Items

Title: Ayer's Sarsaparilla
Description: Trade card advertising Ayer's Sarsaparilla featuring an image of a man in a dressing gown holding a bottle of Ayer's Sarsaparilla and reading a paper advertising the medicine. A woman wearing a bonnet and a dress with lace cuffs and collar reads over his shoulder and clasps his arm. The back explains the product's health benefits and has an image of an animal intertwined with the word "MIND."
Conditions Cured (LC): Asthenia, Body Fluids, Catarrh, Eczema, Furuncle, Indigestion, Lymph Node, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Bottles, Clothing And Dress, Lace And Lacemaking, Men, Men's Clothing, Sarsaparilla, Women, Women's Clothing, Women's Hats
ID: WH112
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla Gives Health and Sunny Hours
Description: Trade card advertising Ayer's Sarsaparilla featuringan image of a woman in an elegant pink gown standing in a sunny field and balancing a young child on her shoulder. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Lymph Node, Tuberculosis
Subjects (LC): Children, Children's Clothing, Clothing And Dress, Nature, Sarsaparilla, Toddlers, Women, Women's Clothing
ID: WH110
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla Purifies the Blood, Stimulates the Vital Functions, restores and preserves Health…
Description: Trade card advertising Ayer's Sarsaparilla featuring an image of two women in dresses around a table outdoors. The woman on the left is in a pink dress, sitting in a padded chair and resting her hand on a bottle on the table. The woman on the right wears a blue dress and hat and leans against a pillar with an urn of flowers on it. Two children play with a dog by their feet. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Acne, Erysipelas, Furuncle, Indigestion, Jaundice, Lymph Node, Neuralgia, Peptic Ulcer, Rheumatism, Ringworm, Tuberculosis, Tumors
Subjects (LC): Children, Children's Clothing, Clothing And Dress, Dogs, Flowers, Sarsaparilla, Women, Women's Clothing, Women's Hats
ID: WH113
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla: the Discovery of America
Description: Trade card advertising Ayer's Sarsaparilla featuring five men aboard a sailboat passing a land mass on which there is a large sign that reads "Ayer's Sarsaparilla." Text on the bottom of the card reads "The Discovery of America." The men are in various stages of interacting with one another. From left to right, the first man is looking out at the sea; the second man is holding a book and looks like he is about to speak; the third man is kneeling on one knee and holding out a golden cross; the fourth man is speaking to the fifth man and gesturing toward the land mass; while the fifth man is kneeling with one knee on a pile of rope, his hands on the edge of the boat, and is listening to the fourth. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Asthenia, Scrofula
Subjects (LC): Advertising—Medicine, America, America—Discovery And Exploration, Boats And Boating, Clothing And Dress, Crosses—Cult, Hats, Holy Cross, Islands, Land Settlement, Men, Rope, Sailboats, Sailing Ships, Sea Life, Swords
ID: WH123
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Boyd's Medicated Conserves [from verso]
Description: Trade card advertising Boyd's Medicated Conserves featuring a blank space where one might presumably write an address. It is surrounded by a pink flower that a bee is pollinating. The back details how to get more illuminated cards by purchasing Boyd's products.
Conditions Cured (LC): Biliary Tract—Diseases, Headache
Subjects (LC): Advertising—Medicine, Bees, Flowers, Insects, Roses
ID: WH233
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Boyd's Miniature Galvanic Battery, For the effectual cure of nearly all diseases [from verso]
Description: Trade card advertising Boyd's Miniature Galvanic Battery featuring a blank card where one might presumably write an address. Tucked into the card is a bouquet of small, blue-and-pink flowers with one, larger red flower. The back details how to get more illuminated cards by purchasing Boyd's products.
Subjects (LC): Advertising—Medicine, Bouquets, Flowers
ID: WH232
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Brown & Maybury, Druggists
Description: Trade card advertising Brown & Maybury Druggists featuring a vase with yellow roses and white lilies in it. The bottom, right corner of the card is missing.
Subjects (LC): Advertising, Flower Vases, Flowers, Lilies, Roses
ID: WH216
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Brown's Iron Bitters
Description: Trade card advertising Brown's Iron Bitters featuring a woman peering out from behind a column with text that reads: "Brown's Iron Bitters." She is wearing a blue and white dress and a pink bonnet. Behind her is a tall, flowering bush. On the top left corner is an overlaid trade mark.
Subjects (LC): Advertising—Medicine, Clothing And Dress, Flowers, Hats, Nature, Women's Hats
ID: WH236
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Brown's Iron Bitters the Best Tonic
Description: Trade card advertising Brown's Iron Bitters featuring a woman, described as Mrs Langtry, The Jersey Lily, sitting by a wooden wheel holding a wooden bucket. She is surrounded by a bed of hay. She is wearing a pink, flowered dress with a white apron. She stares to the left. The back details how the Iron Bitters works to cure ailments.
Conditions Cured (LC): Depression, Fever, Indigestion, Malaria, Neuralgia
Subjects (LC): Advertising—Medicine, Clothing And Dress, Hay, Nature, Pails, Plants, Portraits, Trees, Women
ID: WH237
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Brown's Iron Bitters the Best Tonic Cures Malaria, Dyspepsia & Female Infirmities
Description: Trade card advertising Brown's Iron Bitters featuring a framed portrait of a woman's head. The glass of the frame is broken, revealing the woman's nose and mouth. She has brown hair that is in an updo and is wearing a brown dress and gold, hooped earrings. The back describes the disease malaria and how the Iron Bitters can help cure it.
