Items

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs, Colds Etc.
Description: Trade card advertising Piso's Cure featuring a woman pulling a red-headed boy over a wooden fence by the back neck of his shirt. His hat is falling off, and he is barefooted. She is blond and is wearing a small, brown hat. There are fruit trees on the woman's side of the fence. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Fruit Trees, Hats, Nature, Trees, Wooden Fences
ID: WH330
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs Colds Etc.
Description: Trade card advertising Piso's Cure featuring a scene of two men constructing or deconstructing a wooden dock on the Allegheny River. A red-wheeled wheelbarrow on the bank holds wooden planks. There is an island in river that has a red-and-white house. There are forested hills on the farther shorelines. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Carpenters, Carts And Carriages, Hats, Housing, Islands, Marshes, Nature, Trees, Water, Woodworkers
ID: WH329
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left, is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH119
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Coughs Colds &c: Penn's Treaty
Description: Trade card advertising Ayer's Cherry Pectoral featuring an image of a meeting between seven colonists (William Penn and others) and seven Native Americans. The Native Americans sit and stand to the left, and the colonists on the right present two scrolls that read "Ayer's Cherry Pectoral and Cures Colds, Coughs, &c." William Penn is holding a medicine bottle. The image is loosely based on Benjamin West's oil painting "The Treaty of Penn with the Indians." The back has an image of hands pouring medicine into a spoon in the upper left and text listing the curative properties of Ayer's Cherry Pectoral.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Ethnic Costume, Hats, Indians Of North America, Indigenous Peoples, Men, Treaties
ID: WH117
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
Description: Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left,is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
ID: WH118
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: If You would have a darling Ride, Try the Catville Toboggan Slide
Description: Trade card advertising Dr. Thomas' Eclectric Oil featuring a cat on a toboggan. It has a red blanket over the bottom half of its body and is reaching for its kittens who seemingly fell off the ride. A crescent moon and stars are in the sky. The back lists the ailments the Oil can cure.
Conditions Cured (LC): Backache, Burns And Scalds, Cold (Disease), Cough, Deafness, Earache, Hoarseness, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Animals, Blankets, Cats, Moon, Nature, Sleds, Snow, Toboggans, Trees
ID: WH365
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Parker's Ginger Tonic
Description: Trade card advertising Parker's Hair Balsam and Parker's Ginger Tonic featuring a formally-dressed man sitting in an armchair defending himself against devilish creatures with an oversized box of Parker's Ginger Tonic. On the creatures' wings are written various ailments the Tonic cures. There is a broken crutch by the man's feet. The back describes the ailments the Balsam and the Tonic cure.
Conditions Cured (LC): Body Fluids, Cold (Disease), Cough, Dandruff, Diarrhea, Heartburn, Indigestion, Itching, Neuralgia, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Clothing And Dress, Costume, Crutches, Demonology, Devil, Domestic Space, Folklore, Men, Mythology
ID: WH318
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Your Cough or Cold can be Cured by Using Hartshorn's Cough Balsam
Description: Trade card advertising Hartshorn's Cough Balsam featuring an image of a tree with songbirds. In the background there is a body of water with a house on the shore. The back outlines why Hartshorn's Cough Balsam has gained popularity in the past, the ailments it cures, and the price.
Conditions Cured (LC): Bronchitis, Cold (Disease), Cough, Influenza, Lungs—Congestion, Pneumonia, Whooping Cough
Subjects (LC): Advertising—Medicine, Birds, Carriage Houses, Nature, Trees, Water And Architecture
ID: WH137
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Little Red-Riding-Hood [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Sanative Pills featuring a young girl who is wearing a long, red cloak with a red bow at the top. She is facing the audience on the threshold of a door. Behind her is a snowy scene of pine trees, and to her right is a basket resting by her feet. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Biliary Tract—Diseases, Bronchitis, Cold (Disease), Cough, Croup, Headache, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Baskets, Bows, Children, Children's Clothing, Costume, Doorways, Dress And Clothing, Folklore, Forests And Forestry, Nature, Ribbons, Snow, Trees, Winter
ID: WH161
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Our Boy: Compliments of Scott & Bowne Manufacturers of Scott's Emulsion
Description: Trade card advertising Scott's Emulsion featuring a portrait of a young boy in a nautical outfit. He has brown, curly hair, blue eyes, and flushed cheeks. The back lists the ailments the Emulsion can cure.
Conditions Cured (LC): Anemia, Cold (Disease), Cough, Scrofula, Tuberculosis
Subjects (LC): Advertising—Medicine, Boys, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH349
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Talking Well [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young lady reclining on the edge of a water pail that is attached to a well's pulley system. Behind her is a stone wall over which a young man is peering. They are both in formal dress. There is a castle in the background. The back lists the ailments the advertised medicines can cure.
