Items

Title: Ayer's Ague Cure Is Warranted to Cure All Malarial Disorders
Description: Trade card advertising Ayer's Ague Cure featuring a landscape image of a tropical place containing trees and foliage, a log cabin, two people and a heron-looking bird on the shore, and a person in a row boat. In the bottom right is a magnified view of an alligator or crocodile seemingly conversing with two frogs, one of which is holding a bottle and the other one of which is leaning on a box with the writing Ayer's Ague Cure on it. The back has an image of a bottle labeled Ayer's Ague Cure that is upright on a lilly pad with a frog standing on its back legs while touching the bottle with its front legs. The text lists the ailments Ayer's Ague Cure treats.
Conditions Cured (LC): Biliary Tract—Diseases, Fever, Malaria, Typhoid Fever
Subjects (LC): Acquatic Reptiles, Advertising—Medicine, Alligators, Amphibians, Animals—Caricatures And Cartoons, Aquatic Animals, Birds, Boats And Boating, Bog Animals, Bottles, Crocodiles, Frogs, Herons, Jungles, Log Cabins, Nature, Swamps, Trees
ID: WH124
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left, is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH119
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left,is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH118
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Hair Vigor for the Toilet: Restores Gray Hair to its Natural Vitality and Color
Description: Trade card advertising Ayer's Hair Vigor featuring five mermaids, four of whom arein the forefront in various stages of using Ayer's Hair Vigor. The fifth is swimming off to a ship that seems to be capsizing in the background. The back has an image of an Ayer's Hair Vigor bottle and two brushes. It also lists the ailments Ayer's Hair Vigor helps combat.
Conditions Cured (LC): Baldness, Dandruff
Subjects (LC): Advertising—Medicine, Boats And Boating, Bottles, Flowers, Hair, Hair—Care And Hygiene, Hairbrushes, Mermaids, Ocean, Ocean—Folklore, Ocean—Mythology, Plant-Water Relationships, Sailboats, Sailing Ships, Women
ID: WH125
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla
Description: Trade card advertising Ayer's Sarsaparilla featuring an image of a man in a dressing gown holding a bottle of Ayer's Sarsaparilla and reading a paper advertising the medicine. A woman wearing a bonnet and a dress with lace cuffs and collar reads over his shoulder and clasps his arm. The back explains the product's health benefits and has an image of an animal intertwined with the word "MIND."
Conditions Cured (LC): Asthenia, Body Fluids, Catarrh, Eczema, Furuncle, Indigestion, Lymph Node, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Bottles, Clothing And Dress, Lace And Lacemaking, Men, Men's Clothing, Sarsaparilla, Women, Women's Clothing, Women's Hats
ID: WH111
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla
Description: Trade card advertising Ayer's Sarsaparilla featuring an image of a man in a dressing gown holding a bottle of Ayer's Sarsaparilla and reading a paper advertising the medicine. A woman wearing a bonnet and a dress with lace cuffs and collar reads over his shoulder and clasps his arm. The back explains the product's health benefits and has an image of an animal intertwined with the word "MIND."
Conditions Cured (LC): Asthenia, Body Fluids, Catarrh, Eczema, Furuncle, Indigestion, Lymph Node, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Bottles, Clothing And Dress, Lace And Lacemaking, Men, Men's Clothing, Sarsaparilla, Women, Women's Clothing, Women's Hats
ID: WH112
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Babies' Pure Milk Station
Description: Form 10,000 5-11, 8-11, a blank form printed in English for recording individualized milk formulas for infants receiving aid from the New York Milk Committee's Babies' Pure Milk Stations. Ingredients to be used include milk top; whole milk; lime water; milk sugar; boiled water; barley water; and oatmeal water. Space for the prescription of formula and for the establishment of a feeding schedule is also provided.
Subjects (LC): Milk, Infants, Bottle feeding
ID: mk1e017
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Burdock Blood Bitters
Description: Trade card advertising Burdock Blood Bitters featuring a young boy sitting on a pedestal, smiling largely. He is holding a bottle of Burdock Blood Bitters, and is dressed in an exuberant outfit with a white, fanned collar, a blue tunic with a yellow-and-red-striped sash, and pink socks with black boots. The back cautions against doing various activities while suffering from various ailments that Burdock Blood Bitters helps cure.
Conditions Cured (LC): Asthenia, Biliary Tract—Diseases, Constipation, Indigestion
Subjects (LC): Advertising—Medicine, Bottles, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH129
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Naylor Products
Description: Trade card advertising Dr. Naylor Products featuring two black-and-white images of various products, one in the top, left corner, and one in the bottom, right corner.
Conditions Cured (LC): Blisters, Diarrhea, Indigestion, Lungs—Congestion, Pediculosis, Thrush (Mouth Disease), Wounds And Injuries
Subjects (LC): Advertising—Medicine, Bottles, Containers
ID: WH314
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Naylor Products
Description: Trade card advertising Dr. Naylor Products featuring two black-and-white images of various products, one in the top, left corner, and one in the bottom, right corner.