Conditions Cured (LC): Indigestion, Malaria
Subjects (LC): Advertising—Medicine, Bows, Earrings, Glass, Gold Jewelry, Hair Ornaments, Picture Frames And Framing, Portrait Frames, Portraits, Ribbons, Women
ID: WH238
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a portrait of a woman in elegant dress with a red, feathered hat that is adorned with a large B pin of sorts on which is written Burdock Blood Bitters. She is wearing gold jewelry, including a choker with a B on it. Her dress is blue with lilies on it, and she has a small rose pinned to the front of her dress. The back has testimony from satisfied users.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Croup, Hemorrhoids, Rheumatism
Subjects (LC): Advertising—Medicine, Clothing And Dress, Feathers, Flowers, Gold Jewelry, Portraits, Women's Hats
ID: WH241
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a portrait of an extravagantly-dressed woman with gold jewelry, flowers adorning her headdress and dress, and a tambourine. The back lists the benefits of taking Burdock Blood Bitters.
Conditions Cured (LC): Asthenia
Subjects (LC): Advertising—Medicine, Clothing And Dress, Embroidery, Flowers, Gold Jewelry, Musical Instruments, Portraits, Shawls, Tambourine
ID: WH127
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a young boy sitting on a pedestal, smiling largely. He is holding a bottle of Burdock Blood Bitters, and is dressed in an exuberant outfit with a white, fanned collar, a blue tunic with a yellow-and-red-striped sash, and pink socks with black boots. The back cautions against doing various activities while suffering from various ailments that Burdock Blood Bitters helps cure.
Conditions Cured (LC): Asthenia, Biliary Tract—Diseases, Constipation, Indigestion
Subjects (LC): Advertising—Medicine, Bottles, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH129
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a portrait of a woman in elegant dress with a red, feathered hat that is adorned with a large B pin of sorts on which is written Burdock Blood Bitters. She is wearing gold jewelry, including a choker with a B on it. Her dress is blue with lilies on it, and she has a small rose pinned to the front of her dress. The back has partially-obscured testimony from Burdock Blood Bitters users.
Conditions Cured (LC): Asthenia, Headache, Indigestion
Subjects (LC): Advertising—Medicine, Clothing And Dress, Feathers, Flowers, Gold Jewelry, Portraits, Women's Hats
ID: WH240
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a portrait of a woman in elegant dress with a red, feathered hat that is adorned with a large B pin of sorts on which is written Burdock Blood Bitters. She is wearing gold jewelry, including a choker with a B on it. Her dress is blue with lilies on it, and she has a small rose pinned to the front of her dress. The back lists the ailments Burdock Blood Bitters helps combat and testimony from Burdock Blood Bitters users.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Clothing And Dress, Feathers, Flowers, Gold Jewelry, Portraits, Women's Hats
ID: WH128
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Burdock Blood Bitters: Louise Paullin
Description: Trade card advertising Burdock Blood Bitters featuring a portrait of a woman facing right. She is wearing a gown and long gloves. A sash on her chest reads: "Burdock Blood Bitters." She is holding a book. The back of the card has testimony of satisfied customers.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Books And Reading, Clothing And Dress, Costume, Ethnic Costume, Flowers, Hats, Portraits, Women
ID: WH367
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Buy it, Try it, and be Happy! Morse's Dyspepsia Cure, Holliston, Mass.
Description: Trade card advertising Morse's Dyspepsia Cure featuring an image of a lighthouse and a sailing ship in choppy waters. Text at bottom reads "Eddy Stone Light House." The back lists ailments that Morse's Dyspepsia Cure helps.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Headache, Heartburn, Indigestion, Palpitation
Subjects (LC): Advertising—Medicine, Boats And Boating, Lighthouses, Sailboats, Sailing Ships, Water Waves
ID: WH177
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Cas-car-ria is made by a distinguished chemist [from verso]
Description: Trade card advertising Cas-car-ria featuring a young girl and a dog chasing devil-esque creatures, labeled as various ailments, into a body of water. The girl is wearing a bright pink dress and holds a switch in her hand. The dog is large and brown and white. The back quotes a piece by Lord Roscommon.
Conditions Cured (LC): Asthenia, Rheumatism
Subjects (LC): Advertising—Medicine, Animals, Children, Cliffs, Demonology, Devil, Dogs, Folklore, Grasslands, Mythology, Staffs (Sticks, Canes, Etc.), Trees, Water
ID: WH244
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Cas-car-ria is worth its weight in gold [from verso]
Description: Trade card advertising Cas-car-ria featuring a young girl and a dog chasing devil-esque creatures, labeled as various ailments, into a body of water. The girl is wearing a bright pink dress and holds a switch in her hand. The dog is large and brown and white. The back quotes a piece by Izaak Walton.
Conditions Cured (LC): Asthenia, Rheumatism
Subjects (LC): Advertising—Medicine, Animals, Children, Cliffs, Demonology, Devil, Dogs, Folklore, Grasslands, Mythology, Staffs (Sticks, Canes, Etc.), Trees, Water
ID: WH245
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Catarrh, Neuralgia & Headache No More! Cushman's Menthol Inhaler Cures Diseases of the Head Including Hay-Fever, Colds & Bronchitis
Description: Trade card advertising Cushman's Menthol Inhaler featuring a young woman smoking. She is wearing a feathered hat with long-sleeved shirt or dress with ruffled sleeves, a bodice, and a wrapped garment around her bosom and neck. The back explains what the inhaler is, its price, and has an illustration of a woman looking over her back, right shoulder at the buyer while she smokes. The card is tinted brown.
Conditions Cured (LC): Bronchitis, Catarrh, Cold (Disease), Hay Fever, Headache, Neuralgia
Subjects (LC): Advertising—Medicine, Clothing And Dress, Inhalers, Portraits, Women's Clothing, Women's Hats
ID: WH136
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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