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- Title
- Ayer's Sarsaparilla: the Discovery of America
- Description
- Trade card advertising Ayer's Sarsaparilla featuring five men aboard a sailboat passing a land mass on which there is a large sign that reads "Ayer's Sarsaparilla." Text on the bottom of the card reads "The Discovery of America." The men are in various stages of interacting with one another. From left to right, the first man is looking out at the sea; the second man is holding a book and looks like he is about to speak; the third man is kneeling on one knee and holding out a golden cross; the fourth man is speaking to the fifth man and gesturing toward the land mass; while the fifth man is kneeling with one knee on a pile of rope, his hands on the edge of the boat, and is listening to the fourth. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
- Conditions Cured (LC)
- Asthenia, Scrofula
- Subjects (LC)
- Advertising—Medicine, America, America—Discovery And Exploration, Boats And Boating, Clothing And Dress, Crosses—Cult, Hats, Holy Cross, Islands, Land Settlement, Men, Rope, Sailboats, Sailing Ships, Sea Life, Swords
- ID
- WH123
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- The Talking Well [from verso]
- Description
- Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young lady reclining on the edge of a water pail that is attached to a well's pulley system. Behind her is a stone wall over which a young man is peering. They are both in formal dress. There is a castle in the background. The back lists the ailments the advertised medicines can cure.
- Conditions Cured (LC)
- Asthma, Cold (Disease), Cough, Helminths, Indigestion, Throats—Diseases
- Subjects (LC)
- Advertising—Medicine, Castles, Clothing And Dress, Costume, Ethnic Costume, Feathers, Grasses, Hair Ornaments, Hats, Leaves, Men's Hats, Nature, Pails, Stone Walls, Trees, Wells
- ID
- WH287
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Friendship is constant in all other things, save in the office and affairs of love ...
- Description
- Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young girl leaning on a sign and a young boy who is seemingly courting her with a bunch of grapes. He is holding a blue box or book and is wearing an ornate hat with a long feather in it. She is wearing a flowing dress. Behind them is a tree with foliage. The back lists the ailments the advertised medicines cure.
- Conditions Cured (LC)
- Asthma, Bronchitis, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
- Subjects (LC)
- Advertising—Medicine, Children, Children's Hats, Costume, Feathers, Gifts, Hats, Leaves, Trees
- ID
- WH286
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Le Petit Berger
- Description
- Trade card featuring druggists John H. Sheehan & Co. featuring five figures and a dog in a country landscape. There are sheep in a fenced-in field behind them, and one of the figures is standing and playing a horn. He holds a staff and has a bag on his back. There is a path in the field and a body of water and a town in the background. The back lists the company advertised and its address.
- Subjects (LC)
- Advertising, Animals, Baby Bonnets, Children, Children's Clothing, Clothing And Dress, Dogs, Grasslands, Hats, Hats, Nature, Scarves, Sheep, Staffs (Sticks, Canes, Etc.), Trails, Trees, Water, Wooden Fences
- ID
- WH213
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- The Little Favorites: Ayer's Pills Sugar Coated
- Description
- Trade card advertising Ayer's Pills and Ayer's Sarsaparilla featuring eight children holding up a sign that reads: "'The Little Favorites' Ayer's Pills. Sugar Coated." Most are casually dressed save for the child farthest in the background on the right-hand side who is wearing a peach-colored headwrap of some sort. In front of her is a boy holding a white cat. There is a girl wearing a flowered wreath in her hair towards the front of the group. The girl next to her is holding a red item in her left hand. Behind the group are grasses and leaves. The back has a poem and describes the curative properties for the Ayer's products advertised.
- Subjects (LC)
- Advertising—Medicine, Animals, Bows, Cats, Children, Children's Hats, Clothing And Dress, Girls, Hair Ornaments, Hats, Leaves, Nature, Plants, Scarves, Water, Wreaths
- ID
- WH393
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- What Came from the Newspaper Hat [from verso]
- Description
- Trade card advertising Hires' Cough Cure and Hires' Root Beer featuring a young girl wearing a hat made of newspaper. She is wearing gold bangles around her wrists and a white dress. The back is a short story about Hires' Root Beer.