Conditions Cured (LC): Blisters, Diarrhea, Indigestion, Lungs—Congestion, Pediculosis, Thrush (Mouth Disease), Wounds And Injuries
Subjects (LC): Advertising—Medicine, Bottles, Containers
ID: WH315
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Seth Arnold's Balsam
Description: Trade card advertising Dr. Seth Arnold's Balsam featuring two elderly women sitting at a table upon which is a bottle of the Balsam and a drinking glass. They are both in shawls and bonnets. At the feet of the lady on the left is a grey cat. Behind them is a standing clock, a dresser, and a blue door. The back lists the ailments the Balsam can cure.
Conditions Cured (LC): Cholera, Deciduous Teeth—Eruption, Diarrhea, Diarrhea, Infantile, Dysentery
Subjects (LC): Advertising—Medicine, Animals, Bottles, Bows, Cats, Clothing And Dress, Costume, Domestic Space, Drinking Glasses, Dwellings, Ethnic Costume, Hats, Women, Women's Hats
ID: WH390
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Expectant Mother
Description: Blank form for use by the Committee for the Reduction of Infant Mortality, a division of the New York Milk Committee, on which the personal and physical details of an expectant mother -- work situation, information about previous pregnancies, miscarriages, and infant feeding methods -- is recorded.
Subjects (LC): Infants, Pregnancy, Pregnant women, Maternal and infant welfare, Health, Childbirth, Breastfeeding, Bottle feeding, Bottle feeding
ID: mk1e025
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: I's All Right Now!: In Constant Use Since 1795
Description: Trade card advertising Dr. Isaac Thompson's Eye Water featuring two girls in a red armchair. The older of the two is holding a bottle of what seems to be Dr. Isaac Thompson's Eye Water in her right hand. Her left hand is around the shoulders of the younger girl who is holding a tissue. They are both in dresses and have brown-blond hair. The back describes the meritous reputation of the Eye Water.
Subjects (LC): Advertising—Medicine, Bottles, Chairs, Children, Children's Clothing, Clothing And Dress
ID: WH368
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Increase Your Resistance with Wampole's Preparation: Tonic and Stimulant for Young and Old
Description: Trade card advertising Wampole's Preparation featuring three charts with average weights on them as well as a box and bottle of Preparation. Behind the latter two is an illustration of wintry elements that reads: "Wind. Rain. Sleet. Snow." These elements are anthropomorphized above a group of people.
Subjects (LC): Advertising—Medicine, Bottles, Weather
ID: WH373
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Milk: What Milk to Buy and How to Care for it in the Home
Description: Photographs of healthy, well-nourished infants and young children adorn this educational circular produced by the New York Milk Commitee. Aimed at parents and caretakers, the circular contains guidelines for the purchase, storage, and preparation of milk as part of a child's healthy diet.
Subjects (LC): Milk, Infants, Children, Nutrition, Bottle feeding
ID: mk1e042
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Parker's Tonic: the Great Health and Strength Restorer
Description: Trade card advertising Parker's Tonic, Parker's Hair Balsam, and Floreston's Cologne featuring an elderly man sitting desolately in a chair on the left with a healthy, vibrant man dining on a luxurious meal on the right. The man on the right is seemingly pouring himself some Tonic while the man on the left is bemoaning his lack of appetite. The back lists the curative properties of the Tonic and Balsam and touts the beauty of the Cologne.
Conditions Cured (LC): Asthma, Body Fluids, Bronchitis, Cold (Disease), Cough, Dandruff, Diarrhea, Dysentery, Indigestion, Itching, Malaria, Neuralgia, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Bottles, Clothing And Dress, Dinners And Dining, Hats, Old Age, Suppers, Tableware
ID: WH179
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Stazione di latte pei bambini
Description: A blank form printed in Italian for recording individualized milk formulas for infants receiving aid from the New York Milk Committee's Babies' Pure Milk Stations. Ingredients to be used include milk top; whole milk; lime water; milk sugar; boiled water; barley water; and oatmeal water. Space for the prescription of formula and for the establishment of a feeding schedule is also provided.
Subjects (LC): Milk, Infants, Bottle feeding
ID: mk1e018
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: To-night You May Need One of These Articles
Description: Trade card printed on one side advertising a range of articles including cold remedies, laxatives produced by the Orator Woodward Company.
Subjects (LC): Bottles, Boxes
Manufacturer: Orator F. Woodward [Medicine Company], Le Roy, NY
Language: English
ID: WH292
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Vegetine: The Great Blood Purifier
Description: Trade card advertisng Vegetine featuring a young woman leaning over a wooden fence. Her arms are crossed in front of her, and she is holding a glass bottle of Vegetine in her left hand. Behind her is a tree with white flowers. The back describes the ailments Vegetine can cure.
Conditions Cured (LC): Acne, Body Fluids, Furuncle, Peptic Ulcer, Ringworm, Salt Rheum
Subjects (LC): Advertising—Medicine, Bottles, Flowers, Nature, Portraits, Trees, Wooden Fences
ID: WH370
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Wampole's Preparation: Tonic and Stimulant
Description: Trade card advertising Wampole's Preparation featuring a selection of eight birds. In the middle is a box and a bottle of Wampole's Preparation. The card's border is a ruler.
Subjects (LC): Advertising—Medicine, Bottles, Weather
ID: WH374
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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