Items

Title: Dr. Morse's Compound Syrup of Yellow Dock Root Regulating the Liver and Digestive Organs and Purifying the Blood
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a tree populated by various animals. At its base is a bull. There are two quadruped animals in its branches. An owl perches on the frame of the advertisement text. In the background is a body of water with birds flying over it.
Subjects (LC): Advertising—Medicine, Animals, Birds, Bulls, Nature, Owls, Trees, Water
ID: WH387F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Rich Holiday Goods: Frank C. Goodale, Druggist
Description: Trade card advertising druggist Frank C. Goodale featuring a goldfish in a bowl. The bowl is surrounded with foliage and blue flowers.
Subjects (LC): Aquarium Fishes, Advertising, Animals, Flowers, Goldfish, Leaves, Nature
ID: WH208
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: P. S. Brown & Co., Botanic Druggists
Description: Trade card advertising druggists P. S. Brown & Co. featuring a deer on the bank of a body of water. The deer is surrounded by different-colored ferns and blue flowers.
Subjects (LC): Advertising, Animals, Deer, Flowers, Nature, Trees, Water, Water Lilies
ID: WH205
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: L. C. Smith, Druggist, Rockville, Conn.
Description: Trade card advertising a druggist named L. C. Smith featuring a young boy leaning up against a tree reading, and a young girl standing behind him, touching his hair with a sprig of flowers. The two are in a grassy area with rocks and bushes.
Subjects (LC): Advertising, Books And Reading, Children, Children's Clothing, Clothing And Dress, Grasslands, Hats, Nature, Rocks, Scarves, Trees
ID: WH204
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a woman with a woven backpack filled with grapes, gold hooped earrings, a verdant dress, and a grape hook in her right hand. She is barefooted, and there is a snail by her left foot. She has a bunch of grapes in her left hand. Her sash reads: "BORDEAUX."
Subjects (LC): Advertising—Medicine, Animals, Baskets, Costume, Dress And Clothing, Earrings, Ethnic Costume, Gold Jewelry, Grapes, Grasslands, Hats, Leaves, Nature, Scarves, Snails, Wine, Women's Hats
ID: WH176
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Compound Syrup of Yellow Dock Root
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a bouquet of flowers with one rose and multiple lilies.
Conditions Cured (LC): Biliary Tract—Diseases, Body Fluids, Constipation, Headache, Hemorrhoids, Indigestion
Subjects (LC): Advertising—Medicine, Flowers, Nature
ID: WH171
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Colgate & Co.'s Extract Cashmere Bouquet for the Handkerchief
Description: Trade card advertising Extract Cashmere Bouquet featuring a bouquet of blue, yellow, and pink wildflowers against a cream background. The lettering of Extract Cashmere Bouquet is ornate and dark pink.
Subjects (LC): Advertising, Bouquets, Flowers, Nature
ID: WH133
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Colgate & Co.'s Extract Cashmere Bouquet for the Handkerchief
Description: Trade card advertising Extract Cashmere Bouquet featuring a bouquet of blue, yellow, and pink wildflowers against a cream background. The lettering of Extract Cashmere Bouquet is ornate and dark pink.
Subjects (LC): Advertising, Bouquets, Flowers, Nature
ID: WH132
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Jerseys [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Tonic Vermifuge featuring a young girl flanked by two milk cows. She is facing the audience and carrying a metal pail in her left hand. She is wearing a pink dress with white accents and a white bonnet. The cows are light brown, and all three figures are in a field with mountains and a sunset behind them. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Cows, Dairy Cattle—Feeding And Feeds, Dress And Clothing, Flowers, Forests And Forestry, Grasslands, Mountains, Nature, Pitchers, Sunset Phenomena, Trees, Women, Women's Hats
ID: WH284
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Jerseys [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Vermifuge, and Dr. Jayne's Tonic Vermifuge featuring a young girl flanked by two milk cows. She is facing the audience and carrying a metal pail in her left hand. She is wearing a pink dress with white accents and a white bonnet. The cows are light brown, and all three figures are in a field with mountains and a sunset behind them. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Cows, Dairy Cattle—Feeding And Feeds, Dress And Clothing, Flowers, Forests And Forestry, Grasslands, Mountains, Nature, Pitchers, Sunset Phenomena, Trees, Women, Women's Hats
ID: WH164
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Jerseys [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Tonic Vermifuge featuring a young girl flanked by two milk cows. She is facing the audience and carrying a metal pail in her left hand. She is wearing a pink dress with white accents and a white bonnet. The cows are light brown, and all three figures are in a field with mountains and a sunset behind them. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Cows, Dairy Cattle—Feeding And Feeds, Dress And Clothing, Flowers, Forests And Forestry, Grasslands, Mountains, Nature, Pitchers, Sunset Phenomena, Trees, Women, Women's Hats
ID: WH163
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title

Historae Rerum Naturalium, Liber Sextus, Qui agit Quadrupedibus, & Serpentibus

Description

The Dutch West India Company occupied northeastern Brazil from 1624 to 1654. In 1638, the physician Willem Piso and astronomer Georg Markgraf arrived as part of Johann Maurits’s research staff, tasked with promoting scientific studies in Brazil. This section of the Historia naturalis Brasiliae was written by Piso's colleague, the astronomer Georg Markgraf. Markgraf wrote the last eight sections of the Historia naturalis Brasiliae, of which this is the sixth. These sections as a whole were devoted to the medical uses of plants; to fish, birds, insects, quadrupeds and reptiles; and to full descriptions of geographic regions and their inhabitants. Markgraf also describes the appearance, habits, and environment of each animal depicted.

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