Items

Title: How Many Babies Did Die? (2)
Description: A double-sided postcard commending the efforts of Montclair, New Jersey to reduce the number of infants succumbing to diarrheal disease during the hot spell of July 1911. What the mortality rate could have been in other cities, had they followed Montclair's example, is explored. On the back, parents are urged to dress their children for comfort, not looks, during hot summer months.
Subjects (LC): Child rearing, Infants' clothing, Children's clothing, Infants, Mortality, Nutrition, Statistics, Milk, Milk, Milk hygiene
ID: mk1e014m002
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.
Description: Trade card advertising Horsford's Acid Phosphate featuring a young girl looking desolately out into the distance. She is wearing a white garment and a white bonnet with a dark pink bow. She is resting her chin on her crossed forearms. Below her arms is text that reads "Our Pet." To the left is a compendium of flowers. The back lists the ailments Horsford's Acid Phospate cures.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Bows, Children, Children's Clothing, Dress And Clothing, Flowers, Portraits, Ribbons
ID: WH156
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
Description: Trade card advertising Horsford's Acid Phosphate featuring the face of a young girl in a red bonnet with medium-length, curly hair. She is wearing a lettered necklace whose beads read "Horsford's Acid Phosphate." The back lists the ailments Horsford's Acid Phospate cures.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Jewelry
ID: WH158
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.
Description: Trade card advertising Horsford's Acid Phosphate featuring a young girl looking desolately out into the distance. She is wearing a white garment and a white bonnet with a dark pink bow. She is resting her chin on her crossed forearms. Below her arms is text that reads "Our Pet." To the left is a compendium of flowers. The back lists the ailments Horsford's Acid Phospate cures.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Bows, Children, Children's Clothing, Dress And Clothing, Flowers, Portraits, Ribbons
ID: WH155
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla to Purify Your Blood: 100 Doses $1.00
Description: Trade card advertising Hood's Sarsaparilla featuring five children at a show of some sort with a spotlight that shows the words "Take Hood's Sarsaparilla to Purify Your Blood 100 Doses $1.00." There is a girl in a blue dress with a white bonnet watching the spotlight while a boy climbs up the back of her chair. To her left is a boy in a dark blue shirt looking to the right. To her right is a girl in a red dress looking to the lower, left-hand corner. Finally, there is a toddler looking straight at the customer wearing a blue-and-red outfit eating a candy-cane and holding a treat. The back advertises a concert performance.
Conditions Cured (LC): Catarrh, Headache, Indigestion, Rheumatism, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Baby Bonnets, Candy Canes, Children, Children's Clothing, Dress And Clothing, Snack Foods
ID: WH150
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy filling up a pail of water on his lap. He is wearing casual clothing and a hat. Water is splashing out of the pail, and he seems to be holding a stick or ladle that is resting within the pail with his left hand.
Conditions Cured (LC): Body Fluids
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Pails
ID: WH174
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy riding a toy horse's saddle. He is wearing traditional horse-riding garb with a riding crop in his right hand.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Malaria
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Horses, Toys
ID: WH175
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ed. F. Brown, Druggist
Description: Trade card advertising druggist Ed. F. Brown featuring exotically-dressed figures in a townscape. Three are in the foregound: two are inspecting goods from the third, who is sitting on a straw mat trying to sell them fruits and vegetables. There is a castle in the background. The left-most, foregrounded figure is carrying a sword in his belt.
Subjects (LC): Advertising, Castles, Children, Children's Clothing, Children's Hats, Costume, Ethnic Costume, Fruits, Hats, Leaves, Swords
ID: WH206
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy in what looks like formal military attire drinking out of an oversized glass. The boy is wearing a hat with a feather in it and has a horn in his belt.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Children's Hats, Costume, Drinking Glasses, Feathers, Hats
ID: WH311
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a young child sitting on a red pillow in a high chair. On the high chair's tray is a puppy whose foot is bleeding. The child is repairing it.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Animals, Chairs, Children, Children's Clothing, Dogs, Infants, Puppies, Wound Healing, Wounds and Injuries
ID: WH359F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Marée Montante, Au Secours!!
