh, Cholera, Ear Infection, Eczema, Edema, Erythema, Helminths, Leucorrhea, Measles, Pediculosis, Poison Ivy, Ringworm, Salt Rheum, Scarlatina, Scars, Shingles (Disease), Smallpox, Throat—Diseases, Typhoid Fever, Urticaria
Subjects (LC): Advertising—Medicine, Alligators, Animals, Birds, Bridges, Camels, Cows, Dogs, Flies, Geese, Goats, Horses, Housing, Insects, Monkeys, Nature, Peacocks, Rabbits, Rodents, Snails, Swans, Trails, Trees, Water
ID: WH252
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla
Description: Trade card advertising Ayer's Sarsaparilla featuring an image of a man in a dressing gown holding a bottle of Ayer's Sarsaparilla and reading a paper advertising the medicine. A woman wearing a bonnet and a dress with lace cuffs and collar reads over his shoulder and clasps his arm. The back explains the product's health benefits and has an image of an animal intertwined with the word "MIND."
Conditions Cured (LC): Asthenia, Body Fluids, Catarrh, Eczema, Furuncle, Indigestion, Lymph Node, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Bottles, Clothing And Dress, Lace And Lacemaking, Men, Men's Clothing, Sarsaparilla, Women, Women's Clothing, Women's Hats
ID: WH112
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Thomas' Eclectric Oil
Description: Trade card advertising Dr. Thomas' Eclectric Oil featuring a Russian flag. The flag is yellow and contains a symmetrical image of a brown eagle wearing a red crown and holding one scroll in its beak and one scroll in its talon. The back lists the times it takes Dr. Thomas' Eclectric Oil to cure various ailments.
Conditions Cured (LC): Backache, Burns And Scalds, Cold (Disease), Cough, Croup, Deafness, Earache, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Flags, Russia
ID: WH181
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: What Came from the Newspaper Hat [from verso]
Description: Trade card advertising Hires' Cough Cure and Hires' Root Beer featuring a young girl wearing a hat made of newspaper. She is wearing gold bangles around her wrists and a white dress. The back is a short story about Hires' Root Beer.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Bracelets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Gold Jewelry, Hats, Newspaper Layout And Typography, Portraits
ID: WH391
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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