Items

Title: Ayer's Hair Vigor for the Toilet: Restores Gray Hair to its Natural Vitality and Color
Description: Trade card advertising Ayer's Hair Vigor featuring five mermaids, four of whom arein the forefront in various stages of using Ayer's Hair Vigor. The fifth is swimming off to a ship that seems to be capsizing in the background. The back has an image of an Ayer's Hair Vigor bottle and two brushes. It also lists the ailments Ayer's Hair Vigor helps combat.
Conditions Cured (LC): Baldness, Dandruff
Subjects (LC): Advertising—Medicine, Boats And Boating, Bottles, Flowers, Hair, Hair—Care And Hygiene, Hairbrushes, Mermaids, Ocean, Ocean—Folklore, Ocean—Mythology, Plant-Water Relationships, Sailboats, Sailing Ships, Women
ID: WH125
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Vaseline Chesebrough Manfg Co.
Description: Trade card primarily advertising Pure Vaseline featuring a beach scene with two children playing in the foreground. They are both wearing yellow hats and playing in the sand with shovels and a single pail. Behind them stands a woman with a parasol. She is in formal dress, with an overcoat, ruffled skirt, and yellow bow on her hip. There are various people on the beach and in the ocean as well is what looks like a cruise ship in the far background. The back contains a poem titled The Elixir Vitae and lists prices for various vaseline products.
Conditions Cured (LC): Asthma, Burns And Scalds, Cold (Disease), Croup, Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, Beaches, Boats And Boating, Bows, Children, Children's Hats, Clothing And Dress, Crabs, Hats, Parasols, Ribbons, Sand Pails, Sand Toys, Shovels, Water, Water Waves, Women's Hats
ID: WH369
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH282
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH283
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla: the Discovery of America
Description: Trade card advertising Ayer's Sarsaparilla featuring five men aboard a sailboat passing a land mass on which there is a large sign that reads "Ayer's Sarsaparilla." Text on the bottom of the card reads "The Discovery of America." The men are in various stages of interacting with one another. From left to right, the first man is looking out at the sea; the second man is holding a book and looks like he is about to speak; the third man is kneeling on one knee and holding out a golden cross; the fourth man is speaking to the fifth man and gesturing toward the land mass; while the fifth man is kneeling with one knee on a pile of rope, his hands on the edge of the boat, and is listening to the fourth. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Asthenia, Scrofula
Subjects (LC): Advertising—Medicine, America, America—Discovery And Exploration, Boats And Boating, Clothing And Dress, Crosses—Cult, Hats, Holy Cross, Islands, Land Settlement, Men, Rope, Sailboats, Sailing Ships, Sea Life, Swords
ID: WH123
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Talking Well [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young lady reclining on the edge of a water pail that is attached to a well's pulley system. Behind her is a stone wall over which a young man is peering. They are both in formal dress. There is a castle in the background. The back lists the ailments the advertised medicines can cure.
Conditions Cured (LC): Asthma, Cold (Disease), Cough, Helminths, Indigestion, Throats—Diseases
Subjects (LC): Advertising—Medicine, Castles, Clothing And Dress, Costume, Ethnic Costume, Feathers, Grasses, Hair Ornaments, Hats, Leaves, Men's Hats, Nature, Pails, Stone Walls, Trees, Wells
ID: WH287
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Toll Gate No. 4 [from verso]
Description: Trade card advertising a book titled "The Sexual System and its Derangements" and the medicine Cutavaco featuring a landscape with various hidden images in it. The obvious things the picture presents are a man walking on a path with a dog; a bridge over water with a figure rowing a boat beneath it; a house at the entrance to the bridge with a figure leaning against its side; and a town on a mountain in the distance. The back praises the book being advertised and also lists the ailments Cutavaco can cure.
Conditions Cured (LC): Acne, Bad Breath, Baldness, Bites And Stings, Catarrh, Cholera, Ear Infection, Eczema, Edema, Erythema, Helminths, Leucorrhea, Measles, Pediculosis, Poison Ivy, Ringworm, Salt Rheum, Scarlatina, Scars, Shingles (Disease), Smallpox, Throat—Diseases, Typhoid Fever, Urticaria
Subjects (LC): Advertising—Medicine, Alligators, Animals, Birds, Bridges, Camels, Cows, Dogs, Flies, Geese, Goats, Horses, Housing, Insects, Monkeys, Nature, Peacocks, Rabbits, Rodents, Snails, Swans, Trails, Trees, Water
ID: WH252
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Au Régiment Spécifique Victorieux: La corvée de quartier
Description: Trade card advertising Victorieux featuring an image of five men in white uniforms cleaning the street. They are sweeping and shoveling horse refuse and carting it away in a wheelbarrow. Soldiers (including one playing a trumpet), a horse, and buildings are visible in the background. The back mentions the French army's use of the Victorieux.
Subjects (LC): Advertising—Medicine, Animals, Brooms And Brushes, Carts And Carriages, Hats, Housing, Men, Men's Hats, Musical Instruments, Refuse And Refuse Disposal, Shovels, Street Cleaning, Streets, Trees, Trumpet
ID: WH372
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Ague Cure Is Warranted to Cure All Malarial Disorders
Description: Trade card advertising Ayer's Ague Cure featuring a landscape image of a tropical place containing trees and foliage, a log cabin, two people and a heron-looking bird on the shore, and a person in a row boat. In the bottom right is a magnified view of an alligator or crocodile seemingly conversing with two frogs, one of which is holding a bottle and the other one of which is leaning on a box with the writing Ayer's Ague Cure on it. The back has an image of a bottle labeled Ayer's Ague Cure that is upright on a lilly pad with a frog standing on its back legs while touching the bottle with its front legs. The text lists the ailments Ayer's Ague Cure treats.
Conditions Cured (LC): Biliary Tract—Diseases, Fever, Malaria, Typhoid Fever
Subjects (LC): Acquatic Reptiles, Advertising—Medicine, Alligators, Amphibians, Animals—Caricatures And Cartoons, Aquatic Animals, Birds, Boats And Boating, Bog Animals, Bottles, Crocodiles, Frogs, Herons, Jungles, Log Cabins, Nature, Swamps, Trees
ID: WH124
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title

Publisher’s Prospectus & Order Form, Icones Anatomicae

Description

Andreas Vesalius’s De humani corporis Fabrica of 1543 is probably the most beautiful anatomical atlas produced in the 16th century, and Vesalius spared no expense in hiring extraordinary craftsmen to create the woodblocks. In 1932, Samuel Lambert began raising money for the publication of the Icones Anatomicae, an edition of all of the images from the two editions of the Fabrica (1543 and 1555) and some of Vesalius’s other publications. A search at the University of Munich turned up a box containing 227 of the blocks used in the production of the Fabrica and its companion publication from 1543, the Epitome. The University of Munich agreed to co-publish the volume with Academy. No expense was spared in the creation of the book; fine handmade paper with a special watermark was created especially for the volume, and photographic reproductions of the missing blocks were made and subtly marked in the descriptive tables. Four hundred copies were printed and sent to Academy. The title pages of both the 1543 and the 1555 editions of the Fabrica are included in the Tabulae, along with a number of the skeletons, muscle men and flayed men that are some of the Fabrica’s most iconic images.

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