Items

Title: A 6% Dividend Paid in 1912
Description: A single sheet folded leaflet stating that "8,643 children under 5 years of age" were saved in 1912 thanks to a 6 percent reduction in the infant mortality rate from 1911. This "6% dividend" was paid as a result of the increased availablity of clean milk provided by the New York Milk Committee. The inside provides a bar graph displaying the continously falling infant mortality rate from 1901 to 1905, and asks the reader to consider what the record for 1913 will be if this trend can be continued.
Subjects (LC): Infants, Mortality, Milk hygiene, Nutrition, Statistics
ID: mk1e003
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Accomplishments: January-July, 1912
Description: A four page brochure of New York Milk Committee progress reports detailing accomplishments achieved in the first six months of 1912. The brochure's cover is adorned with a photo montage of healthy infants, while the back extol's the Committee's work during its first year of activity.
Subjects (LC): Progress, Milk, Standardization, Education, Infants
ID: nk1e046
Collection: New York Milk Committee Ephemera Collection

Title: An Accomplishment (1911) and an Expectation (1912)
Description: This single folded sheet leaflet provides a summary of the New York Milk Committee's 1911 accomplishments and a prescription for future action in 1912. Among the triumphs touted are a reduction in infant mortality, the completion of a study of national milk standards, and the apportionment of a grant for the creation of 55 new Municipal Milk Stations. On the back, a reproduced still image from "Care of the Baby," a motion picture filmed for the New York Milk Committee by Thomas A. Edison, depicts mothers, infants, and nurses at a milk station.
Subjects (LC): Milk, Infants, Mortality, Milk depots, Milk hygiene, Food adulteration and inspection, Food contamination, Food spoilage, Food spoilage, Motion pictures
ID: mk1e002
Collection: New York Milk Committee Ephemera Collection