- Conditions Cured (LC)
- Cold (Disease), Cough
- Subjects (LC)
- Advertising—Medicine, Bracelets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Gold Jewelry, Hats, Newspaper Layout And Typography, Portraits
- ID
- WH391
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Brown's Iron Bitters
- Description
- Trade card advertising Brown's Iron Bitters featuring a woman peering out from behind a column with text that reads: "Brown's Iron Bitters." She is wearing a blue and white dress and a pink bonnet. Behind her is a tall, flowering bush. On the top left corner is an overlaid trade mark.
- Subjects (LC)
- Advertising—Medicine, Clothing And Dress, Flowers, Hats, Nature, Women's Hats
- ID
- WH236
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
- Description
- Trade card advertising Horsford's Acid Phosphate featuring the face of a young girl in a red bonnet with medium-length, curly hair. She is wearing a lettered necklace whose beads read "Horsford's Acid Phosphate." The back lists the ailments Horsford's Acid Phospate cures.
- Conditions Cured (LC)
- Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
- Subjects (LC)
- Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Jewelry
- ID
- WH158
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
- Description
- Trade card advertising Horsford's Acid Phosphate featuring a young girl dancing in front of an elderly man who is seated on an armchair. He is playing an acordion. The back lists the ailments Horsford's Acid Phosphate can cure.
- Conditions Cured (LC)
- Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
- Subjects (LC)
- Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Costume, Dance, Dress And Clothing, Families, Hats, Musical Instruments, Old Age, Shoes
- ID
- WH157
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Burdock Blood Bitters: Louise Paullin
- Description
- Trade card advertising Burdock Blood Bitters featuring a portrait of a woman facing right. She is wearing a gown and long gloves. A sash on her chest reads: "Burdock Blood Bitters." She is holding a book. The back of the card has testimony of satisfied customers.
- Conditions Cured (LC)
- Indigestion
- Subjects (LC)
- Advertising—Medicine, Books And Reading, Clothing And Dress, Costume, Ethnic Costume, Flowers, Hats, Portraits, Women
- ID
- WH367
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Sapanule: Sold By All Druggists
- Description
- Trade card advertising Sapanule featuring a well-dressed couple walking in a park. There is a Cupid figure watching them from behind a pedestal with a vase of flowers on it about to shoot them with his bow. There is a dog by the couple's feet. The park is ornate and has a fountain and paved paths. The back lists the ailments Sapanule can cure.
- Conditions Cured (LC)
- Backache, Bruises, Bunion, Burns And Scalds, Catarrh, Chilblains, Fatigue, Furuncle, Hemorrhoids, Neuralgia, Rheumatism, Sprains, Wounds And Injuries
- Subjects (LC)
- Advertising—Medicine, Animals, Costume, Dogs, Dress And Clothing, Eros (Greek Deity), Ethnic Costume, Flower Vases, Flowers, Folklore, Fountains, Garden Walks, Grasslands, Hats, Men's Clothing, Men's Hats, Men's Hats, Mythology, Nature, Parks, Pedestals, Trees, Water And Architecture, Women's Clothing
- ID
- WH344
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Parker's Tonic: the Great Health and Strength Restorer
- Description
- Trade card advertising Parker's Tonic, Parker's Hair Balsam, and Floreston's Cologne featuring an elderly man sitting desolately in a chair on the left with a healthy, vibrant man dining on a luxurious meal on the right. The man on the right is seemingly pouring himself some Tonic while the man on the left is bemoaning his lack of appetite. The back lists the curative properties of the Tonic and Balsam and touts the beauty of the Cologne.
- Conditions Cured (LC)
- Asthma, Body Fluids, Bronchitis, Cold (Disease), Cough, Dandruff, Diarrhea, Dysentery, Indigestion, Itching, Malaria, Neuralgia, Rheumatism, Tuberculosis
- Subjects (LC)
- Advertising—Medicine, Bottles, Clothing And Dress, Dinners And Dining, Hats, Old Age, Suppers, Tableware
- ID
- WH179
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Dr. Seth Arnold's Balsam
- Description
- Trade card advertising Dr. Seth Arnold's Balsam featuring two elderly women sitting at a table upon which is a bottle of the Balsam and a drinking glass. They are both in shawls and bonnets. At the feet of the lady on the left is a grey cat. Behind them is a standing clock, a dresser, and a blue door. The back lists the ailments the Balsam can cure.
