Items

Title: Pond's Extract Co.
Description: Trade card advertising Pond's Extract featuring two autumnal-colored leaves. The back warns against counterfeits and lists the ailments Pond's Extract can cure.
Conditions Cured (LC): Asthma, Bruises, Burns And Scalds, Catarrh, Diphtheria, Furuncle, Headache, Hemorrhage, Hoarseness, Inflammation, Neuralgia, Peptic Ulcer, Rheumatism, Sprains, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Leaves, Nature
ID: WH332
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Pond's Extract Co.
Description: Trade card advertising Pond's Extract featuring two autumnal-colored leaves. The back warns against counterfeits and lists the ailments Pond's Extract can cure.
Conditions Cured (LC): Asthma, Bruises, Burns And Scalds, Catarrh, Diphtheria, Furuncle, Headache, Hemorrhage, Hoarseness, Inflammation, Neuralgia, Peptic Ulcer, Rheumatism, Sprains, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Leaves, Nature
ID: WH333
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring a bouquet of red and purple flowers with green leaves. The back lists the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Biliary Tract—Diseases, Constipation, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Flowers, Leaves, Nature
ID: WH189
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring a bouquet of red-blue-and-white and purple flowers with greenery. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Biliary Tract—Diseases, Constipation, Depression, Headache, Indigestion, Inflammation, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Bouquets, Flowers, Nature
ID: WH324
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring a bouquet of red and purple flowers with green leaves. The back lists the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Flowers, Leaves, Nature
ID: WH190
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring a bouquet of orange, red, and white flowers with greenery. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Biliary Tract—Diseases, Constipation, Depression, Headache, Indigestion, Inflammation, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Bouquets, Flowers, Nature, Roses
ID: WH322
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Miniature representation of Hood's No. 3 Placque
Description: Trade card advertising Hood's Sarsaparilla featuring a circular image of a buck with large antlers. He is standing in a field with grass and wildflowers. There is a snow-capped mountain in the back. The back quotes testimony from satisfied customers.
Conditions Cured (LC): Asthenia, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Deer, Mountains, Nature
ID: WH149
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a square image of a sailboat in profile with a shadowed fleet behind it. The foregrounded boat has a red flag at the tip of its mast. The square image is framed by overlaid leaves and red, white, blue, and purple flowers. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Constipation, Depression, Headache, Indigestion, Inflammation, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Boats And Boating, Flowers, Nature, Ocean, Sailboats, Water
ID: WH327
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs, Colds Etc.
Description: Trade card advertising Piso's Cure featuring a woman pulling a red-headed boy over a wooden fence by the back neck of his shirt. His hat is falling off, and he is barefooted. She is blond and is wearing a small, brown hat. There are fruit trees on the woman's side of the fence. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Fruit Trees, Hats, Nature, Trees, Wooden Fences
ID: WH330
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs Colds Etc.
Description: Trade card advertising Piso's Cure featuring a scene of two men constructing or deconstructing a wooden dock on the Allegheny River. A red-wheeled wheelbarrow on the bank holds wooden planks. There is an island in river that has a red-and-white house. There are forested hills on the farther shorelines. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Carpenters, Carts And Carriages, Hats, Housing, Islands, Marshes, Nature, Trees, Water, Woodworkers
ID: WH329
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Perfumed with Austen's Forest Flower Cologne
Description: Trade card advertising Austen's Forest Flower Cologne featuring a clothed, barefooted, Cupid-esque figure carrying a basket of purple flowers. The back lists the unique properties of the Cologne.
Subjects (LC): Advertising, Angels, Bouquets, Bows, Cherubs, Clothing And Dress, Costume, Flowers, Folklore, Grasslands, Hats, Mythology, Nature, Necklaces
ID: WH222
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring an image of a fisherman in a wooden boat on a body of water. In the background there is a large house with a smoking chimney, a bridge, a mountain, and some greenery. The image is framed by sprigs of pink flowers. The back lists the benefits of the items advertised.
Conditions Cured (LC): Asthenia, Backache, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Bridges, Chimneys, Fishing, Flowers, Hats, Mountains, Nature, Smoke Plumes, Trees, Water, Water And Architecture
ID: WH187
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Perfumed with Austen's Forest Flower Cologne
Description: Trade card advertising Austen's Forest Flower Cologne featuring a suspended woman with a long wreath of leaves and flowers around her. She is in a blue-and-white dress with a red sash around her waist. The back lists the unique properties of the Cologne.
Subjects (LC): Advertising, Clothing, Clothing And Dress, Flowers, Hair Ornaments, Leaves, Nature, Women, Wreaths
ID: WH221
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: N'aie pas peur, petite soeur! Elle ne nous attrapera pas! ... Nos 20 gouttes de véritable Fer Bravais nous ont donné de la force et de bonnes jambes
Description: Trade card advertising Fer Bravais featuring two children running away from a horned goat. The three figures are in a grassy field, and there are two containers at the goat's feet. The image is framed with a forest motif that includes autumnal leaves, acorns, and a lizard. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Chlorosis, Fatigue, Influenza, Typhoid Fever
Subjects (LC): Acorns, Advertising—Medicine, Animals, Children, Children's Clothing, Clothing And Dress, Goats, Grasslands, Leaves, Lizards, Nature, Pails
ID: WH202
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a square image of a sailboat and a steamboat. There is a crescent moon in the sky to to the left. The square image is framed by overlaid reeds, grasses, and a white flower. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Constipation, Depression, Headache, Indigestion, Insomnia, Neurasthenia
Subjects (LC): Advertising—Medicine, Boats And Boating, Flowers, Nature, Ocean, Rocks, Sailboats, Steamboats, Water
ID: WH326
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a coastal landscape of a house whose chimney is letting out smoke in the distance. A body of water is in the foreground, and there is a group of trees on the left-hand side. The image is framed by branches and pink and white blossoms. The back lists the benefits of the items advertised.
Conditions Cured (LC): Asthenia, Backache, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Chimneys, Flowers, Nature, Smoke Plumes, Trees, Water, Water And Architecture
ID: WH186
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Rogers & Lyon, Dispensing Chemists [from verso]
Description: Trade card advertising chemists Rogers & Lyon featuring an image of two sailboats in a choppy sea. This image is on top of an ethereal scene of flowers and reeds. The back boasts of Rogers & Lyons's large seasonsal stock of drugs.
Subjects (LC): Advertising, Boats And Boating, Cliffs, Flowers, Grasses, Nature, Sailboats, Water, Water Waves
ID: WH215
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title

[Introduction]

Description

The Dutch West India Company occupied northeastern Brazil from 1624 to 1654. In 1638, the physician Willem Piso and astronomer Georg Markgraf arrived as part of Johann Maurits’ research staff, tasked with promoting scientific studies in Brazil. This is the Introduction to their collaborative illustrated folio volume, which spanned 12 books and was published in 1648. Rich in description of native life, the book contains 446 woodcuts illustrating local flora and fauna, and comprises the most important early documentation of zoology, botany and medicine in Brazil.

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