Items

Title: August Flower for Dyspepsia and Liver Complaint
Description: Trade card advertising Boschee's German Syrup and Green's August Flower featuring a young girl on a swing in a field of flowers by a body of water. She is wearing a brown dress with white accents on the cuffs and skirt. She has a light-blue sash around her waist and is wearing a blue hat. The back has an 1883 calendar and summarizes the history of Boschee's German Syrup.
Conditions Cured (LC): Bronchitis, Cold (Disease), Indigestion, Pneumonia, Tuberculosis
Subjects (LC): Advertising—Medicine, Bows, Children, Children's Clothing, Children's Hats, Clothing And Dress, Flowers, Grasses, Grasslands, Hats, Nature, Swings, Trees, Water
ID: WH228
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cathartic Pills: the Country Doctor
Description: Trade card advertising Ayer's Cathartic Pills featuring an African-American man sitting with a little girl on his knee and a little boy sitting on the ground by his feet. The man is in formal attire, including a hat and eyeglasses, and is holding a pill box with the word Ayer's on it in his left hand and a pill in his right hand. The little girl is in a red-and-white, polka-dot dress and is holding a leaflet titled Ayer's Pills. The boy is looking up at them and holds something in his right hand. At the man's feet and the boy's knees is an open medicine case filled with Ayer's products. The back has an image of a bottle with name of the manufacturer on it: J.C. Ayer and lists what ailments Ayer's Cathartic Pills cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Diarrhea, Dizziness, Dysentery, Edema, Gout, Headache, Heartburn, Hemorrhoids, Indigestion, Jaundice, Nausea, Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, African American Children, African American Men, African Americans, Children, Children's Clothing, Clothing And Dress, Eyeglasses, Families, Men's Clothing, Old Age
ID: WH120
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left, is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH119
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left,is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH118
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral, for the cure of Coughs, Colds, Asthma, Croup, Bronchitis, Whooping-Cough, and Consumption
Description: Trade card advertising Ayer's Cherry Pectoral featuring an image of a young girl standing under a cherry tree looking at two birds in the tree. A house and hills are visible in the distance and there are flowers in the foreground. The back has an image of a hand pouring out a spoonful of medicine from a bottle and text listing the benefits of Ayer's Cherry Pectoral.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Croup, Tuberculosis, Whooping Cough
Subjects (LC): Birds, Children, Children's Clothing, Clothing And Dress, Flowers, Hats, Nature
ID: WH114
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla Gives Health and Sunny Hours
Description: Trade card advertising Ayer's Sarsaparilla featuringan image of a woman in an elegant pink gown standing in a sunny field and balancing a young child on her shoulder. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Lymph Node, Tuberculosis
Subjects (LC): Children, Children's Clothing, Clothing And Dress, Nature, Sarsaparilla, Toddlers, Women, Women's Clothing
ID: WH110
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla Purifies the Blood, Stimulates the Vital Functions, restores and preserves Health…
Description: Trade card advertising Ayer's Sarsaparilla featuring an image of two women in dresses around a table outdoors. The woman on the left is in a pink dress, sitting in a padded chair and resting her hand on a bottle on the table. The woman on the right wears a blue dress and hat and leans against a pillar with an urn of flowers on it. Two children play with a dog by their feet. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Acne, Erysipelas, Furuncle, Indigestion, Jaundice, Lymph Node, Neuralgia, Peptic Ulcer, Rheumatism, Ringworm, Tuberculosis, Tumors
Subjects (LC): Children, Children's Clothing, Clothing And Dress, Dogs, Flowers, Sarsaparilla, Women, Women's Clothing, Women's Hats
ID: WH113
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Compound Syrup of Yellow Dock Root the Blood Purifier Cures Constipation and Biliousness: The Great Kidney Remedy
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy peering into a jeweled, egg-shaped, over-sized box. His dress resembles a formal military officer's.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Costume, Dress And Clothing
ID: WH173
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a young girl sitting in a field with a dog. The girl is holding a snack in her right hand. The dog, on her left, is facing her. The girl is in a blue-and-white dress and is wearing a crown of blue flowers. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Clothing And Dress, Dogs, Flowers, Food, Grasses, Hair Ornaments, Nature, Wreaths
ID: WH306
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a young girl wrapping or unwrapping a rabbit from a cloth while a dog jumps on her from her left. She is in front of a brick wall and is wearing a dress and a blue hat. Her hair is in two pigtails. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Blankets, Children, Children's Clothing, Dogs, Rabbits
ID: WH307
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy in what looks like formal military attire drinking out of an oversized glass. The boy is wearing a hat with a feather in it and has a horn in his belt.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Children's Hats, Costume, Drinking Glasses, Feathers, Hats
ID: WH311
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy in formal dress presenting an oversized envelope with his head bowed.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Dress And Clothing, Letters, Necklaces
ID: WH172
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ed. F. Brown, Druggist
Description: Trade card advertising druggist Ed. F. Brown featuring exotically-dressed figures in a townscape. Three are in the foregound: two are inspecting goods from the third, who is sitting on a straw mat trying to sell them fruits and vegetables. There is a castle in the background. The left-most, foregrounded figure is carrying a sword in his belt.