Conditions Cured (LC): Asthma, Cold (Disease), Cough, Helminths, Indigestion, Throats—Diseases
Subjects (LC): Advertising—Medicine, Castles, Clothing And Dress, Costume, Ethnic Costume, Feathers, Grasses, Hair Ornaments, Hats, Leaves, Men's Hats, Nature, Pails, Stone Walls, Trees, Wells
ID: WH287
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Friendship is constant in all other things, save in the office and affairs of love ...
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young girl leaning on a sign and a young boy who is seemingly courting her with a bunch of grapes. He is holding a blue box or book and is wearing an ornate hat with a long feather in it. She is wearing a flowing dress. Behind them is a tree with foliage. The back lists the ailments the advertised medicines cure.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Children, Children's Hats, Costume, Feathers, Gifts, Hats, Leaves, Trees
ID: WH286
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Thomas' Eclectric Oil
Description: Trade card advertising Dr. Thomas' Eclectric Oil featuring a Russian flag. The flag is yellow and contains a symmetrical image of a brown eagle wearing a red crown and holding one scroll in its beak and one scroll in its talon. The back lists the times it takes Dr. Thomas' Eclectric Oil to cure various ailments.
Conditions Cured (LC): Backache, Burns And Scalds, Cold (Disease), Cough, Croup, Deafness, Earache, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Flags, Russia
ID: WH181
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: What Came from the Newspaper Hat [from verso]
Description: Trade card advertising Hires' Cough Cure and Hires' Root Beer featuring a young girl wearing a hat made of newspaper. She is wearing gold bangles around her wrists and a white dress. The back is a short story about Hires' Root Beer.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Bracelets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Gold Jewelry, Hats, Newspaper Layout And Typography, Portraits
ID: WH391
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Greens August Flower. Boschee's German Syrup
Description: Trade card advertising Boschee's German Syrup and Green's August Flower featuring a landscape filled with men driving horse-drawn carriages; two bridges, one of which has a train going over it; and infrastructure in the background. The landscape is filled with rocks, fields, and trees. The back lists the ailments Boschee's German Syrup can cure.
Conditions Cured (LC): Bronchitis, Cold (Disease), Indigestion, Pneumonia, Tuberculosis
Subjects (LC): Advertising—Medicine, Animals, Bridges, Carriages And Carts, Horses, Nature, Railroad Trains, Rocks, Smoke Plumes, Trails, Trees
ID: WH229
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Parker's Tonic: the Great Health and Strength Restorer
Description: Trade card advertising Parker's Tonic, Parker's Hair Balsam, and Floreston's Cologne featuring an elderly man sitting desolately in a chair on the left with a healthy, vibrant man dining on a luxurious meal on the right. The man on the right is seemingly pouring himself some Tonic while the man on the left is bemoaning his lack of appetite. The back lists the curative properties of the Tonic and Balsam and touts the beauty of the Cologne.
Conditions Cured (LC): Asthma, Body Fluids, Bronchitis, Cold (Disease), Cough, Dandruff, Diarrhea, Dysentery, Indigestion, Itching, Malaria, Neuralgia, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Bottles, Clothing And Dress, Dinners And Dining, Hats, Old Age, Suppers, Tableware
ID: WH179
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: In every Home much sickness and suffering can be prevented by the discreet use of Parker's Ginger Tonic
Description: Trade card advertising Parker's Hair Balsam, Parker's Ginger Tonic, and Hindercorns featuring two young children. The girl, on the left-hand side of the card is looking at the customer with her hands around the back of her neck. She is wearing a red-and-white top of some sort. The boy, on the right-hand side of the card is in profile and is wearing a golden wreath of laurels. The back lists the benefits of each item advertised and contains customer testimony.
Conditions Cured (LC): Acne, Asthma, Body Fluids, Bronchitis, Bunion, Cold (Disease), Corns, Dandruff, Diarrhea, Headache, Indigestion, Insomnia, Itching, Malaria, Rheumatism, Warts
Subjects (LC): Advertising—Medicine, Children, Wreaths
ID: WH317
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Our Boy: Compliments of Scott & Bowne Manufacturers of Scott's Emulsion
Description: Trade card advertising Scott's Emulsion featuring a portrait of a young boy in a nautical outfit. He has brown, curly hair, blue eyes, and flushed cheeks. The back lists the ailments the Emulsion can cure.
Conditions Cured (LC): Anemia, Cold (Disease), Cough, Scrofula, Tuberculosis
Subjects (LC): Advertising—Medicine, Boys, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH350
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mentholatum Gives Comfort Daily
Description: Trade card advertising Mentholatum featuring a triptych of women applying mentholatum for various ailments.
Conditions Cured (LC): Cold (Disease)
Subjects (LC): Advertising—Medicine, Health, Self-Care, Women
ID: WH169
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mentholatum Gives Comfort Daily
Description: Trade card advertising Mentholatum featuring a triptych of women applying mentholatum for various ailments.
Conditions Cured (LC): Cold (Disease)
Subjects (LC): Advertising—Medicine, Health, Self-Care, Women
ID: WH170
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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