Items

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH282
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Morning Prayer [from verso]
Description: Trade card advertising Dr. D. Jayne's Carminative Balsam, Dr.Jayne's Tonic Vermifuge, and Dr. Jayne's Sanative Pills featuring an elderly woman with a male toddler on her lap and a young girl standing by her right side. There is a cat playing with a shoe by her left foot. She seems to be in a sewing room of sorts, teaching the two children how to position their hands in prayer. The back features the curative properties of the items advertised.
Conditions Cured (LC): Cholera, Diarrhea, Dysentery, Fever, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Babies, Cats, Children, Children—Prayers And Devotions, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Families, Morning Prayer, Older People—Prayers And Devotion, Prayer, Scissors And Shears, Women's Hats
ID: WH162
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH283
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring three figures and a dog. In the forefront are two boys sword fighting. They both have shields and are dressed in formal clothing. At the left-most figure's feet is a dog running away from the fight. Behind the fighting duo is a girl with her back turned to the customer. She looks like she is crying. On the right-hand side of the card is a wreath of flowers, greens, grapes, berries, and grasses. To its left is a thermometer. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Inflammation, Neuralgia, Pneumonia, Rheumatism, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Children's Clothing, Children's Hats, Clothing, Costume, Dogs, Fruits, Hats, Leaves, Nature, Plants, Shields, Sword Play, Swords, Thermometers, Vegetables
ID: WH341
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla: the Discovery of America
Description: Trade card advertising Ayer's Sarsaparilla featuring five men aboard a sailboat passing a land mass on which there is a large sign that reads "Ayer's Sarsaparilla." Text on the bottom of the card reads "The Discovery of America." The men are in various stages of interacting with one another. From left to right, the first man is looking out at the sea; the second man is holding a book and looks like he is about to speak; the third man is kneeling on one knee and holding out a golden cross; the fourth man is speaking to the fifth man and gesturing toward the land mass; while the fifth man is kneeling with one knee on a pile of rope, his hands on the edge of the boat, and is listening to the fourth. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Asthenia, Scrofula
Subjects (LC): Advertising—Medicine, America, America—Discovery And Exploration, Boats And Boating, Clothing And Dress, Crosses—Cult, Hats, Holy Cross, Islands, Land Settlement, Men, Rope, Sailboats, Sailing Ships, Sea Life, Swords
ID: WH123
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Words of Comfort [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant and Dr. Jayne's Tonic Vermifuge featuring three women and one man sitting around a table. The man is reading a book and is in formal dress and wearing eyeglasses. The three women seem interested in and puzzled by what he is reading. There is a vase on the table, and the backdrop seems to resemble some sort of living room or study area. The back lists the benefits of the Expectorant and the Tonic Vermifuge.
Conditions Cured (LC): Bad Breath, Cold (Disease), Cough, Fever, Headache, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Books, Costume, Domestic Space, Dress And Clothing, Dwellings, Ethnic Costume, Eyeglasses, Families, Men, Men's Clothing, Women, Women's Clothing, Women's Hats
ID: WH160
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title

Publisher’s Prospectus & Order Form, Icones Anatomicae

Description

Andreas Vesalius’s De humani corporis Fabrica of 1543 is probably the most beautiful anatomical atlas produced in the 16th century, and Vesalius spared no expense in hiring extraordinary craftsmen to create the woodblocks. In 1932, Samuel Lambert began raising money for the publication of the Icones Anatomicae, an edition of all of the images from the two editions of the Fabrica (1543 and 1555) and some of Vesalius’s other publications. A search at the University of Munich turned up a box containing 227 of the blocks used in the production of the Fabrica and its companion publication from 1543, the Epitome. The University of Munich agreed to co-publish the volume with Academy. No expense was spared in the creation of the book; fine handmade paper with a special watermark was created especially for the volume, and photographic reproductions of the missing blocks were made and subtly marked in the descriptive tables. Four hundred copies were printed and sent to Academy. The title pages of both the 1543 and the 1555 editions of the Fabrica are included in the Tabulae, along with a number of the skeletons, muscle men and flayed men that are some of the Fabrica’s most iconic images.

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Subjects (LC)

Anatomy, Anatomy, Artistic, Anthropometry, Early works to 1800, Human figure in art, Medical illustration, Medicine, Muscles, Musculoskeletal system, Proportion (Anthropometry), Proportion (Art), Wood-engraving

Title: Queste sono le cose contenute in questo dignissimo Fasciculo di medicina vulgare :... [1509]
Description: The ninth edition of the Fasciculus, printed in Italian in Milan (all other editions featured here are Venetian). The edition was printed by Giovanni de Castellione at the expense of Giovanni de Legnano and his brothers. While both plates and texts are taken from the Venice, 1493 edition, the plates have been reversed and introduce a number of variations. The plate with the circle of urine glasses is colored to correspond to their textual descriptions.
Subjects (LC): Medicine-Early works to 1800, Human anatomy-Charts, diagrams, etc, Genitourinary organs-Early works to 1800, Generative organs-Early works to 1800, Plague-Early works to 1800