Description: Trade card featuring druggists John H. Sheehan & Co. featuring four figures playing on a shore. There are two boys and two girls. The boys seem to be helping the girls get to and from a large boulder without getting their clothes wet. There are sailboats in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Boats And Boating, Bows, Boys, Children, Children's Clothing, Girls, Marine Algae, Nature, Ocean, Ribbons, Rocks, Sailboats, Water
ID: WH211
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: What Came from the Newspaper Hat [from verso]
Description: Trade card advertising Hires' Cough Cure and Hires' Root Beer featuring a young girl wearing a hat made of newspaper. She is wearing gold bangles around her wrists and a white dress. The back is a short story about Hires' Root Beer.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Bracelets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Gold Jewelry, Hats, Newspaper Layout And Typography, Portraits
ID: WH391
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
Description: Trade card advertising Horsford's Acid Phosphate featuring a young girl dancing in front of an elderly man who is seated on an armchair. He is playing an acordion. The back lists the ailments Horsford's Acid Phosphate can cure.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Costume, Dance, Dress And Clothing, Families, Hats, Musical Instruments, Old Age, Shoes
ID: WH157
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Gigue: Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a boy in nautical dress facing the customer. His blue hat has a red feather in it and reads: "Normond." He seems to be standing on a dock. Behind him are an anchor and capsized sailboat.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Anchors, Boats And Boating, Boys, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Hats, Ocean, Sailboats, Sea Life
ID: WH360F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Gigue: Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a boy in nautical dress facing the customer. His blue hat has a red feather in it and reads: "Normond." He seems to be standing on a dock. Behind him are an anchor and capsized sailboat.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Anchors, Boats And Boating, Boys, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Hats, Ocean, Sailboats, Sea Life
ID: WH361F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cathartic Pills: the Country Doctor
Description: Trade card advertising Ayer's Cathartic Pills featuring an African-American man sitting with a little girl on his knee and a little boy sitting on the ground by his feet. The man is in formal attire, including a hat and eyeglasses, and is holding a pill box with the word Ayer's on it in his left hand and a pill in his right hand. The little girl is in a red-and-white, polka-dot dress and is holding a leaflet titled Ayer's Pills. The boy is looking up at them and holds something in his right hand. At the man's feet and the boy's knees is an open medicine case filled with Ayer's products. The back has an image of a bottle with name of the manufacturer on it: J.C. Ayer and lists what ailments Ayer's Cathartic Pills cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Diarrhea, Dizziness, Dysentery, Edema, Gout, Headache, Heartburn, Hemorrhoids, Indigestion, Jaundice, Nausea, Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, African American Children, African American Men, African Americans, Children, Children's Clothing, Clothing And Dress, Eyeglasses, Families, Men's Clothing, Old Age
ID: WH120
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Les Veillées—La Soirée Musicale
Description: Trade card featuring druggist John H. Sheehan & Co. featuring five formally-dressed figures playing music in a well-furnished house. One girl is playing the piano while another figure plays a stringed instrument. There are flowers in blue vases atop the piano. The back lists the company advertised and its address.
Subjects (LC): Advertising, Bows, Children, Children's Clothing, Costume, Domestic Scenes, Ethnic Costume, Fans, Flower Vases, Flowers, Girls, Musical Instruments, Piano Ensembles, Ribbons, Rugs, Stringed Instruments
ID: WH210
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring three figures and a dog. Towards the left is a boy courting a girl with a flower. In his right hand is a discus-type object. Between them is a dog holding a flower in its mouth. Towards the right is a boy lying down reading a book. He is wearing glasses and a small hat with a decoration on top. On the far right side of the card is a wreath of flowers and leaves. To its left is a thermometer. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Inflammation, Neuralgia, Pneumonia, Rheumatism, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Books And Reading, Children, Children's Clothing, Children's Hats, Costume, Dogs, Dress And Clothing, Eyeglasses, Flowers, Flying Discs (Game), Hats, Thermometers
ID: WH340
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Morning Prayer [from verso]
Description: Trade card advertising Dr. D. Jayne's Carminative Balsam, Dr.Jayne's Tonic Vermifuge, and Dr. Jayne's Sanative Pills featuring an elderly woman with a male toddler on her lap and a young girl standing by her right side. There is a cat playing with a shoe by her left foot. She seems to be in a sewing room of sorts, teaching the two children how to position their hands in prayer. The back features the curative properties of the items advertised.
Conditions Cured (LC): Cholera, Diarrhea, Dysentery, Fever, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Babies, Cats, Children, Children—Prayers And Devotions, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Families, Morning Prayer, Older People—Prayers And Devotion, Prayer, Scissors And Shears, Women's Hats
ID: WH162
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring three figures and a dog. In the forefront are two boys sword fighting. They both have shields and are dressed in formal clothing. At the left-most figure's feet is a dog running away from the fight. Behind the fighting duo is a girl with her back turned to the customer. She looks like she is crying. On the right-hand side of the card is a wreath of flowers, greens, grapes, berries, and grasses. To its left is a thermometer. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Inflammation, Neuralgia, Pneumonia, Rheumatism, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Children's Clothing, Children's Hats, Clothing, Costume, Dogs, Fruits, Hats, Leaves, Nature, Plants, Shields, Sword Play, Swords, Thermometers, Vegetables
ID: WH341
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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