Subjects (LC): Advertising, Castles, Children, Children's Clothing, Children's Hats, Costume, Ethnic Costume, Fruits, Hats, Leaves, Swords
ID: WH206
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: How Many Babies Did Die? (2)
Description: A double-sided postcard commending the efforts of Montclair, New Jersey to reduce the number of infants succumbing to diarrheal disease during the hot spell of July 1911. What the mortality rate could have been in other cities, had they followed Montclair's example, is explored. On the back, parents are urged to dress their children for comfort, not looks, during hot summer months.
Subjects (LC): Child rearing, Infants' clothing, Children's clothing, Infants, Mortality, Nutrition, Statistics, Milk, Milk, Milk hygiene
ID: mk1e014m002
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: I's All Right Now!: In Constant Use Since 1795
Description: Trade card advertising Dr. Isaac Thompson's Eye Water featuring two girls in a red armchair. The older of the two is holding a bottle of what seems to be Dr. Isaac Thompson's Eye Water in her right hand. Her left hand is around the shoulders of the younger girl who is holding a tissue. They are both in dresses and have brown-blond hair. The back describes the meritous reputation of the Eye Water.
Subjects (LC): Advertising—Medicine, Bottles, Chairs, Children, Children's Clothing, Clothing And Dress
ID: WH368
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ils barbotent dans l'eau toute la journée!...jamais de rhume, jamais de fatigue, depuis qu'ils prennent leurs 20 gouttes de véritable Fer Bravais
Description: Trade card advertising Fer Bravais featuring two formally-dressed children on a beach looking at a toy sailboat. By their feet are a pail, a crab, and a shovel. The image is framed by a myriad of aquatic and maritime items. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Chlorosis, Fatigue, Influenza, Typhoid Fever
Subjects (LC): Advertising—Medicine, Anchors, Animals, Beaches, Boats And Boating, Children, Children's Clothing, Children's Hats, Clothing And Dress, Coral Colonies, Costume, Crabs, Ethnic Costume, Lighthouses, Marine Algae, Nature, Ocean, Sailboats—Models, Sand Pails, Sand Toys, Shovels, Water
ID: WH201
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: L. C. Smith, Druggist, Rockville, Conn.
Description: Trade card advertising a druggist named L. C. Smith featuring a young boy leaning up against a tree reading, and a young girl standing behind him, touching his hair with a sprig of flowers. The two are in a grassy area with rocks and bushes.
Subjects (LC): Advertising, Books And Reading, Children, Children's Clothing, Clothing And Dress, Grasslands, Hats, Nature, Rocks, Scarves, Trees
ID: WH204
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Gardeuse d'Oies
Description: Trade card featuring druggists John H. Sheehan & Co. featuring five figures lounging on the shore of what looks like a river. Two boys with staffs are interacting with some geese. The others are in various stages of play or relaxation. There is a boat on the river and a large house on the far shore in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Animals, Boats And Boating, Children, Children's Clothing, Church Buildings, Clothing And Dress, Flowers, Geese, Grasslands, Hats, Hats, Nature, Scarves, Staffs (Sticks, Canes, Etc.), Trails, Trees, Water, Wooden Fences
ID: WH214
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Gigue: Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a boy in nautical dress facing the customer. His blue hat has a red feather in it and reads: "Normond." He seems to be standing on a dock. Behind him are an anchor and capsized sailboat.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Anchors, Boats And Boating, Boys, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Hats, Ocean, Sailboats, Sea Life
ID: WH360F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Gigue: Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a boy in nautical dress facing the customer. His blue hat has a red feather in it and reads: "Normond." He seems to be standing on a dock. Behind him are an anchor and capsized sailboat.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Anchors, Boats And Boating, Boys, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Hats, Ocean, Sailboats, Sea Life
ID: WH361F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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