Items

Title: I's All Right Now!: In Constant Use Since 1795
Description: Trade card advertising Dr. Isaac Thompson's Eye Water featuring two girls in a red armchair. The older of the two is holding a bottle of what seems to be Dr. Isaac Thompson's Eye Water in her right hand. Her left hand is around the shoulders of the younger girl who is holding a tissue. They are both in dresses and have brown-blond hair. The back describes the meritous reputation of the Eye Water.
Subjects (LC): Advertising—Medicine, Bottles, Chairs, Children, Children's Clothing, Clothing And Dress
ID: WH368
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a young girl wrapping or unwrapping a rabbit from a cloth while a dog jumps on her from her left. She is in front of a brick wall and is wearing a dress and a blue hat. Her hair is in two pigtails. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Blankets, Children, Children's Clothing, Dogs, Rabbits
ID: WH307
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Trix Breath Perfume
Description: Trade card advertising Trix Breath Perfume featuring an image of a young boy standing at the water's edge and pointing at a bullfrog. The boy is wearing overalls and a hat and carrying a fishing rod with bait.
Conditions Cured (LC): Bad Breath
Subjects (LC): Advertising, Bullfrog, Children, Children's Clothing, Fishing, Mountains, Perfume, Typha, Water
ID: WH193F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Trix Breath Perfume
Description: Trade card advertising Trix Breath Perfume featuring an image of the feet of a boy and a bullfrog protruding from a body of water. The boy's hat rests on the water in the foreground, and the movement of his fishing pole indicates he has just fallen into the water.
Conditions Cured (LC): Bad Breath
Subjects (LC): Advertising, Bullfrog, Children, Children's Clothing, Fishing, Mountains, Perfume, Typha, Water
ID: WH194F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left, is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH119
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left,is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH118
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Vegetine: The Great Blood Purifier
Description: Trade card advertising Vegetine featuring two young children and a basket of animals. Within the basket are a lobster, who is pinching the left-most child's clothing, and a duck or goose. The right-most child is liftng the top off of the basket that contains the animals. The back has testimony from a satisfied customer.
Subjects (LC): Advertising—Medicine, Animals, Baskets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Ducks, Hats, Lobsters
ID: WH371
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla Gives Health and Sunny Hours
Description: Trade card advertising Ayer's Sarsaparilla featuringan image of a woman in an elegant pink gown standing in a sunny field and balancing a young child on her shoulder. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Lymph Node, Tuberculosis
Subjects (LC): Children, Children's Clothing, Clothing And Dress, Nature, Sarsaparilla, Toddlers, Women, Women's Clothing
ID: WH110
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: N'aie pas peur, petite soeur! Elle ne nous attrapera pas! ... Nos 20 gouttes de véritable Fer Bravais nous ont donné de la force et de bonnes jambes
Description: Trade card advertising Fer Bravais featuring two children running away from a horned goat. The three figures are in a grassy field, and there are two containers at the goat's feet. The image is framed with a forest motif that includes autumnal leaves, acorns, and a lizard. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Chlorosis, Fatigue, Influenza, Typhoid Fever
Subjects (LC): Acorns, Advertising—Medicine, Animals, Children, Children's Clothing, Clothing And Dress, Goats, Grasslands, Leaves, Lizards, Nature, Pails
ID: WH202
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: How Many Babies Did Die? (2)
Description: A double-sided postcard commending the efforts of Montclair, New Jersey to reduce the number of infants succumbing to diarrheal disease during the hot spell of July 1911. What the mortality rate could have been in other cities, had they followed Montclair's example, is explored. On the back, parents are urged to dress their children for comfort, not looks, during hot summer months.
Subjects (LC): Child rearing, Infants' clothing, Children's clothing, Infants, Mortality, Nutrition, Statistics, Milk, Milk, Milk hygiene
ID: mk1e014m002
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
Description: Trade card advertising Horsford's Acid Phosphate featuring the face of a young girl in a red bonnet with medium-length, curly hair. She is wearing a lettered necklace whose beads read "Horsford's Acid Phosphate." The back lists the ailments Horsford's Acid Phospate cures.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Jewelry
ID: WH158
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla to Purify Your Blood: 100 Doses $1.00
Description: Trade card advertising Hood's Sarsaparilla featuring five children at a show of some sort with a spotlight that shows the words "Take Hood's Sarsaparilla to Purify Your Blood 100 Doses $1.00." There is a girl in a blue dress with a white bonnet watching the spotlight while a boy climbs up the back of her chair. To her left is a boy in a dark blue shirt looking to the right. To her right is a girl in a red dress looking to the lower, left-hand corner. Finally, there is a toddler looking straight at the customer wearing a blue-and-red outfit eating a candy-cane and holding a treat. The back advertises a concert performance.