Title: Dr. Morses
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a woman with a woven backpack filled with grapes, gold hooped earrings, a verdant dress, and a grape hook in her right hand. She is barefooted, and there is a snail by her left foot. She has a bunch of grapes in her left hand. Her sash reads: "BORDEAUX."
Subjects (LC): Advertising—Medicine, Animals, Baskets, Costume, Dress And Clothing, Earrings, Ethnic Costume, Gold Jewelry, Grapes, Grasslands, Hats, Leaves, Nature, Scarves, Snails, Wine, Women's Hats
ID: WH176
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Naughty Puss!: Jayne's Tonic Vermifuge [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Tonic Vermifuge featuring a young girl inspecting a scratch her cat, to her left, seemingly just gave her. She is wearing a blue, frilled dress. There is a ball on the floor by her right foot, and she is surrounded by ornate home decorations, such as a rug, tablecloth, and vase on a table filled with pink flowers. She has a blue bow in her hair, and the cat has a yellow ribbon around its neck. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Croup, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Balls—Sporting Goods, Bouquets, Bows, Carpets, Cats, Children, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Flower Vases, Flowers, Infants—Wounds And Injuries, Ribbons, Rugs, Skin—Wounds And Injuries, Textile Fabrics
Language: English
ID: WH166
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Fasciculo de medicina : collectorio universalissimo chiamado Fasciculo de medicina, extracto dalla achademia...[1522]
Description: The Arrivabeni published two editions in 1522, one in Latin and the second in Italian. This edition, in Italian, is likely the second edition published that year by the printers.
Subjects (LC): Human anatomy-Early works to 1800, Human anatomy-Atlases-Early works to 1800, Genitourinary organs-Early works to 1800, Generative organs-Early works to 1800, Plague-Early works to 1800, Phlebotomy-Early works to 1800, Materia medica-Early works to 1800, Medicine-Early works to 1800

Title

[Introduction]

Description

The Dutch West India Company occupied northeastern Brazil from 1624 to 1654. In 1638, the physician Willem Piso and astronomer Georg Markgraf arrived as part of Johann Maurits’ research staff, tasked with promoting scientific studies in Brazil. This is the Introduction to their collaborative illustrated folio volume, which spanned 12 books and was published in 1648. Rich in description of native life, the book contains 446 woodcuts illustrating local flora and fauna, and comprises the most important early documentation of zoology, botany and medicine in Brazil.

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Subjects (LC)

Botanical illustration, Early works to 1800, Indians of Central America, Indigenous crops, Indigenous peoples—Ecology, Natural history—Brazil, Natural history illustration, Medical geography, Medicine, Zoological illustration, Zoology—Brazil, Zoology—Pre-Linnean works, Wood-engraving

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring an image of the Brooklyn Bridge over the East River with many boats sailing below it. One can see the shores of both Brooklyn and Manhattan. The back lists the benefits of the Vegetable Compound and the Liver Pills.
Conditions Cured (LC): Asthenia, Backache, Depression, Mental, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Boats And Boating, Bridges, Brooklyn (New York, N.Y.), Brooklyn Bridge (New York, N.Y.), East River (N.Y.), New York (N.Y.), Rivers, Sailboats, Sailing Ships, Waterfronts
ID: WH183
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ils barbotent dans l'eau toute la journée!...jamais de rhume, jamais de fatigue, depuis qu'ils prennent leurs 20 gouttes de véritable Fer Bravais
Description: Trade card advertising Fer Bravais featuring two formally-dressed children on a beach looking at a toy sailboat. By their feet are a pail, a crab, and a shovel. The image is framed by a myriad of aquatic and maritime items. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Chlorosis, Fatigue, Influenza, Typhoid Fever
Subjects (LC): Advertising—Medicine, Anchors, Animals, Beaches, Boats And Boating, Children, Children's Clothing, Children's Hats, Clothing And Dress, Coral Colonies, Costume, Crabs, Ethnic Costume, Lighthouses, Marine Algae, Nature, Ocean, Sailboats—Models, Sand Pails, Sand Toys, Shovels, Water
ID: WH201
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Naughty Puss!: Jayne's Tonic Vermifuge [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Tonic Vermifuge featuring a young girl inspecting a scratch her cat, to her left, seemingly just gave her. She is wearing a blue, frilled dress. There is a ball on the floor by her right foot, and she is surrounded by ornate home decorations, such as a rug, tablecloth, and vase on a table filled with pink flowers. She has a blue bow in her hair, and the cat has a yellow ribbon around its neck. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Croup, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Balls—Sporting Goods, Bouquets, Bows, Carpets, Cats, Children, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Flower Vases, Flowers, Infants—Wounds And Injuries, Ribbons, Rugs, Skin—Wounds And Injuries, Textile Fabrics
ID: WH165
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title

Historae Rerum Naturalium, Liber Sextus, Qui agit Quadrupedibus, & Serpentibus

Description

The Dutch West India Company occupied northeastern Brazil from 1624 to 1654. In 1638, the physician Willem Piso and astronomer Georg Markgraf arrived as part of Johann Maurits’s research staff, tasked with promoting scientific studies in Brazil. This section of the Historia naturalis Brasiliae was written by Piso's colleague, the astronomer Georg Markgraf. Markgraf wrote the last eight sections of the Historia naturalis Brasiliae, of which this is the sixth. These sections as a whole were devoted to the medical uses of plants; to fish, birds, insects, quadrupeds and reptiles; and to full descriptions of geographic regions and their inhabitants. Markgraf also describes the appearance, habits, and environment of each animal depicted.

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