Title: Babies' Pure Milk Station
Description: Form 10,000 5-11, 8-11, a blank form printed in English for recording individualized milk formulas for infants receiving aid from the New York Milk Committee's Babies' Pure Milk Stations. Ingredients to be used include milk top; whole milk; lime water; milk sugar; boiled water; barley water; and oatmeal water. Space for the prescription of formula and for the establishment of a feeding schedule is also provided.
Subjects (LC): Milk, Infants, Bottle feeding
ID: mk1e017
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Babies' Pure Milk Station (Yiddish)
Description: A blank form printed in Yiddish for recording individualized milk formulas for infants receiving aid from the New York Milk Committee's Babies' Pure Milk Stations. Ingredients to be used include milk top; whole milk; lime water; milk sugar; boiled water; barley water; and oatmeal water. Space for the prescription of formula and for the establishment of a feeding schedule is also provided.
Subjects (LC): Milk, Food, Infants
ID: mk1e019
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Diet for Child from 12th to 18th Month
Description: New York Milk Committee information card describing the recommended diet for a child aged 12 to 18 months. The card provides alternative menus for the infant's first meal of the day, mid-morning snack, noon, afternoon, and evening meals, most of which call for, in part, the consumption of milk. Total milk intake over a twenty-four hour period is recommended to be between 1 and 1.25 quarts.
Subjects (LC): Infants, Nutrition, Food, Menus
ID: mk1e030
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Diet for Child from 18th to 24th Month
Description: New York Milk Committee information card describing the recommended diet for a child aged 18 to 24 months. The card provides alternative menus for the infant's breakfast, mid-morning snack, dinner, and supper, most of which call for, in part, the consumption of milk. Total milk intake over a twenty-four hour period is recommended to be 1.5 quarts.
Subjects (LC): Infants, Nutrition, Food, Menus
ID: mk1e031
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Dirt in Loose Milk Shops
Description: This postcard produced by the New York Milk Committe's Committee for the Reduction of Infant Mortality reprints a July 26, 1911 NY Evening Post article entitled, "Dirt in Loose-Milk Shops." The article recounts the findings of the Committee's investigations, in coordination with the New York City Department of Health, into the bacterial contamination of milk sold in bulk. On the postcard verso a photo of sickly baby fed on contaminated milk is contrasted with the photo of a healthy baby under the question,"Is It Worth the Difference?"
Subjects (LC): Milk, Food adulteration and inspection, Infants, Milk hygiene, Food contamination, Food spoilage
ID: mk1e013
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a toddler crawling on the floor towards a collie. Behind the two is a cat peeking through a door at them from another room. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Babies, Cats, Dogs, Domestic Space, Infants
ID: WH308
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Eligible Baby
Description: New York Milk Committee form L-9-11-11-5000, a blank card for recording details about a single infant and family to whom milk assistance was delivered. Of primary concern is the infant's milk and food consumption, source of the milk provided, and periodic updates on the infant's status.
Subjects (LC): Milk, Infants, Nutrition
ID: mk1e022
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Headache Cured. Dr. Mettaur's Headache Pills, a Certain Relief
Description: Trade card advertising Dr. Mettaur's Headache Pills featuring a baby sleeping in a basket and a dog sitting erect in a chair next to it. By the end of the basket are various dishes and a jug. There is a rag of some sort by the foot of the chair draped over these items. The back lists the ailments Dr. Mettaur's Headache Pills can cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Headache
Subjects (LC): Advertising—Medicine, Animals, Blankets, Chairs, Children, Dogs, Domestic Space, Infants, Pitchers, Sleep, Sleep Positions
ID: WH304
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: How Many Babies Did Die? (2)
Description: A double-sided postcard commending the efforts of Montclair, New Jersey to reduce the number of infants succumbing to diarrheal disease during the hot spell of July 1911. What the mortality rate could have been in other cities, had they followed Montclair's example, is explored. On the back, parents are urged to dress their children for comfort, not looks, during hot summer months.
Subjects (LC): Child rearing, Infants' clothing, Children's clothing, Infants, Mortality, Nutrition, Statistics, Milk, Milk, Milk hygiene
ID: mk1e014m002
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Information Card: Babies' Pure Milk and Health Stations
Description: An address list of milk stations, education centers and well-baby clinics run by the New York Milk Committee, organized by borough and district. These include Nathan Straus Pasteurized Milk Laboratories, the New York Diet Kitchen Association, and the Department of Health in Manhattan; the Children's Aid Society and Department of Health in Brooklyn; and the New York Diet Kitchen Association in the Bronx. Information describing the kind of milk (certified, pasteurized, sterilized etc.) available at each facility is also included.
Subjects (LC): Infants, Milk, Health facilities
ID: mk1e034
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Institutional Case
Description: New York Milk Committee form C. 6-1-11-2000, a blank form for recording details of an institutional case in which an infant is reciveiving milk assistance at a health care facility or through a foster home.
Subjects (LC): Milk, Infants, Food relief
ID: mk1e023
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Milk and Human Kindness
Description: This New York Milk Committee leaflet depicts a baby drinking milk from a bottle and advises parents to "keep baby well by keeping the milk clean, covered, and cold." The leaflet encourages the substitution of foods necessary for the war effort with dairy products. The back page includes portraits of 18 healthy babies and reminds parents that "The Nation That Has The Babies Has The Future...Save Them and Nourish Them Well." The front image was provided by the New York Evening Journal.
Subjects (LC): Milk, Infants, War--Economic aspects
ID: mk1e044m001
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Milk: Its Value to the Home, Its Care in the Home
Description: An eight-page pamphlet (a single sheet folded into eight pages) produced by the New York Milk Committee, emphasizing milk's importance as a "family food." Images of healthy children, cows in verdant fields, and milk surrounded by produce reinforce the central message of milk's vital role in maintaining and promoting children's health. Nutritional comparisons between milk and other foods are provided, as are instructions for the proper selection, storage, and use of milk. Members of the Milk Committee's Standing Committee on Milk Consumers are listed at the top of the last page.
Subjects (LC): Milk, Infants, Nutrition, Education, Child rearing
ID: mk1e043
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Milk: What Milk to Buy and How to Care for it in the Home
Description: Photographs of healthy, well-nourished infants and young children adorn this educational circular produced by the New York Milk Commitee. Aimed at parents and caretakers, the circular contains guidelines for the purchase, storage, and preparation of milk as part of a child's healthy diet.
Subjects (LC): Milk, Infants, Children, Nutrition, Bottle feeding
ID: mk1e042
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Naughty Puss!: Jayne's Tonic Vermifuge [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Tonic Vermifuge featuring a young girl inspecting a scratch her cat, to her left, seemingly just gave her. She is wearing a blue, frilled dress. There is a ball on the floor by her right foot, and she is surrounded by ornate home decorations, such as a rug, tablecloth, and vase on a table filled with pink flowers. She has a blue bow in her hair, and the cat has a yellow ribbon around its neck. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Croup, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Balls—Sporting Goods, Bouquets, Bows, Carpets, Cats, Children, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Flower Vases, Flowers, Infants—Wounds And Injuries, Ribbons, Rugs, Skin—Wounds And Injuries, Textile Fabrics
Language: English
ID: WH166
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Naughty Puss!: Jayne's Tonic Vermifuge [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Tonic Vermifuge featuring a young girl inspecting a scratch her cat, to her left, seemingly just gave her. She is wearing a blue, frilled dress. There is a ball on the floor by her right foot, and she is surrounded by ornate home decorations, such as a rug, tablecloth, and vase on a table filled with pink flowers. She has a blue bow in her hair, and the cat has a yellow ribbon around its neck. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Croup, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Balls—Sporting Goods, Bouquets, Bows, Carpets, Cats, Children, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Flower Vases, Flowers, Infants—Wounds And Injuries, Ribbons, Rugs, Skin—Wounds And Injuries, Textile Fabrics
ID: WH165
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a young child sitting on a red pillow in a high chair. On the high chair's tray is a puppy whose foot is bleeding. The child is repairing it.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Animals, Chairs, Children, Children's Clothing, Dogs, Infants, Puppies, Wound Healing, Wounds and Injuries
ID: WH359F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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