- Conditions Cured (LC)
- Cholera, Deciduous Teeth—Eruption, Diarrhea, Diarrhea, Infantile, Dysentery
- Subjects (LC)
- Advertising—Medicine, Animals, Bottles, Bows, Cats, Clothing And Dress, Costume, Domestic Space, Drinking Glasses, Dwellings, Ethnic Costume, Hats, Women, Women's Hats
- ID
- WH390
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Sapanule: Sold By All Druggists
- Description
- Trade card advertising Sapanule featuring two couples crossing paths in a park. Both couples are formally dress and wearing hats, which the men of each couple are tipping to each other. Between them is a bench. In the distance is a carousel. In the farthest distance are mountains. The back lists the ailments Sapanule can cure.
- Conditions Cured (LC)
- Backache, Bruises, Bunion, Burns And Scalds, Catarrh, Chilblains, Fatigue, Furuncle, Hemorrhoids, Neuralgia, Rheumatism, Sprains, Wounds And Injuries
- Subjects (LC)
- Advertising—Medicine, Benches, Clothing And Dress, Costume, Ethnic Costume, Garden Walks, Grasslands, Hats, Men's Hats, Merry-Go-Round, Parks, Trees, Women's Hats
- ID
- WH343
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- This is all right, Hood's Sarsaparilla Can't Fool me twice
- Description
- Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
- Conditions Cured (LC)
- Headache, Indigestion
- Subjects (LC)
- Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
- ID
- WH389
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- A Free Sample Bottle of Warner's Safe Cure
- Description
- Trade card advertising Warner's Safe Cure featuring a photograph of a woman's face surrounded by white fabric, lace, and feathers. The back details how to get a free sample of Warner's Safe Cure and lists the ailments it cures.
- Conditions Cured (LC)
- Abscess, Acne, Asthma, Backache, Biliary Tract—Diseases, Bright's Disease, Catarrh, Constipation, Convulsions, Convulsions, Diabetes, Diarrhea, Dizziness, Edema, Fatigue, Food Poisoning, Gout, Headache, Impotence, Indigestion, Jaundice, Malaria, Neuralgia, Neurasthenia, Rheumatism, Sciatica, Tumors, Urinary Organs—Calculi, Vertigo
- Subjects (LC)
- Advertising—Medicine, Clothing And Dress, Feathers, Hats, Lace And Lacemaking, Portraits, Women, Women's Hats
- ID
- WH375
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Ager's Dry Hop Yeast Is the Best in Use
- Description
- Trade card advertising Ager's Dry Hop Yeast, featuring an image of a man in a dress jacket and top hat standing up from a park bench upon noticing that he has been sitting in wet paint. Picture is tinted blue.
- Subjects (LC)
- Benches, Hats, Men's Clothing, Parks, Yeast
- ID
- WH103
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Ager's Dry Hop Yeast Is the Best in Use
- Description
- Trade card advertising Ager's Dry Hop Yeast, featuring an image of a man in a dress jacket and top hat standing up from a park bench upon noticing that he has been sitting in wet paint. Picture is tinted red.
- Subjects (LC)
- Benches, Hats, Men's Clothing, Parks, Yeast
- ID
- WH104
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Ager's Dry Hop Yeast Is the Best in Use
- Description
- Trade card advertising Ager's Dry Hop Yeast, featuring an image of three figures: a boy, a woman, and a man in a top hat. They are in front of a high stone wall in the snow. The boy carries boots and the man carries an umbrella. The picture is tinted green.
- Subjects (LC)
- Boots, Boys, Boys' Clothing, Children, Clothing And Dress, Coats, Hats, Men, Men's Clothing, Snow, Stone Walls, Umbrellas, Winter, Women, Women's Clothing, Yeast
- ID
- WH105
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Ager's Dry Hop Yeast Is the Best in Use
- Description
- Trade card advertising Ager's Dry Hop Yeast, featuring an image of three figures: a boy, a woman, and a man in a top hat. They are in front of a high stone wall in the snow. The boy carries boots and the man carries an umbrella. The picture is tinted red.
- Subjects (LC)
- Boots, Boys, Boys' Clothing, Children, Clothing And Dress, Coats, Hats, Men, Men's Clothing, Snow, Stone Walls, Umbrellas, Winter, Women, Women's Clothing, Yeast
- ID
- WH106
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards