Items

Title: The Toll Gate
Description: Trade card advertising a book titled "The Sexual System and its Derangements" featuring an image of a donkey in a barn. A man's head peeks out from a window overlooking the donkey from within the barn. There is a fence between the viewer and the donkey that seems to read "Buffalo NY." There are various hidden images in the leafless trees that surround the barn. The back praises the book being advertised.
Conditions Cured (LC): Asthenia, Depression, Dizziness, Fatigue
Subjects (LC): Advertising—Medicine, Animals, Donkeys, Hats, Trails, Trees, Wooden Fences
ID: WH254
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mother Swan's Worm Syrup
Description: Trade card advertising Mother Swan's Worm Syrup, Wells' Complete Cure, Wells' May Apple Pills, Wells' Health Renewer, and Buchu-Paiba featuring various illustrations related to the different items advertised. There is a picture of a swan with its children, a picture of a dead rat, and a picture of a man leaning his head back and opening his mouth. The back is a blank template for a postcard.
Conditions Cured (LC): Agitation (Psychology), Biliary Tract—Diseases, Constipation, Fever, Helminths, Impotence, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Rats, Swans, Water
ID: WH376
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: If You would have a darling Ride, Try the Catville Toboggan Slide
Description: Trade card advertising Dr. Thomas' Eclectric Oil featuring a cat on a toboggan. It has a red blanket over the bottom half of its body and is reaching for its kittens who seemingly fell off the ride. A crescent moon and stars are in the sky. The back lists the ailments the Oil can cure.
Conditions Cured (LC): Backache, Burns And Scalds, Cold (Disease), Cough, Deafness, Earache, Hoarseness, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Animals, Blankets, Cats, Moon, Nature, Sleds, Snow, Toboggans, Trees
ID: WH365
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Wheat Bitters
Description: Trade card advertising What Bitters featuring an image of a naked angel driving a cart with a large bottle of Wheat Bitters on it. The cart is pulled by two dogs, and two more naked angels run behind it. The back lists the curative properties of Wheat Bitters.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Delirium Tremens, Fever, Indigestion, Jaundice, Malaria, Neuralgia, Paralysis
Subjects (LC): Advertising—Medicine, Angels, Animals, Bottles, Carriages And Carts, Cherubs, Dogs, Folklore, Grasslands, Mythology, Stone Walls, Trees
ID: WH196
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH388
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Morning Prayer [from verso]
Description: Trade card advertising Dr. D. Jayne's Carminative Balsam, Dr.Jayne's Tonic Vermifuge, and Dr. Jayne's Sanative Pills featuring an elderly woman with a male toddler on her lap and a young girl standing by her right side. There is a cat playing with a shoe by her left foot. She seems to be in a sewing room of sorts, teaching the two children how to position their hands in prayer. The back features the curative properties of the items advertised.
Conditions Cured (LC): Cholera, Diarrhea, Dysentery, Fever, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Babies, Cats, Children, Children—Prayers And Devotions, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Families, Morning Prayer, Older People—Prayers And Devotion, Prayer, Scissors And Shears, Women's Hats
ID: WH162
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla 100 Doses One Dollar: First Lesson
Description: Trade card advertising Hood's Sarsaparilla featuring a dog, three puppies, and a rat in a straw-filled, indoor scene. There are a broom and a dog house in the background. In the foreground, the dog is pinning a scared-looking rat to the ground while the three puppies look on. The back describes the disease catarrh and how Hood's Sarsaparilla can help with it. The back also includes testimony from satisfied customers.
Conditions Cured (LC): Catarrh
Subjects (LC): Advertising—Medicine, Animals, Brooms And Brushes, Dogs, Hay, Puppies, Rats
ID: WH148
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a toddler crawling on the floor towards a collie. Behind the two is a cat peeking through a door at them from another room. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Babies, Cats, Dogs, Domestic Space, Infants
ID: WH308
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Headache Cured. Dr. Mettaur's Headache Pills, a Certain Relief
Description: Trade card advertising Dr. Mettaur's Headache Pills featuring a baby sleeping in a basket and a dog sitting erect in a chair next to it. By the end of the basket are various dishes and a jug. There is a rag of some sort by the foot of the chair draped over these items. The back lists the ailments Dr. Mettaur's Headache Pills can cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Headache
Subjects (LC): Advertising—Medicine, Animals, Blankets, Chairs, Children, Dogs, Domestic Space, Infants, Pitchers, Sleep, Sleep Positions
ID: WH304
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: N'aie pas peur, petite soeur! Elle ne nous attrapera pas! ... Nos 20 gouttes de véritable Fer Bravais nous ont donné de la force et de bonnes jambes
Description: Trade card advertising Fer Bravais featuring two children running away from a horned goat. The three figures are in a grassy field, and there are two containers at the goat's feet. The image is framed with a forest motif that includes autumnal leaves, acorns, and a lizard. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Chlorosis, Fatigue, Influenza, Typhoid Fever
Subjects (LC): Acorns, Advertising—Medicine, Animals, Children, Children's Clothing, Clothing And Dress, Goats, Grasslands, Leaves, Lizards, Nature, Pails
ID: WH202
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Morse's Yellow Dock the Great Blood Purifier and Kidney Remedy
Description: Trade card advertising Morse's Yellow Dock featuring a kitten's head turned to the right. The kitten is brown and white. The back has a dataset for countries around the world.
Subjects (LC): Advertising—Medicine, Animals, Cats
ID: WH310
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Kendall's Spavin Cure
Description: Trade card advertising Kendall's Spavin Cure featuring a donkey braying at a well-dressed man. A fence separates the two, on top of which there is a young boy sitting. They are surrounded by a field of grass with trees and birds in the background. The back features testimony from satisfied customers.
Conditions Cured (LC): Bad Breath, Bruises, Bunion, Burns And Scalds, Frostbite, Neuralgia, Rheumatism, Thrush (Mouth Disease), Wounds And Injuries
Subjects (LC): Advertising—Medicine, Animals, Birds, Children, Donkeys, Dress And Clothing, Eyeglasses, Grasslands, Men, Men's Hats, Nature, Neckties, Trees
ID: WH168
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Going for Kendall's Spavin Cure
Description: Trade card advertising Kendall's Spavin Cure featuring a horse pulling a man who is being pulled by a dog. The man is straddled around a wooden stake, holding the horse's reins. The dog has a spotted collar and is biting the man on his rearend. The back features testimony from satisfied customers.
Subjects (LC): Advertising—Medicine, Animals, Dogs, Horses, Men, Nature
ID: WH167
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a young girl wrapping or unwrapping a rabbit from a cloth while a dog jumps on her from her left. She is in front of a brick wall and is wearing a dress and a blue hat. Her hair is in two pigtails. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Blankets, Children, Children's Clothing, Dogs, Rabbits
ID: WH307
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Le Petit Berger
Description: Trade card featuring druggists John H. Sheehan & Co. featuring five figures and a dog in a country landscape. There are sheep in a fenced-in field behind them, and one of the figures is standing and playing a horn. He holds a staff and has a bag on his back. There is a path in the field and a body of water and a town in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Animals, Baby Bonnets, Children, Children's Clothing, Clothing And Dress, Dogs, Grasslands, Hats, Hats, Nature, Scarves, Sheep, Staffs (Sticks, Canes, Etc.), Trails, Trees, Water, Wooden Fences
ID: WH213
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Little Favorites: Ayer's Pills Sugar Coated
Description: Trade card advertising Ayer's Pills and Ayer's Sarsaparilla featuring eight children holding up a sign that reads: "'The Little Favorites' Ayer's Pills. Sugar Coated." Most are casually dressed save for the child farthest in the background on the right-hand side who is wearing a peach-colored headwrap of some sort. In front of her is a boy holding a white cat. There is a girl wearing a flowered wreath in her hair towards the front of the group. The girl next to her is holding a red item in her left hand. Behind the group are grasses and leaves. The back has a poem and describes the curative properties for the Ayer's products advertised.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats, Children, Children's Hats, Clothing And Dress, Girls, Hair Ornaments, Hats, Leaves, Nature, Plants, Scarves, Water, Wreaths
ID: WH393
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Morse's Yellow Dock the Great Blood Purifier and Kidney Remedy
Description: Trade card advertising Morse's Yellow Dock featuring a kitten's head turned to the right. Around its neck is a blue bow with some red in it. The back has a dataset for countries around the world.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats
ID: WH309
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Toll Gate No. 4 [from verso]
Description: Trade card advertising a book titled "The Sexual System and its Derangements" and the medicine Cutavaco featuring a landscape with various hidden images in it. The obvious things the picture presents are a man walking on a path with a dog; a bridge over water with a figure rowing a boat beneath it; a house at the entrance to the bridge with a figure leaning against its side; and a town on a mountain in the distance. The back praises the book being advertised and also lists the ailments Cutavaco can cure.
Conditions Cured (LC): Acne, Bad Breath, Baldness, Bites And Stings, Catarrh, Cholera, Ear Infection, Eczema, Edema, Erythema, Helminths, Leucorrhea, Measles, Pediculosis, Poison Ivy, Ringworm, Salt Rheum, Scarlatina, Scars, Shingles (Disease), Smallpox, Throat—Diseases, Typhoid Fever, Urticaria
Subjects (LC): Advertising—Medicine, Alligators, Animals, Birds, Bridges, Camels, Cows, Dogs, Flies, Geese, Goats, Horses, Housing, Insects, Monkeys, Nature, Peacocks, Rabbits, Rodents, Snails, Swans, Trails, Trees, Water
ID: WH252
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Tu peux pleuvoir et nous tremper, nous ne craignons rien! Nous avons, là, notre véritable Fer Bravais qui nous préserve de toutes maladies
Description: Trade card advertising Fer Bravais featuring two children and a dog who are taking shelter from the rain under a large umbrella. The girl is carrying a woven basket. All three are sitting on a bench. The image is framed by winter-themed imagery, such as snow, holly, icicles, and a pine tree. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Anemia, Asthenia, Chlorosis, Depression
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Children's Hats, Clothing And Dress, Dogs, Hats, Hollies, Leaves, Nature, Rain And Rainfall, Snow, Trees, Umbrellas, Winter
ID: WH203
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Greens August Flower. Boschee's German Syrup
Description: Trade card advertising Boschee's German Syrup and Green's August Flower featuring a landscape filled with men driving horse-drawn carriages; two bridges, one of which has a train going over it; and infrastructure in the background. The landscape is filled with rocks, fields, and trees. The back lists the ailments Boschee's German Syrup can cure.
Conditions Cured (LC): Bronchitis, Cold (Disease), Indigestion, Pneumonia, Tuberculosis
Subjects (LC): Advertising—Medicine, Animals, Bridges, Carriages And Carts, Horses, Nature, Railroad Trains, Rocks, Smoke Plumes, Trails, Trees
ID: WH229
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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