Conditions Cured (LC): Catarrh, Headache, Indigestion, Rheumatism, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Baby Bonnets, Candy Canes, Children, Children's Clothing, Dress And Clothing, Snack Foods
ID: WH150
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: L. C. Smith, Druggist, Rockville, Conn.
Description: Trade card advertising a druggist named L. C. Smith featuring a young boy leaning up against a tree reading, and a young girl standing behind him, touching his hair with a sprig of flowers. The two are in a grassy area with rocks and bushes.
Subjects (LC): Advertising, Books And Reading, Children, Children's Clothing, Clothing And Dress, Grasslands, Hats, Nature, Rocks, Scarves, Trees
ID: WH204
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ed. F. Brown, Druggist
Description: Trade card advertising druggist Ed. F. Brown featuring exotically-dressed figures in a townscape. Three are in the foregound: two are inspecting goods from the third, who is sitting on a straw mat trying to sell them fruits and vegetables. There is a castle in the background. The left-most, foregrounded figure is carrying a sword in his belt.
Subjects (LC): Advertising, Castles, Children, Children's Clothing, Children's Hats, Costume, Ethnic Costume, Fruits, Hats, Leaves, Swords
ID: WH206
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a young child sitting on a red pillow in a high chair. On the high chair's tray is a puppy whose foot is bleeding. The child is repairing it.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Animals, Chairs, Children, Children's Clothing, Dogs, Infants, Puppies, Wound Healing, Wounds and Injuries
ID: WH359F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring a young girl holding hands with two boys on either side of her. The three figures are ice skating. In the lower, right corner is a dog who also seems to be ice skating. There is a leafless tree on the right of the card with a thermometer overlayed on top of it. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Inflammation, Neuralgia, Pneumonia, Rheumatism, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Children's Hats, Costume, Dogs, Dress And Clothing, Ice Skating, Thermometers, Trees, Winter
ID: WH339
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Marée Montante, Au Secours!!
Description: Trade card featuring druggists John H. Sheehan & Co. featuring four figures playing on a shore. There are two boys and two girls. The boys seem to be helping the girls get to and from a large boulder without getting their clothes wet. There are sailboats in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Boats And Boating, Bows, Boys, Children, Children's Clothing, Girls, Marine Algae, Nature, Ocean, Ribbons, Rocks, Sailboats, Water
ID: WH211
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Little Red-Riding-Hood [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Sanative Pills featuring a young girl who is wearing a long, red cloak with a red bow at the top. She is facing the audience on the threshold of a door. Behind her is a snowy scene of pine trees, and to her right is a basket resting by her feet. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Biliary Tract—Diseases, Bronchitis, Cold (Disease), Cough, Croup, Headache, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Baskets, Bows, Children, Children's Clothing, Costume, Doorways, Dress And Clothing, Folklore, Forests And Forestry, Nature, Ribbons, Snow, Trees, Winter
ID: WH161
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring a young girl holding hands with two boys on either side of her. The three figures are ice skating. In the lower, right corner is a dog who also seems to be ice skating. There is a leafless tree on the right of the card with a thermometer overlayed on top of it. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Neuralgia, Pneumonia, Rheumatism, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Children's Hats, Costume, Dogs, Dress And Clothing, Ice Skating, Thermometers, Trees, Winter
ID: WH199
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
Description: Trade card advertising Horsford's Acid Phosphate featuring a young girl dancing in front of an elderly man who is seated on an armchair. He is playing an acordion. The back lists the ailments Horsford's Acid Phosphate can cure.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Costume, Dance, Dress And Clothing, Families, Hats, Musical Instruments, Old Age, Shoes
ID: WH157
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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