Items

Title: Colgate & Co.'s Extract Cashmere Bouquet for the Handkerchief
Description: Trade card advertising Extract Cashmere Bouquet featuring a bouquet of blue, yellow, and pink wildflowers against a cream background. The lettering of Extract Cashmere Bouquet is ornate and dark pink.
Subjects (LC): Advertising, Bouquets, Flowers, Nature
ID: WH132
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Colgate & Co.'s Extract Cashmere Bouquet for the Handkerchief
Description: Trade card advertising Extract Cashmere Bouquet featuring a bouquet of blue, yellow, and pink wildflowers against a cream background. The lettering of Extract Cashmere Bouquet is ornate and dark pink.
Subjects (LC): Advertising, Bouquets, Flowers, Nature
ID: WH133
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs, and all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an image of a girl in a dress using her hat to carry cherries and holding a sprig of cherries in her hand. She is in a field with hills and water in the distance. The back has an image of a hand pouring out a spoonful of medicine from a bottle and text urging people to treat various ailments with Ayer's Cherry Pectoral.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Clothing And Dress, Fruit, Girls, Nature, Women's Hats
ID: WH116
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: George G. Dort & Co., Druggists and Pharmacists
Description: Trade card advertising druggists and pharmacists George G. Dort & Co. featuring two kittens who are surrounded by grasses.
Subjects (LC): Advertising, Animals, Cats, Flowers, Grasses, Nature
ID: WH218
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral, for the cure of Coughs, Colds, Asthma, Croup, Bronchitis, Whooping-Cough, and Consumption
Description: Trade card advertising Ayer's Cherry Pectoral featuring an image of a young girl standing under a cherry tree looking at two birds in the tree. A house and hills are visible in the distance and there are flowers in the foreground. The back has an image of a hand pouring out a spoonful of medicine from a bottle and text listing the benefits of Ayer's Cherry Pectoral.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Croup, Tuberculosis, Whooping Cough
Subjects (LC): Birds, Children, Children's Clothing, Clothing And Dress, Flowers, Hats, Nature
ID: WH114
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: P. S. Brown & Co., Botanic Druggists
Description: Trade card advertising druggists P. S. Brown & Co. featuring a deer on the bank of a body of water. The deer is surrounded by different-colored ferns and blue flowers.
Subjects (LC): Advertising, Animals, Deer, Flowers, Nature, Trees, Water, Water Lilies
ID: WH205
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: George G. Dort & Co., Druggists and Pharmacists
Description: Trade card advertising druggists and pharmacists George G. Dort & Co. featuring two kittens and a fly. The kittens are surrounded by grasses.
Subjects (LC): Advertising, Animals, Cats, Flies, Flowers, Grasses, Insects, Nature
ID: WH207
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Rich Holiday Goods: Frank C. Goodale, Druggist
Description: Trade card advertising druggist Frank C. Goodale featuring a goldfish in a bowl. The bowl is surrounded with foliage and blue flowers.
Subjects (LC): Aquarium Fishes, Advertising, Animals, Flowers, Goldfish, Leaves, Nature
ID: WH208
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: George G. Dort & Co., Druggists and Pharmacists
Description: Trade card advertising druggists and pharmacists George G. Dort & Co. featuring two kittens and a fly. The kittens are surrounded by grasses.
Subjects (LC): Advertising, Animals, Cats, Flies, Flowers, Grasses, Insects, Nature
ID: WH209
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla Gives Health and Sunny Hours
Description: Trade card advertising Ayer's Sarsaparilla featuringan image of a woman in an elegant pink gown standing in a sunny field and balancing a young child on her shoulder. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Lymph Node, Tuberculosis
Subjects (LC): Children, Children's Clothing, Clothing And Dress, Nature, Sarsaparilla, Toddlers, Women, Women's Clothing
ID: WH110
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Perfumed with Austen's Forest Flower Cologne
Description: Trade card advertising Austen's Forest Flower Cologne featuring a clothed, barefooted, Cupid-esque figure carrying a basket of purple flowers. The back lists the unique properties of the Cologne.
Subjects (LC): Advertising, Angels, Bouquets, Bows, Cherubs, Clothing And Dress, Costume, Flowers, Folklore, Grasslands, Hats, Mythology, Nature, Necklaces
ID: WH222
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Perfumed with Austen's Forest Flower Cologne
Description: Trade card advertising Austen's Forest Flower Cologne featuring a suspended woman with a long wreath of leaves and flowers around her. She is in a blue-and-white dress with a red sash around her waist. The back lists the unique properties of the Cologne.
Subjects (LC): Advertising, Clothing, Clothing And Dress, Flowers, Hair Ornaments, Leaves, Nature, Women, Wreaths
ID: WH221
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Rogers & Lyon, Dispensing Chemists [from verso]
Description: Trade card advertising chemists Rogers & Lyon featuring an image of two sailboats in a choppy sea. This image is on top of an ethereal scene of flowers and reeds. The back boasts of Rogers & Lyons's large seasonsal stock of drugs.
Subjects (LC): Advertising, Boats And Boating, Cliffs, Flowers, Grasses, Nature, Sailboats, Water, Water Waves
ID: WH215
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: L. C. Smith, Druggist, Rockville, Conn.
Description: Trade card advertising a druggist named L. C. Smith featuring a young boy leaning up against a tree reading, and a young girl standing behind him, touching his hair with a sprig of flowers. The two are in a grassy area with rocks and bushes.
Subjects (LC): Advertising, Books And Reading, Children, Children's Clothing, Clothing And Dress, Grasslands, Hats, Nature, Rocks, Scarves, Trees
ID: WH204
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title

[Introduction]

Description

The Dutch West India Company occupied northeastern Brazil from 1624 to 1654. In 1638, the physician Willem Piso and astronomer Georg Markgraf arrived as part of Johann Maurits’ research staff, tasked with promoting scientific studies in Brazil. This is the Introduction to their collaborative illustrated folio volume, which spanned 12 books and was published in 1648. Rich in description of native life, the book contains 446 woodcuts illustrating local flora and fauna, and comprises the most important early documentation of zoology, botany and medicine in Brazil.

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